Business Opportunities inWestern EuropeMarjaana KarjalainenNovember 13, 2012
Agenda             • Europe might be in crisis, but it is not dead!             • Business opportunity snapshots:         ...
Despite recession, the biggest and wealthiest                    SWDM marketWE Region:                                    ...
WE towards the mobile economy                                                                                             ...
13/11/2012   © Finpro   5
France
Market drivers                                                                      E-learning –                          ...
Business Opportunities       France is home for major telecom companies, integrators and R&D labs       France ranked as t...
Spain
Market drivers                 Cloud solutions                   for corporate,                       (SMEs)              ...
Business Opportunities              • Europe’s fifth largest ICT market              • Very high smart phone penetration c...
Italy
Market drivers               Cloud solutions                 for corporate,                 SMEs, SoHo                    ...
Business Opportunities             • Europe’s fourth largest ICT market             • Highest smart phone penetration in t...
The BeneluxThe Netherlands, Belgium, Luxemburg
Market drivers        Supply chain                Healthcare,         / logistics                                         ...
Business Opportunities              • Open market - open mindset: “European Gateway” and step-stone market              • ...
ScandinaviaSweden, Norway, Denmark
Market drivers  DRIVERS                                                                                                   ...
Business Opportunities• Highly competitive & comparatively accessible plus secure ecosystems• E.g. telecom liberalised ear...
Germany
Market drivers             Drivers                    Key Sectors                                  Drivers                ...
Business opportunities                    •       Fifth largest ICT market in the world                    •       Mobile ...
The United Kingdom
Market drivers                                          Cloud services and                    Central and                 ...
Business Opportunities              •   ICT Market value in the UK approx 90b Euro, 22% of the total Western European mark...
At your service             UK and Ireland                   Nordics             Mika Eriksson                    Pierre B...
Marjaana Karjalainenmarjaana.karjalainen@finpro.fi+39 348 222 1847+358 20 469 5786
Thank you!
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Market opportunity news flash western europe

  1. 1. Business Opportunities inWestern EuropeMarjaana KarjalainenNovember 13, 2012
  2. 2. Agenda • Europe might be in crisis, but it is not dead! • Business opportunity snapshots: – France – Spain – Italy – Benelux – Scandinavia – UK – Germany • Finpro team at your service13/11/2012 © Finpro 2
  3. 3. Despite recession, the biggest and wealthiest SWDM marketWE Region: Broadband: Inhabitants : 359,1 million Broadband access (million) : 109 GDP : 10.650 billion EUR % on WE population : 31% (Finland: 195) % on EU5 families : 73% DSL 76,3% Cable 16,4% Fast growth Optic fiber 2,2 Others 5,1%TLC spending (billion EUR): 259 Mobile Internet: Services (EU5) : 212,7 World’s highest penetration rate Systems and infrastructures (EU5) : 46,3 Large investment in LTE infrastructures Over 20 LTE active networks; over 30 trialsIT spending (billion of EUR) : 230,6 Software and services : 154,1 Projects and opportunities Hardware : 76,5 Digital Media Government’s digital agendas Sources: Finpro Elaboration over National statistics 2009-2011; ComScore 2011; Nielsen 2010 Enterprise solutions E-Health
  4. 4. WE towards the mobile economy Age of the first mobile phone Smartphone penetration rata over total population FR DE IT ES UK 12 9 9 11 8 EU5 EU5 Finland under 24 46,9% 38,1% 35,8% Operators tariff policies  Flat-rates are offered by all the MNOs  Smartphone penetration is over 50%  Post-paid and pre-paid has the same QoS in the EU5 (Quality of Services)  UK and Spain have the highest smartphone penetration rates  Data plans for all the o.s.: iPhone, Android,  Italy has the world’s highest Symbian, Windows. penetration rate among under 24 Nokia is still among TOP 3 vendors of Percentage of website traffic smartphones using mobile and tablets  Google’s smartphone platform market share grew up to 41%  Nokia still holds over 1/3 of the market in Italy and Spain EU5 Finland Project and opportunities 7,5% 6,8% Mobile payments Mobile commerce and retailing Traffic generated by mobile devices is BYOD based Enterprise solutions growing faster Social Media based services and content Sources: Finpro Elaboration over National statistics 2009-2011; ComScore 2011; Nielsen 2010
  5. 5. 13/11/2012 © Finpro 5
  6. 6. France
  7. 7. Market drivers E-learning – modernization of educational tools B2B cloud PA solutions Safety & Security Surveillance technology Securisation of transactions Business Mobile payment solutions M-health, Home care & also Machine-to-machine- Consumers to-human (M2M2H) solutions Indoor localization eg navigation and 3D, Serious Games guidance13/11/2012 © Finpro 7
  8. 8. Business Opportunities France is home for major telecom companies, integrators and R&D labs France ranked as the 3rd country in the EU in terms of fixed broadband penetration and second in penetration growth. Imports of ICT continuesTelecommunications Embedded solutions for the industry • Mobile payment in 2012 related B2B Innovative solutions for DemandingNetworkinginfrastructure applications and consumers Aerospace servicesLarge corporations (incl FT, Always connectedmembers of Thales Group, Military E-commerce Working / LeisureTechnicolor and Alcatel) areinvolved in FP7 ICT Defense Tourism, culture E-learning as a tool forprojects in several keyareas like Future Internet Automotive & more efficiencyand Networked electronic Shipbuilding Transportsmedia (NEM) E-health for health care provision any time, anywhere13/11/2012 © Finpro 8
  9. 9. Spain
  10. 10. Market drivers Cloud solutions for corporate, (SMEs) Corporate Business mobility solutions PA Broadband, LTE licenses Consumers Gaming Entertainment (Sports, tourism) Mobile ecosystem13/11/2012 © Finpro 10
  11. 11. Business Opportunities • Europe’s fifth largest ICT market • Very high smart phone penetration compared to other ICT matters • Homeland of TelefonicaMobile Big Data “Telefonica effect” Cloud Computing Gamificationapplications and Challenges of Decision making of Software as a Service Companies areservices storing, managing, one of the largest (SaaS), but also trying to implementOne of the most analyzing, telecom companies in Platforms (PaaS), and improve theirdeveloped mobile modeling and the world takes place Business Processes processes bymarkets has huge visualizing data in Spain. Gateway to (BPaaS), and “gamifying” themdemand for both Latin America virtualization (Server,consumer andenterprise Desktop, Storage)applications andsolutions (ex: NFCsolutions) 13/11/2012 © Finpro 11
  12. 12. Italy
  13. 13. Market drivers Cloud solutions for corporate, SMEs, SoHo Government Digital Agenda Business PA digitalization PA Broadband, LTE licenses Consumers Social Networks and Gaming Mobile ecosystem13/11/2012 © Finpro 13
  14. 14. Business Opportunities • Europe’s fourth largest ICT market • Highest smart phone penetration in the world in the youth segment • More smartphones than PCs Mobile Embedded Green ICT Cloud Computing applications and solutions ICT systems and Software as a Service services Software especially applications to reduce (SaaS), but also One of the most for the machinery, CO2 emissions: green Platforms (PaaS), developed mobile automotive, data centre, smart Business Processes markets has huge aerospace and grids, smart buildings, (BPaaS), and demand for both shipbuilding sustainable mobility virtualization (Server, consumer and industries enterprise Desktop, Storage) applications and solutions13/11/2012 © Finpro 14
  15. 15. The BeneluxThe Netherlands, Belgium, Luxemburg
  16. 16. Market drivers Supply chain Healthcare, / logistics Personal heath & homecare wellbeing solutions Industrial & embedded Sustainability & SustainabilityMobility solutions “green ICT” Open innovation solutions environment“flexible working” solutions Smart environments Personal entertainment B2B cloud solutions (E)government Gaming: Open, international services & “serious” & efficiency business-environment leisure and attitude - “Gateway to Europe” role E-learning & education Social networking Data Centers & connectivity workflow management
  17. 17. Business Opportunities • Open market - open mindset: “European Gateway” and step-stone market • Excellent ICT infrastructure: global top-country in fixed and mobile broadband • Economic development and market dynamics offer wide range of opportunitiesMobility & supply Infrastructure Education, learning, Open innovation Market reforms andchain: entertainment: opportunities: efficiency trend: - Internet hubs, data- Vast ‘European centres, very high - Increase lesson - Open innovation / - Pressure on public Logistics’ industry fixed and mobile efficiency, e- R&D environment in sector: efficiency- in constant need broadband learning, interactive health-, ‘experience’-, and services for ICT innovations connectivity. learning solutions, industrial and energy improvement to drive teacher support, areas. competitiveness tailored education. - Healthcare & homecare reforms- Densely populated Social networking - Serious gaming Green ICT: and aging countries in need market. population: strong for mobility / ‘smart - Market growing - Solutions effectively pressure on working’ solutions exponentially reducing burden on efficiency, and reducing traffic. Cloud environment. growing need for smart solutions. - Solutions B2B – SME’s 13/11/2012 © Finpro 17
  18. 18. ScandinaviaSweden, Norway, Denmark
  19. 19. Market drivers DRIVERS CLUSTERS Public Cloud & security procurement, e.g. solutions, big data health efficiency opportunities Mining Telcos, packaged offerings; Mobile promotion & corporate, SME & transactions: retail, consumer Forestry diminished roaming Energy & fees etc automation Social media; consumer behaviour, integrated IT & services - Considerable R&D, solutions, networks e.g. financial acclaimed science parks. Off shore & E.g. on materials / ESS. energy & shipping Manufacturing Media / / designs entertainment; Media / Infotainment; music & gaming promotion & intelligent Food & visualisations Manufacturing agriculture / designs / Embedded BI, Trading Considerable infrastructure tracking, Health, life investments & subsidies & logistics, billing science & internationally oriented Biotech construction sector13/11/2012 © Finpro 19
  20. 20. Business Opportunities• Highly competitive & comparatively accessible plus secure ecosystems• E.g. telecom liberalised early, demanding consumers, international networks etc.• The 1st step towards further internationalisation ventures for many Finnish SMEs. Mobile Embedded Security Cloud Computing applications and solutions Networks and SaaS, ´big data´ services Machinery & surveillance, ERP challenges, bundled Demand for automotive systems, packaged services like sc e-box, applications and industries, retail, services, hosting & customer behaviour solutions as well as cleantech & energy: corporate networks / patterns etc etc. co-development. tracking, communications. Cross industry Strong media, e.g. management, gaming community. transactions etc. synergies. Norway Extremely strong Sweden Stability & growth, strong Denmark International economy & purchasing currency: communications, economy: Trading, logistics, power: off shore & energy heavy- & process industries, design & off shore + energy, technology, consumer goods services & retail, food and life science.13/11/2012 © Finpro 20
  21. 21. Germany
  22. 22. Market drivers Drivers Key Sectors Drivers Cloud Solutions Consumer Electronics Life Sciences Machinery & IT Security Smart Grids equipment Car industry Retail Energy & environment BYOD (bring your own ITK device) Gaming Social media Mobile Data Services13/11/2012 © Finpro 22
  23. 23. Business opportunities • Fifth largest ICT market in the world • Mobile data services growing rapidly and market set to increase by 13% in 2012 • Highest number of social media users in Europe (29.2m)Lifescience: Energy & Environment Machinery & vehicles Consumer Electronics Fibre networkHealthcare is a huge The Government‘s Opportunities in the Largest EU customer base Due to delays caused byindustry employing 4,8m decision to opt out of machinery and automotive and the growing deregulation issuespersons. Costs saving is nuclear power implies the sectors. The market for digitalization are the Germany is a long waydriving innovation, implementation of M2M communication drivers for growth of this behind other leadingespecially in of e-health renewable energies (e.g. solutions has a large sector. By the end of 2012 counties when it comes toand telemedicine areas Wind), and a growing potential (B2B especially), 25% of all German fibre networks to the demand for new network especially in areas such households will own a home. Currently less thanBYOD technologies: smart as embedded systems, smart TV, and TV web 1% of German broadbandRecent surveys say that grids, smart metering, and also infotainment usage is estimated to Internet users have fasthalf the German mobile services etc. increase rapidly. fibre connections, which iscompanies allow Cloud Computing: increasingly becoming aemployers to bring their Cloud is booming and problem in the Internetown devices. The growing turnover will increase by age.trend has strong 47% in 2012. Enterpriseimplications for areas such investments in SaaS, IaaSas security and MDM and PaaS solutions. Also(mobile device increase demand ofmanagement) solutions for consumer customer base 13/11/2012 © Finpro 23
  24. 24. The United Kingdom
  25. 25. Market drivers Cloud services and Central and outsourcing for Local enterprise Government efficiencies and Digital Media and cost savings Creative Industry Transport, supply chain Logistics, RFID Bundled telecoms: Healthcare broadband, efficiencies and triple play remote care Knowledge services based services and consulting Manufacturing Mobile ecosystem IPR and value chain Consumer experience: Social Media and Retail solutions Gaming Consumer analytics13/11/2012 © Finpro 25
  26. 26. Business Opportunities • ICT Market value in the UK approx 90b Euro, 22% of the total Western European market • Mobile penetration rate 73% • Global hub for digital media • Highly advanced retail industry Digital media Retail Knowledge based Cloud Computing Highly advanced Large and services Rapid migration to creative industry competitive retail UK is a rapidly growing outsourced cloud- (advertising, sector driving environment for KIBS. based support services media). Huge investment for This is a key driver for for IT. Significant driver investment in efficiencies and talent and applications for change within the driving change in competitive that will enhance the enterprise e.g. focus traditional media positioning in order IPR of service and embracing to stand out in the industries such as on core customer- digital such as high street and finance, lifestyle, focused competencies social media and improve customer healthcare and outsource internal the smartphone experience. Key services experience drivers for monitoring customer behavior to incentivize spend13/11/2012 © Finpro 26
  27. 27. At your service UK and Ireland Nordics Mika Eriksson Pierre Brolin Perry Le Dain Rita Smalley Germany Benelux Alun Jones Patrick Wiersma Petra Wullings France Heli Pasanen-Zentz Iberia Italy and Malta Pablo Sanz Marjaana Karjalainen Roberto Bettuzzi13/11/2012 © Finpro 27
  28. 28. Marjaana Karjalainenmarjaana.karjalainen@finpro.fi+39 348 222 1847+358 20 469 5786
  29. 29. Thank you!

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