A survey on the usage of hand sanitizers among various consumers

1. Consumer Survey on
Hand Sanitizers
BY: Sudhanshu Ranjan
MBA II Semester
Section ‘B’

2. Executive Summary
• This research was undertaken to find out the usage of hand
sanitizers among the consumers.
• For this research, the sample population was from my college.
• The research design followed is exploratory research design.
• For this research data is collected from primary sources i.e., with the
help of questionnaire.
• For this research the scaling technique used in this is ranking of
variables.
• For this research random sampling is used.
• The questionnaire was pre-tested among 8-10 respondents and on
the basis of their responses the questionnaire was altered.

3. Details about the respondents
Male
48%
Female
52%
Respondents
Male
Female
For this survey the sample
size covered was 31.
Apart from 31 respondents
52% were female & 48%
were males.

4. Users of Hand Sanitizers
77%
23%
Hand Sanitizer
User
Non-users
According to the results
there were 77% hand
sanitizer users and 23%
non users of hand
sanitizers.
And out of 77% users,
37.5% were male users &
62.5% were female users.
Similarly out of 23% non-
users, 85.7% were male &
14.3% female.

5. How often they use hand sanitizer
33%
33%
17%
17%
Number of respondents
More than once per day
At least once per day
At least once per week
Less than once per week

6. Brands Preferred
Detol
62%
Lifebuoy
21%
Himalaya
17%
% of Respondents
Detol
Lifebuoy
Himalaya

7. Awareness about the product
63%
4%
4%
21%
8%
% of Respondents
T.V
Newspaper
Magazine
Friends
Others (Chemist,
Hospital, etc.)

8. Preferred properties other than germ-killing
property
54%
17%
29%
% of Respondents
Fragrance
Moisturizing Agent
Convenience &
Attractive Packaging

9. Reasons for not using Hand Sanitizer
57%
15%
14%
14%
% Of Respondents
Don't like to use it
Don't think it is useful
Don't know what it is
used for
Others (Costly)

10. Preference of Non Hand Sanitizer users
43%
57%
% Of Respondents
Soap
Liquid Handwash