Guest lecture for Law and Criminology students on developing a professional online presence. A spotlight on the use of LinkedIn as a professional networking tool looks at ten top tips to develop an effective profile.
Developing a professional online presence as a graduate
1. Using Social Networking to
Develop a Professional Online
Presence as a Graduate
Putting LinkedIn
under the spotlight
Sue Beckingham
Sheffield Hallam University
3. Think about the Digital Identity and
Footprints you leave behind
4.
5. Initial Tips
Raise your privacy settings on Facebook
Create secure passwords and lock your phone
Don‟t disclose personal information
Be careful what you share and
who you share it with
6. What do we mean by a
professional online presence?
knowledge
and
understanding
skills and
abilities
values and personal
commitment
8. The key professional networking tool
the corporate office
the water cooler
the staff canteen
the bar
9. LinkedIn Demographics
LinkedIn is in the Top 20 most visited
websites in the world
http://www.alexa.com/topsites/global
Nearly 5.7 billion people searches on
LinkedIn
10. LinkedIn Demographics
277 million members worldwide
students and recent graduates - fastest
growing demographic
13m+ members in the UK
professionals are signing up to LinkedIn at a
rate of approx. 2 new members per second.
Company presence
3m companies have a page
LinkedIn Groups
2.1 million
12. Understanding the value of
30,000,000
are students and
recent graduates
There were 5.7 billion professionally-oriented searches undertaken by
LinkedIn members on the platform in 2012 alone
19. 93% of recruiters are likely to look at
a candidate‟s social profile (Jobvite
2013). Employers may reject those
that come across in a negative light
25. What Employers are saying
"All our applicants
are „Googled‟
during the
screening
process"
"We actively use
the people search
in LinkedIn for
applicants"
"We use LinkedIn to recruit
for internships"
"Applicants have
been rejected
based on
information found
online"
26. Questions to consider
Who will look at your online profile?
What do people want to know about you?
Where will they use this information?
Why is your profile important?
When and how often do you update it?
How will you use your profile to your
advantage?
28. Keywords
Think about the key search words employers
would use if they were:
looking for people with skills in your field
looking for graduates, interns or students for
work placements
30. Building your
profile
#2
Use
keywords
Include in your
headline, curre
nt and past
work
experiences, su
mmary and
specialities
Think about the keywords you would use in a search
and include relevant ones within your profile so that
people searching for your expertise can find you.
38. Building your
profile
#10
Career networking on
Be a Gardener
is an iterative process
Your initial steps will include
seeking career advice and
information helpful for refining your
job search and building a network
39. A minimalistic approach to
you r profile might be fine for
Mark Zuckerberg but potential
employers want to know
about you!
Better to take a leaf out of Reid
Hoffman‟s book
52. The LinkedIn Apply Button
Companies
can add this
to their job
page on the
company
website
Applicants
are asked to
submit a link
to their
LinkedIn
profile
https://developer.linkedin.com/apply
55. We want our students and graduates to
1
• develop confident face to face and
online communication skills
2
• work collaboratively both
“Social Media gives more people a voice and provides a powerful
synchronously and asynchronously
tool for value creation and competitive differentiation”
3
• develop a professional online
presence
4
• use digital tools responsibly and effectively
56. “Social Media gives more
people a voice and
“Social Media gives more people a voice and provides a powerful
tool for value creation and competitive differentiation”
provides a powerful tool for
value creation and
competitive differentiation”
Advanced Human Technologies 2010
57. “Your brand isn‟t what you say, it
is, it‟s what Google says it is…”
It has the power to influence
people to invest (or divest) in you.
(Joel 2009)
58. Don‟t underestimate the
value of YOUR
“Social Media gives more people a voice and provides a powerful
tool for value creation and competitive differentiation”
Professional Online
Presence