This case study examines the Entertainment City development in Noida, India. It includes several entertainment and retail components spread across 147 acres, including The Great India Place mall, Garden Galleria mall, Worlds of Wonder amusement park and water park, KidZania kids zone, go-kart racing, and Decathlon sports store. The case study provides details on the layout and design of the various components, including zoning, materials used, parking, landscaping, and accessibility. It aims to establish Entertainment City as a premier entertainment and leisure destination for Delhi/NCR residents.

1. CASE STUDY( E N T E R T A I N M E N T C I T Y , N O I D A )
T H E S I S TO P I C -
U R B A N E N T E RTA I N M E N T C E N T R E
PRESENTED BY –
SUMIT KUMAR JHA
BARCH/15006/14
Bachelor's of Architecture
Birla institute of technology, Mesra

2. ENTERTAINMENT CITY, NOIDA
• Complete retail destination with a thrilling
experience at World of Wonder (amusement
park).
• The perfect place for short family breaks.
• A hypermarket to effectively cater to the needs of
the high density of population in Noida and
Delhi.
• In built 6 screen Big Cinemas, also includes a
gymnasium and bowling alley to revive your
life.
• This mega mall boasts of over 240 outlets, which
includes F & B, discotheque and all major retail
stores like Big Bazaar, Lifestyle, Shopper Stop,
Pantaloons, and Globus etc.
• Multi cuisine food court with fine dining, cafes,
specialty snacks and various restaurants.
• The rides are imported from Italy,
Switzerland and USA.This ensures an
international experience.
• The footfall comprises of Media working people
and the students with high on disposable income
and high propensity to spend on family shopping
and entertainment.
This Entertainment city has -
• The great India place (mall)
• Garden galleria (mall)
• Worlds of wonder (amusement park &
water park)
• Kidzania (kids zone)
• Go karting (racing)
• Decathlon (sports kits)
Which is spread over 147 acres

3. SITE PLAN OF ENTERTAINMENT CITY, NOIDA

4. INTRODUCTION
The Great India Place is a shopping
mall in Noida , India.With an area
of 1,500,000-square-foot (139,400
m2),
It is one of the largest operational
malls in India.
LOCATION: THE GIP, building no.
104,sector 38-A, plot no.A2,
greater Noida , India.
DEVELOPERS : unitech AND irppl
ARCHITECT: ANDRE BIRLOKAR.
TOTAL AREA: 139400 sq.m

5. GENERAL INFORMATION
ACCESSIBILTY
few places that are near the location of the mall
making it an easy accessible destination for
people in Delhi NCR.
• 1 km (5 min) from Metro Station
• 4 kms (7 mins) from Film City Noida
• 15 kms (25 mins) from I.T.O
• 15 kms (18 mins) from South Ex.
• 1 km (5 min) from Atta Market
• 0 kms (2 mins) from Petrol Pump
• 18 kms (28 mins) from Connaught Place
LOCATION
ENTERAINMENT CITY, Plot No A-2,
Sector 38-A, Sector 38, Noida, Uttar
Pradesh 201301
CATCHMENT AREA
• surrounded by professionals, students and
Business class people
• Noida expressway includes offices, colleges and
Other commercial towers
• Most of the population is middle class and upper
Class with higher than average per capita

6. ZONING OF THE MALL
The mall is divided into specific
zones with :
Home and grocery on the
basement level
Women’s apparel on one side,
men’s on the other.
Food and entertainment zone on
the top floor.
A 6-screen BIG cinemas multiplex
having total seating capacity of 1220
seats at third floor.
There is also and 850 sq ft (79
sq.m) zone dedicated to a wedding
bazaar.
A home saaz section for home
improvement.
A large chunk of the mall’s total
area is covered by future group
ventures , including home town , big
bazaar and pantaloons

7. FLOOR PLAN
• Each floor is designated to diff.
Category of products.
• Stairs are provided apart from
the building part to the
basement area
• Appropriate no. of lifts and
escalators are provided at
every exit
• Sufficient no. of emergency
exit are provided on each
floor.
• Glazing are provided on each
atrium for better natural
lighting.
• 2 external staircases are also
provided for fire exit as well as
for cinemas’ exit.
• Skywalks are provided at
regular intervals providing
better connectivity as well as
flow.
• Sufficient nos. of restrooms are
provided on each floor.
• Separate passenger and service
lifts.

8. FLOOR PLAN • Each floor is designated to diff.
Category of products.
• Stairs are provided apart from
the building part to the
basement area
• Appropriate no. of lifts and
escalators are provided at
every exit
• Sufficient no. of emergency
exit are provided on each
floor.
• Glazing are provided on each
atrium for better natural
lighting.
• 2 external staircases are also
provided for fire exit as well as
for cinemas’ exit.
• Skywalks are provided at
regular intervals providing
better connectivity as well as
flow.
• Sufficient nos. of restrooms are
provided on each floor.
• Separate passenger and service
lifts.

9. MATERIALS USED
Pillars are covered with metal
sheets or hoardings.
Teen sheds resting on trusses.
Flooring tiles mainly of cream
colour making beautiful patterns on
floors.
Glasses and steel are used to give a
wonderful finish to the railings.
The atrium is composed of fibre
material allowing the light to enter
from desirable direction
Concrete floor tiles have been used
for the roads surrounding the complex.
Glass finishes are also used at
different intervals in the elevations
along with the plaster finish
Metal sheets have been used at
some places to cover the plaster work
and for highlighting some elements on
the rear side of the building.
Pillars are covered with metal sheets or hoardings. beautiful patterns on floors
Teen sheds resting on trusses. Glass finishes are also used at different
intervals in the elevations
The atrium is composed of fibre material allowing the light to enter from desirable
direction

10. HORIZONTAL MOVEMENT
• Skywalks are
provided at
regular
intervals
provide
connectivity as
well as flow to
the expansion
shopping
corridors
• Several
corridors are
provided for
proper
circulation
• Ramps are
provided for
the cars and
vehicles to the
parking and the
service block.
• Lifts and
escalators
are provided
at different
places for the
vertical
movement.
• Travellators
are provided
for
transferring
the goods
from one
floor to the
other
• Stairs are
also provided
for
transferring
the goods
from one
floor to the
other.
VERTICAL MOVEMENT

11. FACILITIES
• Air conditioning
ducts are provided
in the basement
floor
• Round the clock
water supply.
• Standby generators.
• Fire protection
system
• Central air
conditioning system.
• Provision for public
address voice
communication
system.
• Loading /unloading
facilities for goods
• Underground
parking.
• Ramps are
provided for the
disabled people for
there wheelchairs
to move up and
down the floors.
• Different signage
are provided for
better assistance
of the disabled.
• The flooring of the
corridors does not
contain any
hindrances ,which
would effect the
movement of the
wheelchairs
BARRIER FREE DESIGN

12. FACILITIES
Food court
Kids zone
Shops in corridor Entertainment zone
Super market
Departmental store Sitting area
Emergency exit
Toilet

13. PARKING
Accomodation
• SURFACE PARKING – approx.500 +700-750
• Basement (2 levels)- 1600
• 2 entry ramps, 2 exit ramps, 2 loading and unloading
ramps having length of 40m.
• Segregated parking and pedestrian movement
• Proper signages
• Enough entrance and exit gates separate for vehicles and
pedestrians.
• Basement well connected to ground floor outside the
building by staircases

14. LANDSCAPING
The landscape is treated with both hard and
soft landscape
Small trees are provided in the rear side of the
mall .
A lawn is provided in the front side for the
people to sit outside and enjoy
Several other elements like statues are
provided which includes the hard landscape.
Outside seating are provided for the people to
sit and enjoy the elevation.

15. OBSERVATIONS
NEGATIVE POINTS:
The food court and the entertainment
zone were very congested.
The view of the building cannot be
captured in just one click
The building was very close to the main
road.
The landscape was not treated properly.
POSITIVE POINTS
Stairs are provided apart from the building part to carry down the goods to the basement area.
Appropriate no. of lifts and escalators are provided at every exit
Sufficient no. of emergency exit are provided on each floor.
Glazing are provided on each atrium for better natural lighting.

16. WATER PARK

17. SITE PLAN OF ENTERTAINMENT CITY, NOIDA

18. WATER PARK
Spread over 9.5 acres, this
water park will be based on the
theme of 'Calypso Bay' and will
have a colorful Caribbean beach
party atmosphere
The park will offer its visitors a
lush tropical environment to
enjoy all types of water related
activities.
The park would offer dedicated
zones for teens and would have
two wave pools at the heart of
the park.

19. WATER PARK IN SITE PLAN
• Water Park is spread across 10 acres and hosts 23 attractions.All activities inWOW’s Water Park are closely monitored by a
team of highly trained lifeguards.
• ‘Rapid Racer’ is the star attraction but the real gateway to a nail biting experience is the ‘TurboTunnel’.Aside from these,
there are numerous other slides, splash-down rides and a wave pool for your family to make some joyous memories.

20. DIFFERENT SPACES OF WATER PARK
ENTRANCE RIDES EXIT
WAVE POOL
RIDESRAIN DANCE FOOD PLAZA
LAZY RIVERRIDES

21. INFORMATION ABOUT RIDES

22. LANDSCAPING
WELL LANSCAPING SITTING SPACES FOOD PLAZA
BRIDGELAMP POST SITTING SPACES
CARPET ON PATHWAY RUBBER COATING ON GROUND FOUNTAIN

23. FACILITIES
BATTERY CAR INFORMATION DISPLAY TOILET
BATTERY CARBATTERY CARWATER COOLER
SIGNAGES CHANGING ROOM SHOPS

24. AMUSEMENT
PARK

25. AMUSEMENT PARK IN SITE PLAN
• One of the most sought after amusement and entertainment destinations currently available in the NCR
• Registered a healthy footfall across the years
• The Park comprises of multiple entertainment zones dedicated to teens, kids and family respectively
• Has been designed by internationally renowned consultants

26. AMUSEMENT PARK
The Amusement Park has more than 20
fantastically built and placed rides and
attractions to ensure that you have the
time of your life when you visit with
friends & family.Worlds of wonder has a
world-class amusement park that doesn’t
disappoint. It is clean, green, and modern
with a wide variety of attractions.There
are more than 20 attractions placed in
two entertainment zones:
The Road Show – Road show meant for
adventure lovers, has seven thrilling
attractions (also known as the teen zone).
La Fiesta – La Fiesta meant for family
and kids, comprises of 13 attractions and
a family park where the kids who are
below 90 cm can enjoy their day.You can
sit on the grass and have a small picnic or
look at your little ones roll in laughter as
they go about having fun on the non-
mechanical rides and the older ones have
a good time on other rides. It’s a family
package of hearty moments and
memories.

27. ENTRANCE/ EXIT
ARRIVAL PLAZA
GO KARTING
WATER PARK
KIDS ZONE
WATER BODY
BRIDGE
SERVICE AREA
TEEN ZONE
ONLY STAFF
ENTRY
ENTRANCE/ EXIT

28. DIFFERENT SPACES
KIDS ZONE RIDES WATER BODY AT THE CENTER MAIN ENTRY / EXIT
SERVICES ZONE STAFFS ENTRY WIDE PATHWAYS FOR EASY CIRCULATION
ENTRY FOR BOATINGMCDONALD NEAR FUN SQUAREGAMES AT ENTRANCE

29. RIDES FOR TEENAGERS DIFFERENT STALLS FUNKY NAMES ATTRACTVISITORS
PUNJABI DHABA INSTRUCTION DISPLAY INHOUSE GAMES
NICE PRESENTATION TO ATTRACT FOOD COURT PLAY N WIN GAMES

31. DIFFERENT TYPES OF SITTING SPACES

32. MEDICAL ROOM
SHOPS
DUSTBINS DRAINAGE
STREET LIGHTDRINKING WATER &WASHROOM
ADVERTISEMENT
RAIN DANCE
AMENITIES

33. PLANTER WALL PLANTS
PATTERNS ON PATHWAYS SHOWS DIRECTION PLANTS INSIDE PATHWAYS SITTING SPACES UNDER TREES
STATUES
LANDSCAPING
THESE STRUCTURES PROVIDING SHED OPEN SPACE FOR FUNCTION

34. THANK
YOU
S U M I T J H A
B A C H E L O R ' S O F A R C H I T E C T U R E
Birla institute of technology, Mesra