New Product launching of hand sanitizer

2. PAK CARE HAND SANITIZER

3. Hand sanitizers were developed for use after washing hands or for
those times when soap and water are not available. They are gels that
contain alcohol in order to kill the germs present on the skin. The
alcohol works immediately and effectively in order to kill bacteria and
most viruses. Alcohol can be very drying to the skin, so most brands of
sanitizers also contain a moisturizer to minimize skin dryness and
irritation.
So because of this Corona Virus I also launching a new product of Pak
Care hand sanitizer. When there is shortage of hand sanitizer so I will
launching a new product in a way of hand sanitizer. Because it very
important for people to wash their hands with hand sanitizer and protect
from germs and viruses.

4. The idea behind the product is that as we know that Corona Virus is
spreading all over the world. Many people are affected and died
because of this dangerous virus. So many people are used different
types of soaps, hand wash and hand sanitizer.
So according to this Corona Virus I introduced a new product of Pak
Care hand sanitizer the reason behind my product is that there is a
shortage of hand sanitizer so that’s why I find a gab and doing research
in the market and launch a new product of Pak Care hand sanitizer. So
people are used Pak Care hand sanitizer and they protect itself from
COVID-19 and other Viruses.

5.  The LOGO represent a brand and their story and
also influencing our buying decisions.
 The first and most important role a logo plays in
your company’s life is identification.
 Pak Care Hand Sanitizer logo also attracted the
people and also slogan of Wash your Hands in logo.

6.  Most important USP of my product that I
offers a reasonable price as compared to
others.
 Also used different types of flavors in Pak
Care Hand Sanitizer.
 Good packaging and designing also influence
the consumers.

8.  Gel
 Foam
 Spray
 Others

9. Household purpose
Workplace
Hospitals
Restaurants
Others

10.  Stores
Departmental Stores
Pharmacy Stores
Others

11. 50 ml Rs. 30
70 ml Rs. 50
140 ml Rs. 100
So according to these cheap
price consumers can easily buy
Pak Care hand sanitizers.

12. Market research consists of systematically gathering data about
people or companies and then analyzing it to better understand what
that group of people needs.
 Introducing a hand sanitizer because of the people need as
spreading of a corona virus.
 Finds a gab of unavailability of hand sanitizer in the market.
 Compares price of Pak Care with other competitors and offers a
cheap price to the consumers.

13. Micro Environment:
 Competitors: The competitors of an organization can have a direct
impact on business strategies . Competitors will try to win market share by
cutting costs, improving efficiency and lowering price.
 Customers: Customers are considered the most important factor in the
microenvironment because of the impact they have on business.
 Suppliers: In the wake of viral outbreaks such as coronavirus, this is
one of several supplies that grow quickly in demand.
 Marketing Intermediaries: Marketing intermediaries, also known as
distribution intermediaries, are firms hired by the product manufacturer to
promote, sell and distribute the products to the final consumer.

14. Macro Environment:
 Political: The government should promote hand sanitizer because of
COVID-19 and protect people from this virus. Also there is a good support
of government in hand sanitizer companies.
 Economic: According to Pak Care product its gain most profit because
there is more used of hand sanitizer by people because of this COVID-19.
 Social: Social point according to my product is that the usage rate is high
of hand sanitizer in society.
 Technological: We used advance system for formation of Pak Care
hand sanitizer ,chemicals and ingredients is pure and testing using
technological system.

16. Strength:
1. Satisfying the needs or demands of consumer.
2. Provide hand sanitizer cheap as compared to our competitors.
3. Good quantity and quality, better types of ingredients and chemicals that are
fight with germs and viruses and protect people.
Weakness:
1. New in the market therefore more big brands of hands sanitizer in the market.
2. Less social awareness in the market.
3. More competition in the market because of COVID-19.

17. Opportunities:
1. Bring varieties and innovation in product.
2. Provide lower prices when there is a shortage of hand sanitizer in
market.
3. Use technological advances.
Threats:
1. Obviously we are starting a new product in the market.
2. Big names of competitors.
3. Price factor because most of the customer creating good image in mind
of high price products.

18.  Product: We launch a product of Pak Care hand sanitizer
that are need of customers because of COVID-19.
 Price: Pak Care hand sanitizers offers a very reasonable
and cheap price as compared to other companies.
 Place: The product is properly distributed and available in a
convenient location at the right time. So according to our
product we are distribute the product on all those areas in
which consumer can easily purchase from the market.
 Promotion: So I will promote our product by using the social media
advertising and also commercial ads so consumer are also come and aware
about Pak Care hand sanitizer.