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TheOfficialDailyNews_CommunicAsia2012_Day3
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John C. Tanner off the CommunicAsia2012 it’s impossible to predict what International Telecommunica-
Summit Visionary Addresses the next big development will tion Regulations (ITR) treaty
An upcoming plan to revise an on Wednesday. He urged gov- be. “Governments need to create to account for technologies that
international telecoms treaty ernments and regulators not to policies that facilitate innova- barely existed at the time, par- Alternatively, visit our mobile sites at
could restrict or even kill inter- create telecoms and ICT rules tion without predetermined out- ticularly internet services. www.event2mobile.com/cmma and
net innovation unless telecoms so inflexible that they can’t ac- comes,” he said. The problem, Gross said, is www.event2mobile.com/bca
players engage with government count for future innovation and This, he added, is particularly that participation will be limited for information on CommunicAsia and
BroadcastAsia respectively.
representatives renegotiating the growth. true of the upcoming ITU World to representatives of national
treaty. Gross argued that the rate Conference on International governments, not telecoms play-
That was the warning from of change in the telecoms sec- Telecommunications (WCIT) ers, and a number of proposals CommunicAsia2012
Ambassador David Gross, part- tor – and the subsequent socio- this December in Dubai, which Summit
ner at Wiley & Rein, who kicked economic impact – is so fast that is intended to update the 1988 Continued page 15...
Interactive Panel Discussion
09.00 – 10.00
LTE spectrum grab threatens Strategies to a Connected World
satellite sector Four tracks:
John C. Tanner es issued within the extended C- z Next Generation Broadband
band frequencies of 3.4-3.6 GHz, Business Models
Satellite operators are prepared to which satellite operator groups z Mobile Commerce
circle the wagons and fight to pro- said caused serious interference to z OTT Business Models
tect their spectrum from interfer- satellite television signals.
ence caused by LTE deployments While the issue was techni- z M-Health Strategies
within existing satellite frequen- cally resolved at the WRC 07
cies, including Ku-band, Ka-band conference, GVF secretary-gen-
and beyond, said the head of the eral David Hartshorn said that 100m broadband
Global VSAT Forum. Wimax interference problems
The satellite and mobile persist in numerous markets, and lines added in 18
broadband sectors were famously the problem will not go away as months
at loggerheads six years ago over
Page 4
the controversy of Wimax licens- Continued page 18...
Pledge to cut roaming rates Keep broadband
Brunei and Singapore have com- both wholesale inter-operator
users in the loop
mitted to reducing mobile roam- charges and retail charges will on IPv6
ing rates by Q1 2013. be reviewed. As roaming charg- Page 6
Ministers from the two coun- es involve different price com-
tries agreed on the sidelines of ponents charged by operators in
ONE DOMAIN TO RULE THEM ALL:
Zhang Xiao, business development manager for Dot.Asia,
the Ministerial Forum to task both countries, any effort to re- The ‘average’ telco
their respective telecoms regula- duce them requires coordination
spreads the word about the advantages of getting a .asia tors to work with mobile opera- between both regulators and op- is dead
domain – to include free gifts if you register yours by July 31
tors to cut roaming rates. erators to ensure that users from Page 18
In a statement from IDA, both countries benefit. Q
Please visit us at
booth #BM3-01/1E4-01
Telco Intelligence for 21st Century Survival
Print • Online • Events • Research
www.telecomasia.net
3. opinion
6 • 21 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Keep broadband users
in the loop on IPv6
by John C. Tanner
This month saw a major step in the move home repeatedly at a World IPv6 Launch primarily because of the lack of econom- It’s an interesting dilemma, not least
toward IPv6 as over 3,000 websites – in- event organized by the Internet Soci- ic incentive. Put simply, fixed-line mar- because it puts ISPs in the unenviable
cluding heavy hitters like Google, You- ety Hong Kong. APNIC chief scientist gins are too low, the cost of running both position of having to explain technol-
Tube, Facebook and Yahoo – began sup- Geoff Huston made the point repeatedly IPv6 and IPv4 in 3.5G networks is too ogy to customers who don’t want to
porting IPv6 on a permanent basis. On that despite the fact that IPv4 is not even high, and they can’t pass on those costs hear about technology. Just as customers
the day of the World IPv6 Launch, Arbor an option in Asia Pacific for ISPs seek- to consumers. don’t care what the difference is between
Networks reported a 20% jump in IPv6 ing new addresses, IPv6 adoption is by Complicating things is the fact that 3G and 4G (apart from the cost and the
across the 15 service provider networks no means a given, and there’s still plenty many ISPs now allow customers to buy data cap), they’re probably less likely to
it monitors. However, even with that of room to get it wrong. their own modems, which raises a dilem- care about the difference between IPv4
20% bump, IPv6 only amounted to 0.1% ma, Huston says: “How do you get them and IPv6.
of all IP traffic. Which gives you an idea Bearing the cost to upgrade when the CPE works just ISOC Hong Kong is concerned
of just how far we have to go with IPv6 Huston singled out last mile provid- fine and will last ten years? How do you enough about the education issue that
adoption. ers (both wireline and wireless) as “abys- explain to them they have to upgrade to it’s embarked on a market education
Indeed, that point was hammered mal failures” in terms of IPv6 readiness IPv6?” campaign in conjunction with the SAR
government to explain what IPv6 is, why
STAT SNAP it’s important and how to enable it. What
the education materials (which include a
cartoon guide and a website) don’t men-
Top 10 IPTV markets tion what it might cost to upgrade it, or
whose responsibility that cost is. The
implication seems to be that if the CPE
has to be replaced, either the consumer
or ISP will have to cover that cost.
On the bright side, Ovum principal
analyst David Krozier says he’s been
assured by most vendors that IPv6 is
Telco Intelligence for 21st Century Survival
Visit us at booth #BM3-01 Print • Online • Events • Research
www.telecom
mainly a software or firmware issue
for most CPE, apart from older home
residential gateways. So that may be a
minor issue.
But not so minor that it can be ig-
nored or left to the last minute. If cus-
www.tele
tomer-centricity really is the order of the
day, ISPs of all stripes had best be pre-
Visit us at booth #BM3-01 Cloud-focused News & Research for the Telco Industry Bi-weeklyonly enablecustomersNewslette
pared to not
Telco Cloud the last
mile, but also keep their
IPv6 in
in the
loop about why IPv6 matters, and what
Source: Point Topic they stand to gain. Q
Dedicated website sub-section
on the Telco Cloud, plus:
Visit us at booth #BM3-01 • Bi-weekly Telco Cloud Newsletter
• Cloud eGuide
www.telecomasia.net • Webinar
• Research
Taking the cloud from vision to execution and profitability
12-13 September, 2012 • Singapore
4. Insight
CommunicAsia2012 Daily • www.telecomasia.net 21 June 2012 • 7
Cellcos must get proactive on bill shock
European regulation has be- to resort to direct legislative for example when the market detailed analysis of market fac- is the best approach to take. Q
come somewhat of the poster action. In some cases, a less is fragile, new, evolving or in tors rather than a knee-jerk re- – Paul Merry, Informa
child for legislators around the intrusive CN200A__RA_Communicasia_JR_AD.pdf 1 state. In 9:55 instances action to what others are doing Telecoms and Media
approach is required a volatile 6/4/12 all AM
world. The overall character
of regulation has been heavily
influenced by the EU experi-
ence, which is being seen in
the increasingly resolute at-
titude regulators are taking to
roaming regulation around the
world.
In this atmosphere it has
The only constant
become increasingly important
for operators to adapt to the
evolving roaming environment
is change.
and seek to proactively tackle
regulation and in this way
avoid legislation.
One of the most important
areas operators should tackle
as a matter of priority is bill
shock, and in particular bill
shock in relation to data roam-
ing. Bill shock equals lost
revenue now and the potential
failure of data roaming in the
future as users experience its
toxic legacy; data becomes as-
sociated with being ripped-off.
The minimum action operators C
should consider is the imple-M
mentation of cut-off protocols
activated when predefined
Y
thresholds are reached. In the
CM
European Union legislation en-
MY
shrines this practice but opera-
CY
tors in other regions would be
CMY
masia.netwell advised to adopt a similar
K
approach before legislators be-
come involved.
Overzealous regulators
are more likely to react in a
Customers are accessing the network from a broad array
knee-jerk manner when stories
of devices and new media, causing service providers to
ecomasia.net
of bill shock proliferate and
are more likely to become in-
volved in data roaming regula-
reexamine how they define access. ADTRAN® is working
with customers to deliver innovative solutions for every
er • Cloud eGuidegreater risk • Research
tion based on the
• Webinar ingress point in the network. This innovation helps ADTRAN
service provider customers accelerate change and quickly
of bill shock. The aim of any launch new revenue generating services.
proactive action by the opera-
tor therefore is to avoid this in-
For more information, visit www.adtran.com/access
volvement, circumventing any
and discover how ADTRAN is Reinventing Access.
populist legislation enacted by
the regulator. Moreover the is- Visit Us At Booth: 1J2-01
sue of data roaming and regu-
lation will only become more
important as data services di-
versify and increase in popu-
larity, smartphones proliferate
and application stores flourish.
From the perspective of the CN200A
regulator it is not always best
5. analyst view
8 • 21 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Dealing with upheaval
Monte Hong, Accenture To compete for revenue with a host of are, by and large, both complex and data- ternet, especially for international calls.
new entrants to the market, CSPs should intensive. They should also begin to offer Smartphones are overtaking desktop and
The very definition of the communica- consider making a major switch to new new, smarter, more integrated devices, in- personal computers. Cable operators are
tions industry continues to evolve at an services and advertising-based revenue cluding integrated smartphones and TVs, getting into the voice business, and still
unprecedented pace, as more companies models. This first challenge – the need for connected TVs and other integrated de- other providers are entering the over-the-
from other industries – including electron- new revenue drivers – creates the associ- vices. top TV market. It’s a dynamic, shifting
ics retailers, device and software makers, ated challenge of building new support Those CSPs that manage to generate value chain, which is driving the need for
social media platforms, internet search gi- systems to deliver the services, which are innovative services to drive additional CSPs to collaborate with other companies
ants and even auto manufacturers – enter typically data-intensive. revenue should dedicate a good portion of to compete – a challenge, to be sure, but
the market. When it comes to launching innova- their revenue stream to building out new also an opportunity.
The new landscape is also marked by a tive services, the consumerization of IT networks to support the new services that Now, more than ever, CSPs must de-
decline in demand for traditional commu- complicates the matter, because busi- customers are demanding. Achieving this termine where they should spend their in-
nications services and a growing appetite nesses are embracing consumer devices with efficiency and cost containment is vestment dollars, whether it’s 4G network
for new “always on, always connected” to lower costs, increase productivity and another enormous challenge, considering build outs or other emerging opportunities,
services, forcing providers to simultane- improve employee satisfaction. This is the growth in mobile connections alone, such as mobile commerce, M2M, cloud-
ously cut costs in some areas and find creating an enormous push to launch in- with almost two billion new mobile col- based services and social media. Only
ways to meet consumer demand in others. novative services for the enterprise that lections expected over the next five years, then can they transform themselves from
As a result, today’s communications allow private and social data from native and the tremendous increase in customers’ being mere providers of network capacity.
service providers (CSPs) must meet sev- and web apps to reside alongside mission- thirst for data. This is the “new normal,” and the players
eral challenges head on, each of which is critical enterprise data. While CIOs pre- who take steps along this transformational
strategic to their operations. These chal- pare to make significant investments in Investment choices path will be uniquely positioned to serve
lenges are: building and supporting mobile capabili- Finally, CSPs should closely exam- their customers with excellence. Q
• Identify new revenue drivers as the de- ties for employees who are bringing their ine the value chain, where new competi-
mand for traditional services continues personal devices to the workplace, they tors pose a huge challenge. For example, Montgomery (Monte)
to decline need an approach that is rapid, cost effec- more non-telco players are targeting parts Hong is Accenture’s
• Launch innovative services tive, easy to scale and future-proof. of the mobile network operator’s value Global Communications
• Build new networks To meet growing customer demand, chain. Today, more than 800 million peo- Industry Practice lead.
• Examine their role in the digital value CSPs should determine how to monetize ple now interact on social networks, and
chain. and support innovative new services that consumers make voice calls over the in-
A regional approach to managing the digital dividend
David Abecassis, Analysys Mason the costs of deploying ever-increasing vendors and would be limited to lower However, regulators and policy mak-
capacity. quality and higher price equipment. ers should carry out assessments of what
The impending transition of analogue Sufficient spectrum should remain As part of its remit to facilitate har- spectrum must be reserved for broad-
terrestrial television to digital terrestrial allocated to terrestrial broadcasting, par- monization of spectrum use in APAC, casting, based on national and local con-
television (DTT) has the potential to en- ticularly in countries where it remains the APT Wireless Group (AWG) has defined siderations, and make detailed plans on
able a significant reconfiguration of UHF main medium to access television servic- a preferred band plan for use of digital how to refarm spectrum in order to sup-
Bands IV and V, which are particularly es. However, a well-designed DTT net- dividend spectrum with wireless broad- port growth in the region. This implies
well suited to wireless broadband com- work could carry a large number of chan- band services. three broad steps:
munications. The spectrum freed by this nels (e.g. 40 channels, local or national) Large stakeholders in the region sup- • Analyse the socio-economic value of
switchover is referred to as the ‘digital using just 200 MHz of spectrum, out of port the plan. India and Australia have spectrum for different uses
dividend’. over 500 MHz of digital dividend – which announced compatible spectrum releas- • Design and implement effective and
Making some digital dividend spec- leaves ample spectrum for other uses. es, and Indonesia and New Zealand have economically efficient transition
trum available to other uses, in particular Coordination and harmonization are made supportive public announcements. plans from analogue to DTT broad-
wireless broadband communications ser- essential to enable the following ben- At the recent ITU World Radiocom- casting, including distribution and
vices such as LTE, will maximize socio- efits: munications Conference (WRC-12), financing of set-top boxes for vulner-
economic value. • Efficiency gains through similar delegates examined harmonization on a able users
In the Asia-Pacific region the spectrum planning in neighbouring worldwide level. Their conclusions are • Establish spectrum release and pric-
switchover is due by 2020. However, countries encouraging other regions to identify new ing rules to increase efficiency of
some regulators and policy makers are • Economies of scale, both for network bands compatible with the AWG band. spectrum that does not need to be set
seeking to make spectrum available equipment and terminals/handsets The European Conference of Postal aside on social grounds. Q
for mobile broadband sooner. Wireless • Interoperability and roaming ben- and Telecommunications Administra-
is the technology of choice for broad- efits, facilitating economic integra- tions (CEPT) welcomed this as a com- David Abecassis is a sen-
band in many developing Asian coun- tion. plement to its own initial band planning ior manager at Analysys
tries. In more developed countries, For smaller countries, these benefits for the digital dividend, in 790-862 Mason and is based in
high smartphone penetration is the are even starker, as a small country with MHz. India and Indonesia have an- Singapore.
most important driver of capex, and a custom band plan would be unlikely to nounced their intention to adopt the
more spectrum is essential to mitigate attract interest from the major equipment AWG band plans.
6. briefs
10 • 21 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Intelsat challenges Inmarsat with Epic HTS play
The mobile satellite market is and application-specific re- and aeronautical corridors with over high-travel routes.” put.” That’s not the case with
set to get a lot more competi- quirements, backward compat- Intelsat-29e in particular, the Furthermore, he added, Inmarsat, which has planned
tive as players start focusing ibility with existing network Epic platform refines the think- “with the first Ku-band HTS “a comprehensive (and perhaps
on higher capacity services via infrastructure and customer- ing that Inmarsat introduced in payload aimed at mobility, In- costly) migration path” from
high throughput satellite (HTS) preferred network topology, and the mobility market with Global telsat will offer backward com- L- and Ku-band to its Ka-band
platforms. Intelsat’s new HTS high throughput, efficiency, and Xpress by picking coverage patibility at a higher through- HTS. Q
platform “EpicNG”, announced availability to support “grow-
earlier this month, is the latest ing applications such as mobil- Global mobile satellite HTS bandwidth demand by platform
sign that FSS operators are con- ity and aero, and benefitting in-
vinced that the mobility market creasingly data-centric services
is ripe for broadband solutions like cellular backhaul”. The
at a cheaper cost per bit, as Epic platform is designed as
long as you can fine-tune HTS a complementary overlay that
mobile coverage where the de- will be fully integrated with its
mand is, according to satellite existing satellite fleet and Intel-
research firm NSR. satONE terrestrial network.
Intelsat says its Epic plat- In a research note assess-
form is a new series of satellites ing the potential impact of In-
based upon a high performance, telsat’s Epic platform on the
open architecture design. Sell- fledgling HTS sector, NSR
ing points include multi-band analyst Claude Rousseau said:
frequencies aligned to region- “In targeting specific maritime Source: NSR
Tablets to triple adult video usage Slow but steady growth for
Adult content may not be a experiences also means that lets will be a substantial rev- satellite sector
driver for the tablet market, but consumers may be reluctant to enue generator for adult con- The global satellite industry continues to plod along a typically
tablets could well turn out to be purchase content solely for the tent services, Miller says, as slow but encouragingly steady growth path, with DTH a star per-
a driver for the adult content tablet, which could be a limi- tablet owners are generally former, according to the latest annual report from the Satellite In-
industry, according to a study tation of mobile adult content more affluent than the aver- dustry Association.
from Juniper Research. growth for tablets. “It is clear age user, and are more likely The report, released last month, revealed a 5% growth in overall
The expected growth of that, as with many other types than smartphone users to own worldwide satellite industry revenues in 2011, the same growth rate
tablet usage worldwide will of content, users of mobile a credit card – even in emerg- as the previous year.
effectively triple the number adult content will want to ac- ing markets. “This means that All four sectors covered by the report – satellite services, sat-
of mobile adult content sub- cess content on their tablets tablet users are likely to spend ellite manufacturing, launch services and ground equipment – re-
scribers by 2015, Juniper says, as well as on smartphones and more and more often on mobile ported single-digit growth for 2011. However, satellite services
particularly for mobile adult PCs.” adult content than the average remains the biggest overall sector by revenue, and also saw the
video services and videochat Another potential limitation smartphone user.” biggest year-on-year growth at 6% (albeit that’s slightly down from
services. – apart from the usual laws and Juniper forecasts that rev- the 9% growth it saw in 2010).
“Tablets combine the pri- social attitudes that typically enues generated on tablets DTH was the key growth driver for the sector, particularly in
vacy of a smartphone with a work against adult content pro- will increase by more than five emerging markets, the SIA report says. Globally, 7.3 million satel-
large screen, particularly suited viders – is the fact that a sig- times by 2017. Also, average lite pay TV subscribers were added in 2011 — mainly in emerging
for content consumption,” says nificant proportion of tablets annual spend on mobile adult Asian markets — for a world total of around 154 million. Q
report author Charlotte Miller. are shared devices. subscriptions for handsets will
However, she adds that Even when taking such increase 11% by 2015. Q Services lead revenue growth
the trend toward multi-screen limitations into account, tab-
National TV digitization drives IPTV growth
IPTV subscriptions worldwide growth due to its market size scribers in Asia Pacific will sub-
are expected to expand 70% and growing economy. The re- scribe to HD services in 2012.
by 2017, with 100% growth in gion will account for more than “Key markets of the Asia-
Asia Pacific off a base of 28.5 60% of total net IPTV addi- Pacific region, such as China
million subscribers. Global pay- tions in 2012. The growth will and India, are carrying out na-
TV subscribers, meanwhile, depend mainly on China, India, tionwide cable TV digitization,
will reach 853.5 million at the and other countries with low which is expected to increase
end of 2012, with 116 million pay-TV penetration such as In- HD services and adoption in the
IPTV subscribers. donesia, Thailand and Vietnam. years to come,” says Khin San-
ABI Research says Asia Pa- The firms predicts that more di Lynn, ABI’s research analyst
cific has the highest potential of than 18% of total pay-TV sub- for core forecasting. Q
Source: SIA
7. insight
CommunicAsia2012 Daily • www.telecomasia.net 21 June 2012 • 11
The broadband divide widens
Government need to provide subsidies for rural areas as well as facilitate new forms of infrastructure and network
Charlie Davies, Ovum These two objectives require a growing digital consumption. complex and critical services in areas
number of different measures. These Operators report that households such as health and education, particu-
Average broadband speeds are increas- range from effective subsidy schemes that switch to FTTH broadband access larly for those services in which video
ing, but the global average masks big for covering rural areas to more innova- and install next-generation home gate- is an important component.
disparities within different countries. tive pricing for higher-speed broadband ways automatically consume more data This diversity is a result of a num-
As the proportion of video and cloud- from operators. and are more likely to purchase more ber of different factors, ranging from
delivered content and services increas- The pace of IP growth across fixed paid-for services. the challenging economics of serving
es, this divide is in danger of hampering and mobile networks is actually acceler- Those at the other end of the spec- less dense areas, to mixed consumer de-
wider adoption of more digitally rich ating. Cisco projects a ten-fold increase trum with less than 2 Mbps fixed broad- mand, diverse usage patterns and pric-
commercial and public goods and ser- in IP traffic between 2008 and 2016. It band and slower mobile broadband may ing pressure.
vices. also forecasts an increase in average be able to access online video services Solutions require action on two
As the proportion of video and internet household traffic from 26.2 (although IPTV is ruled out), but simul- fronts. Firstly, there needs to be more
cloud-delivered content and services in- GB per month in 2011 to 83.7 GB per taneous usage is much more limited and effective intervention from govern-
creases, this divide is in danger of ham- month in 2016 and an increase in broad- consumers with patchy mobile cover- ments – not just in terms of subsidies
pering wider adoption of more digitally band speeds, with 74% of all broadband age are put off using mobile data for for rural areas, but also in facilitating
rich commercial and public goods and connections delivering 5 Mbps by 2016 anything beyond email access. Most new forms of infrastructure and net-
services. and 3% delivering 100 Mbps. are aware of the growing digital divide work sharing.
Although there is room for diver- The major challenge facing gov- between rural areas where many users Secondly, operators need to con-
sity in broadband access services and ernments and operators is to ensure are on less than 1 Mbps, and dense areas tinue to push innovation and choice in
tariffs (it is essential for supporting the both the provision of higher minimum where 100 Mbps plus is now common. broadband access services and tariffing,
sustainable development of the telco speeds for all (many governments have Raising the baseline is important as including incentive pricing for encour-
industry), raising the broadband bar by introduced 2 Mbps as a baseline) and it enables more users to consume and aging adoption of higher-speed broad-
ensuring everyone has access to faster adoption of higher speeds across fixed share digital content and information, band. Q
broadband is also important. and mobile to support and encourage but also facilitates the delivery of more
Stemming the SMS decline
Don Sambandaraksa and show a slight drop in SMS revenue over predicted, the revenue base was just $27 month tend to erode SMS revenue in the
Joseph Waring the previous quarter for the first time, billion in 2010. long term. But at least it’s a way to retain
suggesting that the peak has indeed ar- Bunyati Kirdniyom, head of com- some messaging revenue rather than let
Is SMS a dying cash cow, destined for rived. KPN in the Netherlands blamed munications at Ericsson Thailand, says customers flock to free internet-based
the slaughterhouse with OTT players Whatsapp for its fall in SMS volumes, that the premium messaging segment is services.
such as Whatsapp and Facebook Mes- though some analysts said that it was lucrative for telcos as they usually retain A similar bundled plan is now offered
senger cannibalizing the market? Or more a result of its falling market share 65-70% of the revenue, with the rest split to BlackBerry users. Dtac in Thailand
are rumors of its death greatly exagger- rather than the OTT competition. between aggregators and the content gives customers an unlimited Black-
ated? While the SMS revenue outlook for owner, though the cut is falling as the Berry plan without the open internet but
The alarm bells were sounded ear- many mobile operators appears grim as market matures. with all major social networking apps at
lier this year in Barcelona when Aci- smartphone penetration increases and Another option to stem the decline is just $4.80 (150 baht) a month.
sion warned that operators face an more users have mobile data plans, Por- for cellcos to offer flat-rate SMS plans as But is this the future or only a stopgap
SMS revenue slide as IP messaging tio Research expects continued growth part of a data package, which are com- measure for the low end before someone
takes hold. in SMS until 2015 and for global reve- mon in the US and Denmark. According finally builds a better mousetrap?
Ovum chimed in saying that there nue to reach $150 billion next year. SMS to Strand Consult, most operators charge Albern Murty, CMO of DiGi in Ma-
is an increasing shift toward IP-based traffic is forecast to increase from 7.8 for each SMS. “This means the customer laysia, says SMS will continue to be rel-
messaging though this shift is bound trillion messages last year to 9.6 trillion has a choice between sending an SMS evant for certain segments of the market
to the higher-end smartphone using by 2015. that he knows costs money, or alterna- depending on device capabilities. “We
demographic. This resulted in opera- And others argue any decline will be tively using his flat-rate data subscrip- believe that partnerships with OTT pro-
tors losing $13.9 billion in messaging more than made up by premium SMS tion to write a message via Facebook if viders will be necessary as the market
revenue or 9% of total messaging rev- services. These services are forecast to the recipient is on Facebook,” the com- moves toward differentiated internet
enue in 2011, which is a large enough grow at 40% CAGR from 114 billion pany said in a recent research note. products based on customers’ needs,” he
drop for operators to sit up and take messages in 2010 to 631 billion mes- The result is that users tend to add on says.
notice of the new threat on the very sages by 2015. APAC dominates the the SMS package, and then view SMS as The future will be interesting as tel-
near horizon. market, accounting for about 50% of free and don’t worry about the number cos work more closely with app devel-
China’s SMS traffic reportedly fell global revenue. Key services are mo- of messages they send each month. The opers and find ways of more closely in-
7% from the beginning of 2011 to the bile marketing and TV voting as well as downside is that plans that bundle hun- tegrating their offerings and monetizing
end of Q1 this year. DiGi’s Q1 results micro-payments. While strong growth is dreds or thousands of text messages per the relationship. Q
8. latest news
14 • 21 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
BTI Systems leads Canadian charge
Don Sambandaraksa throughout the country and of- creasingly turning to Asia Pacif- Sky Wave, with a range of rug- monitoring devices. Q
fers interconnection capabilities ic for new business – a trend re- gedized satellite tracking and Booth: BH3-01
BTI Systems, a provider of opti- to Thailand and Singapore. flected in the country’s pavilion
cal networking solutions, is lever- Fahim Sheikh, BTI’s vice at CommunicAsia, which sports
aging a strong Canadian presence president of sales for Asia Pa- 60 companies and is one of the
at CommunicAsia to extend its cific, told the Show Daily that largest at the show.
business in Asia Pacific. Canadian companies are enjoy- Among the highlights on
The Ottawa-headquartered ing success due to the pollina- the stand are university spinoff
vendor used the event to detail tion effect from Nortel’s break ReFleX Wireless, which is
its latest win in the region – an up, and a strong focus on tech- showcasing its range of wire-
80-node backhaul project for nology by the country’s univer- less medical equipment; Posh,
Malaysian wholesaler Fiberail sities. which claims to have developed
that extends the firm’s reach Canadian tech firms are in- secure credit card readers; and
O3b sets sights on maritime market
John C. Tanner backhaul player, providing O3b CEO Steve Collar bandwidth keeps growing for for internet services like gam-
fiber-equivalent internet con- says the company will narrow cruise ships as both passen- ing and video.”
Satellite start-up 03b Net- nectivity to emerging markets its focus to the high end of the gers and crew expect to be The O3bMaritime service
works revealed plans to enter where fiber hasn’t yet reached market, namely cruise ships able to access their apps and won’t be commercially avail-
the maritime satellite market via its fleet of medium-earth and yachts. services onboard. “If you’re able until the O3b satellite
with a new service aimed at orbit (MEO) satellites, which “If a cruise line operator serving 8,000 passengers with fleet is up and running. Collar
the cruise-ship market. offer better latency perfor- needs global coverage with a shared backhaul link of 3 said the project is on schedule
O3bMaritime is a high- mance than geosynchronous only a few megabits of con- to 5 Mbps, that’s a frustrat- to launch commercial services
speed broadband solution that satellites at a much higher or- nectivity, that’s already there ing experience for everyone by mid-2013.
will make use of O3b’s spot bit. for them and that’s fine. We’re aboard. We can increase that Collar also said that about
beams to deliver over 500 However, the O3bMa- going after the vessels that to over 100 times, which is a third of O3b’s capacity has
Mbps in aggregate bandwidth ritime service puts it in di- need a few hundred megabits what’s needed.” already been pre-booked. “We
to a single vessel, enabling rect competition with satellite of connectivity, and we have Collar adds that O3b has hope to double that by the
cruise ship guests and crew to players like Inmarsat, which steerable beams that can tar- the added value of better la- time we launch out satellites
enjoy broadband access. already offers broadband so- get that specific vessel,” Col- tency. “On the geosats, laten- in nine months.” Q
O3b has been carving it- lutions for ships via its Fleet- lar told the Show Daily. cy is around 600 milliseconds,
self a niche as a wholesale Broadband service. Collar says the need for and that’s just not sustainable
IDA launches $17m SaaS initiative
Khoo Boo Leong largely manual in their core resulted in 28 projects worth tion, in his opening speech at tions using the data sets have
operations. The adoption of S$12 million. It also led to CommunicAsia/EnterpriseIT. been developed, including
Singapore’s Infocomm De- SaaS solutions will help lower more than 150 companies Connectivity for cloud augmented reality-based park
velopment Authority (IDA) is ICT expenditures, as enter- from the retail, food and bev- computing in Singapore has navigation guides.
issuing a S$21 million ($16.6 prises can pay per use for soft- erage, hotels and attractions been boosted by the island Data and analytics will
million) call-for-collaboration ware services hosted by SaaS sectors adopting smart mobile republic’s NG-NBN fiber also be a key focus as IDA and
(CFC) to develop software-as- solution providers.” devices, wireless technology network. There are 133,000 its industry partners invest
a-service (SaaS) for SMBs in Under the CFC, IDA will and mobile networks. consumer, business and gov- $5.3 million to develop ana-
sectors including education, develop sector-specific SaaS ernment agency NG-NBN lytics shared services for the
services, maritime and logis- in partnership with multiple Hot cloud subscribers today. retail and wholesale sector.
tics. government departments, in- “Cloud computing is still “Under the eGov2015 Overall, IT spending in Singa-
Dr Yaacob Ibrahim, Singa- cluding Spring Singapore, the the hot topic in the industry masterplan, we have devel- pore is expected to grow 5.5%
pore’s Minister for Informa- enterprise development agen- and we are seeing numer- oped the data.gov.sg portal, year-on-year this year driven
tion, Communications and the cy under the Ministry of Trade ous cloud solutions being in- which provides more than by adoption of mobile devices
Arts, said: “The CFC targets and Industry. troduced,” said Eddie Chau, 7,000 government datasets for and services and demand for
sectors where many small and An IDA-led mobility solu- chairman of the Singapore In- public usage,” said Dr Ibra- high-speed connectivity Q
medium-size enterprises are tions CFC announced last year focomm Technology Federa- him. More than 60 applica-
9. latest news
CommunicAsia2012 Daily • www.telecomasia.net 21 June 2012 • 15
...overnight. wire...
O3b wins major deal in oil and gas sector
Collaborate to
Satellite services provider O3b Networks has secured a multi-million dollar deal to provide satellite
internet for customers of Brunei’s Amrtur Corp. Amrtur, which provides integrated services primarily
to the oil and gas industries, will use the deal to offer private internet access and VoIP to its
compete
customers. These include all oil and gas operators and service providers in Brunei. O3b will use a
single beam to cover the sites, including around 200 oil rigs. The hyper-growth and hyper-competitive
nature of Asia coupled with the entry
of a new generation of digital natives is
Costs blow out for 42% of outsourced IT deals
Four in 10 outsourced IT projects end up costing more than originally planned, a software company transforming the workspace
claims. Lieberman Software surveyed around 250 IT professionals, finding that 42% reported higher
costs for outsourcing agreements than first planned. Around 64% of respondents believe their The easily distracted Gen Y is entering the workforce in growing
IT outsourcer had invented projects to inflate their fees. While 71% of organizations outsource a numbers. This generation and the next are accustomed to being mo-
significant portion of their IT requirements, only 15% report trusting outsourced IT work more than bile and virtual with strong multi-tasking abilities. Their characteris-
work conducted in-house, and 33% have less trust in the output of their outsourcer. tics are quickly changing the dynamics in the workspace across the
Asia-Pacific region where half of the population is under the age of
30 today.
New approach to managing deals By 2015 40% of employees in Asia Pacific will be mobile work-
Startup Crushpath has launched its new salesforce automation and customer relationship ers, according to IDC. This trend leads IDC to believe that enterprises
management system. The Crushpath system is designed to offer a new approach to managing sales looking to succeed in the future workspace will have to foster a high-
deals through the lifecycle, by providing sales representatives with a chronological timeline filled ly collaborative, virtual, mobile, multi-media and multi-dimensional
with information gathered from multiple sources. In a research note, Ovum has concluded that this environment.
approach is “interesting and worthy of exploration by IT and sales organizations.” The firm notes Sandra Ng, group VP of ICT practice at IDC Asia Pacific says,
that traditional tools are too focused on providing information about the sales pipeline for salesforce “The motto of the future workspace is ‘collaborate to compete’. The
managers, with little emphasis on helping representatives actually close deals and meet their quotas. competition among governments, businesses and individuals is a way
of life in our region where chasing the next foreign or private sector
investment, customer, job or dream product is part and parcel of our
Storage software sales growth slowing: IDC society. Information is money and collaboration has become an es-
Storage software sales growth has slowed to the lowest rate in the past two years, research shows. sential ingredient to compete in today’s marketplace.”
IDC estimates that revenue from storage software grew just 3.3% during the first quarter to $3.5 She said businesses are following the IT consumerization trend to
billion. Spending by large enterprises – the biggest storage software spenders – was largely flat improve and transform their business processes, including customer
at 0.4% year-on-year growth. EMC maintained its position as market leading vendor with a 24% engagement platforms, and entering into new markets previously not
share. IBM and Symantec are in second and third pace with 15.7% and 14.8% of the market possible or accessible.
respectively. IDC notes that the ubiquity of smartphones combined with the
rising business use cases for media tablets are the starting to diversify
the workspace in a major way. Combined with the growing consump-
India’s iProf launches tablet learning system tion of consumer and business applications delivered via cloud, the
Educational content delivery company iProf Learning Solutions has launched XtraClass, a tablet- use of social media for collaboration and business commerce genera-
based service combining school curriculum content and preparation for engineering and medical tion, the use of video for communications, training and collaboration
school entrance exams. Over 25 schools with 3,000 students have adopted the service in the purposes, and the entry of 3D technologies, the trend is creating an
pre-launch phase. Content will be accessed through 7-inch Android tablets, and will include video unstoppable generational shift in the workspace.
lecture streams, digital notes and a question bank. iProf has partnered with vendors including IBM, As the desktop will remain the workhorse of Asia-Pacific enter-
Wipro and Sify for the content management and delivery capabilities. prises, at least in the foreseeable future, virtualizing the desktop envi-
ronments will enable the increasingly mobile workforce in the region
to access and create content anywhere and on any device. At the same
time, IT can properly manage and secure all types of end-user de-
“ITU treaty proposals could kill internet innovation” from page 1... vice, corporate-owned or otherwise, from a centralized management
platform. IDC forecasts that the region’s centralized virtual desktop
have been put forth that will this treaty will be international help them fully understand the (desktop virtualization) will account for 9% or $114 million of the
put the internet under much law when it’s completed,” he need for a flexible framework total worldwide market by 2016, with a CAGR of 32% from 2011 to
more restrictive regulation warned. “It will directly impact to allow innovation to flourish. 2016.
than it is now. your ability to innovate and cre- “I encourage you to let Social media being used for branding and marketing purpose has
“Proposals have been put ate new services for the inter- them know that you have taken the market by storm. Internal collaborative use is on the rise
forward that would require the net, and it will impact everyone the ability to the change the with the blurring of lines between unified communications and col-
ITU to decide on new tech- – not just developed markets world through your technol- laboration (UC&C), social media and productivity applications. With
nologies for the internet, to like the US, Europe or Japan.” ogy, but that the key is not the availability of freemium services and user expectation to integrate
regulate backbone costs and Because only government to have a treaty that cannot social media/UC&C with business applications/processes, IDC ex-
termination charges for data representatives will be at the and will not be changed,” he pects the use cases to change drastically in 2013-2015 period.
traffic, roaming charges and table when the ITRs are re- said. “The rules should be de- Social tools will be significantly embraced by enterprises and
even peering,” Gross said. negotiated, Gross urged del- termined by carriers, content businesses, from internal social collaboration to external social busi-
“I hope that frightens you egates to engage with their re- providers, NGOs, individuals ness requirements. IDC predicts that more than half of the businesses
as much as it does me, because spective home governments to and more.” Q in the region will have a social business strategy by 2015. Q
10. inside the show
16 • 21 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
LEAN ON ME:
Moti Shalev, director of product
management for Axell Wireless,
showcases the company’s
new digital onboard and
digital multi-band repeater, a
software-defined radio (SDR)
solution for cellular networks
from 2G to LTE. [1A3-03]
WHAT A DISH, PART 1:
Callia Kim, international sales assistant for
KNS, guards the company’s Supertrack
Z7MK2 Ku-band marine VSAT antenna.
[1U3-07]
NOT ACTUAL SIZE:
Ken Streuker [left], assistant
VP of investor relations,
and Sancahi Sae-jung of
marketing communications
at Thaicom, are proud of their
scale model of Thaicom 6,
the next bird in the company’s MY TRUCKS, LET ME SHOW YOU THEM:
fleet, scheduled for launch in NICTA project research engineer Dr Andrew R Verden
mid-2013. [1P2-07] heads up the organization’s Intelligent Fleet Logistics
project, which aims to enable automatic planning
of vehicles and crews to reduce distance, time, fuel
costs and CO2 emissions. [BM2-04]
GLASSES REQUIRED:
Booth assistant Agnes
T is your guide to the
WHAT A DISH, PART 2: SES stand [1R2-01],
The SpeedCast team – [from left] senior manager Francois which is showcasing its
Inizian, business development director Guillaume Mauffrey DTH capabilities and hot
and engineering and operations VP Tony Chung Wai-kit technology developments
– show off a mobile “flyaway” VSAT antenna system that like 3DTV
can be deployed in minutes for the FlyCast emergency
response and defense service. [1U2-01]
11. latest News
CommunicAsia2012 Daily • www.telecomasia.net 21 June 2012 • 17
Eutelsat to acquire GE-23
Eutelsat Communications an- 18 C-band transponders con-
nounced on Wednesday that it nected to a trans-Pacific beam.
will acquire the GE-23 satellite, The bird will be integrated
WHAT A DISH, PART 3:
associated customer contracts into the company’s fleet and
Steve McGuinness
and orbital rights from GE Capi- be renamed Eutelsat 172A.
of AvL displays the
tal for $228 million. The acquisition, the company company’s Model
The transfer is expected to said, complements its organic 1260K 1.2m manual
close in the second half of the initiatives, notably the Eutelsat backpack flyaway
year, subject to regulatory ap- 70B satellite, equipped with a antenna system –
provals. dedicated Asian beam, which is which really does fit
Built by Thales Alenia scheduled for launch in Q4. into a backpack.
Space, GE-23 was launched in A spokesperson said the ex- [1N1-01]
2005 and has a expected life of tended coverage opens the way
15 years. It offers coverage of for Eutelsat to broaden its offer-
Asia Pacific via a payload of 20 ing to existing clients and devel-
Ku-band transponders accessing op new business. Q
five interconnecting beams and Stand: 1U3-01
Huawei completes transfer of XL staff
Huawei Global Technical Ser- the telco to focus on its core busi- have been set very high. XL Ax- than 100 networks in 60 countries handled by Huawei’s global net-
vices yesterday announced it has ness. iata is on course and now into the covering over 230 million sub- work management centers in In-
completed the transfer of 1,200 Ongki Kurniawan, chief ser- second year of its four-year “1-2- scribers. Recently, more than 400 dia, but with the absorption of XL
staff from XL Axiata, follow- vice management officer of PT 3-4 goal”: 1st in market, 2x rev- staff from Sunrise in Switzerland Axiata staff, Huawei is building a
ing an agreement in February in XL Axiata, said now that the sta- enue growth in three years, with transferred over to Huawei and new delivery center in Indonesia
which XL selected Huawei as its bilization period is over, the telco 4x the number of users targeted. 500 from SingTel. to cope with its 130,000 nodes
managed services partner, leaving is set to focus on new SLAs that Huawei now manages more Offshore delivery currently is across the APAC region. Q
Exhibitor Briefs
Efficient P2P video like OTT players delivering Fiberail, a wholesale op- New fiber-to-the- XipLink names
delivery video services over their net- erator in Malaysia, will deploy antenna valued-added
Conax has introduced a se- work. BTI’s packet optical network- Prysmian Group yesterday in- distributor
cure content streaming prod- Secure delivery of content is ing and intelligent Carrier Eth- troduced its FTTA (fiber to the XipLink has named PT Xipko-
uct that allows OTT players to important, and Conax uses what ernet access portfolio. antenna) solution to address mIndo Asia as its value-added
take video broadcast to the next Jhar describes as a hardened The BTI 7000 series is a next-generation wireless broad- distributor in Indonesia.
level at a price point that targets version of Microsoft Silverlight compact and modular packet band deployments. Based in the Jakarta area,
smaller players with as few as PlayReady. optical networking platform that xsMobile offers a full fiber- XipkomIndo will provide de-
100,000 subscribers. The system offers the usual converges Carrier Ethernet and optic solution for FTTA, from livery, installation and logistics
EVP Tom Jhar said that its features of being able to play wavelength services delivery at a flexible, easily upgradeable support for XipLink’s wireless
Xtend multiscreen not only al- video on a TV, pause, continue the metro service edge. Lever- backhaul network from the last- link optimizers in Indonesia.
lows secure catch-up video and on an iPad, or for programs to aging the packetVX module, mile fiber to the remote radio Key applications tested locally
live broadcast securely, but with follow a user around multiple Fiberail can cost effectively ag- head (RRH) in the antenna tower. include hub-based optimization
P2P technology can offer up to boxes in a home. Q gregate 10G capacity for mobile Prysmian CEO Gert Hoef- using XHO technology to dras-
90% bandwidth savings for live Booth 1G2-14 backhaul and Ethernet services man said xsMobile provides so- tically improve outbound web
shows. delivery. Integration in a single lutions for three antenna tower performance with minimal op-
Live streams over unicast platform alleviates the need for configurations – stand alone, erational impact.
IP has always been very taxing Fiberail expands new infrastructure equipment to roof top and distributed antenna XipLink said XipkomIndo
on bandwidth. Jhar describes PON deal with BTI support different services. systems (DAS) to deploy femto has built a strong reputation
the company’s Peer2View P2P Fiberail announced yesterday The rollout enables Ethernet cells providing optimization solu-
protocol as being very “polite” that it is expanding its deploy- connectivity through the access xsMobile features bend in- tions for satellite operators, ena-
when it comes to upstream us- ment of BTI System’s integrat- network to be delivered directly sensitive BendBright optical bling them to maximize the lim-
age and active only when the ed services delivery platform to customer premises, allowing fiber (ITU-T standard G.652.A2/ ited bandwidth availability. Q
channel is being watched. solutions to extend delivery Fiberail to extend Carrier Eth- B2) complemented by a suite Booth 1W2-05
Jhar said that the efficient of mobile backhaul and Car- ernet services to carriers, data of optical cable products (pre-
P2P aspect is ideal for Asian rier Ethernet business services center operators, business cus- terminated or field-spliced) and
OTT players in markets with across Malaysia and enable in- tomers and cell towers. Q a full connectivity portfolio. Q
more limited networks and ternational interconnect servic- Booth BH3-01 Booth 1K2-01
dominant ISPs that might not es to Thailand and Singapore.