In 2007, the SM Group, through SMDC, expanded the development of the area with the introduction of a residential component – GRASS RESIDENCES.

1. GRASS RESIDENCES
2013-August

2. Mr. Henry Sy, Sr. - VISIONARY
“While I was on my shopping trips abroad during the 1950s and
1960s, I saw the shopping center development in the US from the
East to the West Coast. I knew that this would happen in the
Philippines.” – Henry Sy, Sr.
THE MALL THAT STARTED IT ALL
• It all began here. SM City North EDSA innovated and
institutionalized the "one-stop shopping complex" and was the
first mall in the Philippines to introduce "malling" as a pastime.
Besides being a haven for shoppers, the architecture of the mall
blends both old and new, creating calming and colorful scenes.
• With world-class cinemas, a helpful and convenient transport
depot for easy commuting, outdoor parking, and attractive
structures, SM City North EDSA aims to be an architectural
landmark of Metro Manila’s progress, as well as one of the most
beautiful structures in the Philippines.

3. Mr. Henry Sy, Sr. - VISIONARY
The Times:
“In 1983, we were building SM City North-EDSA, our first shopping mall. Many people at that time said I
was crazy. There was a political crisis; interest rates were as high as 45%, and the location of the mall
was in the middle of nowhere. They said that SM City would not succeed, but the mall was an instant
success.”
AND THE REST, AS THEY SAY, IS HISTORY…
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

4. Mr. Henry Sy, Sr. - VISIONARY
WE BUILT THIS CITY
Construction of SM City North EDSA started in 1983 and opened in 1985. Since then, the shopping mall
has undergone several expansions and renovations. It has 4 primary buildings (the City Center, The Block,
The Annex and Carpark Multilevel Bldg) and The Sky Garden covering the whole complex.
• With a gross floor area of 424,691 square meters, SM City North Edsa is the Philippines‘ largest mall
and the third largest in the world.
• More than 700 retail shops for all wants and needs
• More than 170 restaurants for all palates
• 48 food stalls catering to more than 3000 seats at the Food Court
• 12 cinemas for all movie-goers, including a digital cinema at The Block and IMAX at the City Center
• More than 170 shops and service centers, all in the Annex
• Nearly 4,000 parking slots with valet services on 3 strategic locations.
• It also features SM Department Store, its major anchor, and SM Supermarket, a Hypermarket, a
Savemore Supermarket, a Sky Garden, an Amphitheater an entertainment stage for events with
more than 1200 seats and a Hypermarket.
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

5. The VISION continues…
In 2007, the SM Group, through
SMDC, expanded the development of
the area with the introduction of a
residential component –
GRASS RESIDENCES.
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

6. SMDC Perceived Accepted
Consumer Beliefs
• Dotted with relevant establishments (educational, institutional and medical),
Quezon City is a progressive city that continues to boom with offices, commercial and
retail developments.
• SM North EDSA is one of the most well-known, oldest, and biggest malls in the country.
• A residential development in an expanding city near a mall will offer people
unparalleled convenience and satisfaction of a good investment.
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

7. SMDC Perceived QC Market Need
LOCATION
• The prestige and convenience of a Quezon
City address
• Living in an expanding, progressive city
PRODUCT
• Breathing space amidst the city’s concrete
jungle
• Ease of living by way of a development’s
facilities and offerings
LIFESTYLE
• Practical and sensible living
• Lock-up-and-go security addressed by condo
living
• Relaxing environment after a hard day’s
work, without need to travel long distances
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

8. SMDC Target Market
- Demographics
• Urban Achievers
• Early Nesters
• Foreign-based Filipinos
• Investors
• Foreigners
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

9. SMDC Target Market
- Psychographics
Modern
Practical
SmartActive Private
• People who seek a private
retreat from but right in the
bustling, fast-paced city
• People who value
convenience
• People who know they
deserve nothing but the
best value for their money
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

11. Project Concept
Why GRASS?
Grass is the top-of- mind plant that best symbolizes a flourishing flora community, similar to
SMDC’s envisioned thriving community of families and individuals
at Grass Residences.
Why the color GREEN?
The color of nature, the color of money.
*Symbolizes growth, rest, harmony, freshness, stability, safety.
The elements characterized by Grass Residences.
GRASS RESIDENCES
A relaxing oasis,
A thriving community,
Offering country club living
Right in the heart of the city.
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

12. Site Development Plan
ToSMNorthEDSA
MISAMISST.
NUEVAECIJAST.
Berkshire
Tower 4
FUTURE DEV’T
Tower 5
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

13. Good Accessibility
• Integrated with Grass Phase 1,
the entire development is
bounded by Nueva Ecija,
Nueva Vizcaya and Misamis
Streets.
• Conveniently located in a
highly accessible area
- three entry points for
residents
- near MRT station and
public thoroughfare
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

14. Convenient Location
• A mere 4-minute walk from SM North EDSA, SM's first and largest mall, via an exclusive bridgeway
• Near the country's premier educational institutions (UP, AdMU, Philippine Science High School)
• Near institutional, medical, and commercial establishments
• Near the NLEX-Mindanao Ave. entry point
.
SM North EDSA
UP Techno Hub
UP Diliman
Quezon
Memorial
Circle
ADMU Phil. Science Phil. Heart Center
East Ave. Med. Center
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

15. Shared Amenities
• Main clubhouse with function
rooms
• Olympic size swimming pool
• Adult swimming pool
• Kiddie swimming pools
• Badminton courts
• Covered basketball court
• Fitness gym
• Children’s play area
• Cabanas and pavilions
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

16. Hassle-free living
TOWER FACILITIES:
• Exclusive bridgeway connecting to SM
North EDSA for residents' convenience
• High-speed elevators
• 24-hour security
• Concierge services
• Back-up power system
• Elevated water tank
• Fire alarm and sprinkler system
• Centralized mailroom system
• Centralized garbage collection and
disposal system
• Lighted perimeter fence
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

17. Amenity
*View from the amenity area
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

18. Badminton Courts at Carpark Building A
*Badminton courts
*Fitness gym
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

19. Basketball Court at Carpark Building B
*Basketball court and bleachers
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

20. Amenities
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

21. Amenities
*Outdoor Lobby
*Pooldeck area
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

22. Amenities
*Bridgeway
*Perimeter fence
*Landscapes
FOR INTERNAL TRAINING PURPOSES ONLY

23. GRASS RESIDENCES PHASE 2
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

24. Site Development Plan
Berkshire (Tower 4)
3Q 2017 A two-tower
40-storey podium
development
situated on a
1.4-hectare property
in Quezon City,
comprised of a total of
3,914 residential units
and 1,641 parking slots.
To SM North
EDSA
*Architect’s rendition
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

25. Essential Amenities
UNPRETENTIOUS BASICS
• Lobby and lounge
• Function rooms
• Swimming pool
• Landscaped pocket greens
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

26. Podium & Floor Numbering
Physical Floor Marketing Floor
5th Floor – Res’l 7th Floor
4th Flr – Amenity & Res’l 6th Floor
3rd Flr - Parking Podium level 3
2nd Flr – Parking Podium level 2
Ground Flr –
Parking/Comm’l & Lobbies
Ground Flr
Basement 1 – Parking Basement 1
Basement 2 – Parking Basement 2
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL
*Additional omitted floor numbers: 13th & 14th

27. 01A01B02030506070809
10A 10B 11 12 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34B 34A
35363738A39A40A41A42A43A
CITY VIEW
AMENITY VIEW AMENITY VIEW
POCKETAMENITY
VIEW
AMENITYVIEW
45A46A47A48A49A
52A53A54A55A56A
Tower 4 Amenity Floor Layout (6th Floor)
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

28. 01A01B02030506070809
10A 10B 11 12 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34B 34A
353637383940414243A
44A45A46A47A48A49A50A
51A52A53A54A55A56A
CITY VIEW
AMENITY VIEW AMENITY VIEW
POCKETAMENITY
VIEW
AMENITYVIEW
Tower 4 Typical Floor Layout (7th Floor)
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

29. 01A01B02030506070809
10A 10B 11 12 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34B 34A
353637383940414243
CITY VIEW
AMENITY VIEW AMENITY VIEW
POCKETAMENITY
VIEW
AMENITYVIEW
44A45A46A47A48A49A50A
51A52A53A54A55A56A
Tower 4 Typical Floor Layout (8th to 42nd Floor)
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

30. Typical 1-Bedroom Unit
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL
Room Description
Square meters
(Approx SQM)
Square Feet
(Approx SQFt)
Living & Dining
Area
4.9 53.6
Kitchen Area 4.6 54.4
Toilet & Bath 3.4 36.4
Bedroom 7.2 78.4
TOTAL 20.1 219.8

31. Typical 1-Bedroom with Balcony
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL
Room Description
Square meters
(Approx SQM)
Square Feet
(Approx SQFt)
Living & Dining
Area
8.2 88.1
Kitchen Area 4.7 51.1
Toilet & Bath 3.4 37.0
Bedroom 7.2 77.2
Balcony 2.8 30.5
TOTAL 26.4 284.0

32. Unit Finishes
ALL UNITS ARE BASIC UNFURNISHED WITH THE FOLLOWING FINISHES:
Flooring
Bedroom: Polished tiles
Living/Dining/Kitchen: Polished tiles
T&B: Ceramic tiles
Wall
Bedroom: Painted finish
Living/Dining/Kitchen: Painted finish
T&B: Ceramic tiles
Kitchen Countertop: Granite with sink and faucet
Overhead and under-the-counter cabinets
Ceiling: Painted finish
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

33. PHASE 2
PRICING AND PAYMENT TERMS
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

34. Tower 4 Unit Mix & Pricing
Unit Type Unit Count
Unit Size (Approx SQM) Pricing Average
Min Max Ave Php / Unit Php / NSA
1 BR UNIT 453 20.1 37.5 22.9 2,089,000 91,000
1 BR END UNIT 69 20.9 26.6 23.8 2,171,000 91,000
1 BR END UNIT
WITH BALCONY
68 32.9 32.9 32.9 3,011,000 92,000
1 BR WITH BALCONY 1,190 26.4 28.9 26.6 2,430,000 91,000
1 BR WITH GARDEN 37 26.4 34.6 29.9 2,664,000 89,000
STUDIO END UNIT 70 20.5 20.5 20.5 1,873,000 91,000
STUDIO UNIT 68 19.9 19.9 19.9 1,820,000 91,000
STUDIO UNIT
WITH GARDEN
2 23.9 23.9 23.9 2,118,000 89,000
Grand Total 1,957 19.9 37.5 25.4 2,325,000 91,000
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL

35. Phase 2 Payment Terms
Scheme Particulars Discount on DP
Discount
on TLP
Deferred 100% in 36 mos - -
Spot DP 10% DP, 90% in 36 mos 5% of the 10% Spot DP -
Spread DP
10% in 24 mos, 90% cash or bank - -
15% in 24 mos, 85% cash or bank - -
20% in 36 mos, 80% cash or bank - -
Easy Payment
Schemes
10% spot, 10% in 36 mos, 80% cash or bank 3% of the 10% spot DP -
20% spot, 10% in 36 mos, 70% cash or bank 3% of the 20% spot DP -
10% in 24 mos, 10% spot, 80% cash or bank - -
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL
*Terms are valid until September 30, 2013 and may be changed by
the Project Team without prior notice.

36. *Architect’s rendition
FOR INTERNAL TRAINING PURPOSES ONLY
NOT A SELLING MATERIAL