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Business analytics from basics to value

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Business analytics from basics to value

Business analytics from basics to value

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This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
João Tapadinhas
Research Director
Business Intelligence and Analytics
Business Analytics:
From Basics to Value
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
"Which of the following technology-enabled capabilities will be
an important area of investment to improve your business over
the next five years?"
71%
56%
48%
45%
42%
41%
38%
37%
36%
34%
32%
31%
26%
26%
22%
20%
Business analytics
Enhanced business reporting
Customer experience management (CEM)
E-commerce
Enterprise mobility
Cloud business
Social organization/Mass collaboration
Business process outsourcing
Product cost analytics
Supply chain optimization and traceability
Data science management
M-commerce
Sustainability
Location intelligence
Electronic service enablement
(Dynamic) business process management
N = 152 CEOs/Sr.
Business Executives
CEO Top Technology Investment Areas
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Key Issues
• Quais as oportunidades para melhorar o
desempenho dos negócios?
• Como desenvolver uma estratégia de sucesso
no Business Intelligence e Analytics?
• Como fazer a sua implementação e garantir
impacto real no negócio?
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Reports and Dashboards… a static view of
the business
Source: IBM Cognos, Microstrategy
Decision Support
The Many Dimensions of
Business Analytics are Changing
Internal
External
Real-Time
Batch
Decision Automation
Business Centric
Unstructured
Structured
IT-Centric
Pre-defined,
Tabular,
Desktop
On-Premises
Cloud
Tool
Capabilities
Info Types
(Variety)
OrganizationDeployment
Options
Audience
Latency Decision-making
Responsibilities
Analytic
Capabilities
Exploration,
Visualization,
Mobile
Descriptive, Diagnostic,
Predictive, Prescriptive
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Human Input
Data Decision
Predictive
What will happen?
Diagnostic
Why did it happen?
Descriptive
What happened?
Prescriptive
What should I do?
Analytics
Action
Decision Automation
Decision
Support
The Analytics Continuum
Feedback

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Business analytics from basics to value

  • 1. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. João Tapadinhas Research Director Business Intelligence and Analytics Business Analytics: From Basics to Value
  • 2. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. "Which of the following technology-enabled capabilities will be an important area of investment to improve your business over the next five years?" 71% 56% 48% 45% 42% 41% 38% 37% 36% 34% 32% 31% 26% 26% 22% 20% Business analytics Enhanced business reporting Customer experience management (CEM) E-commerce Enterprise mobility Cloud business Social organization/Mass collaboration Business process outsourcing Product cost analytics Supply chain optimization and traceability Data science management M-commerce Sustainability Location intelligence Electronic service enablement (Dynamic) business process management N = 152 CEOs/Sr. Business Executives CEO Top Technology Investment Areas
  • 3. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Key Issues • Quais as oportunidades para melhorar o desempenho dos negócios? • Como desenvolver uma estratégia de sucesso no Business Intelligence e Analytics? • Como fazer a sua implementação e garantir impacto real no negócio?
  • 4. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Reports and Dashboards… a static view of the business Source: IBM Cognos, Microstrategy
  • 5. Decision Support The Many Dimensions of Business Analytics are Changing Internal External Real-Time Batch Decision Automation Business Centric Unstructured Structured IT-Centric Pre-defined, Tabular, Desktop On-Premises Cloud Tool Capabilities Info Types (Variety) OrganizationDeployment Options Audience Latency Decision-making Responsibilities Analytic Capabilities Exploration, Visualization, Mobile Descriptive, Diagnostic, Predictive, Prescriptive
  • 6. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Human Input Data Decision Predictive What will happen? Diagnostic Why did it happen? Descriptive What happened? Prescriptive What should I do? Analytics Action Decision Automation Decision Support The Analytics Continuum Feedback
  • 7. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity." Opportunity: Data Discovery
  • 8. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Better Idea "I know what I want, but it needs to be different from my competitors." Systems of differentiation Systems of innovation Closing the Process Gap Levels of integration between people, processes, and platforms Analytical agility High Low Systems of record Dynamic/ Ad hoc Configurable/ Autonomous Structured/ Repeatable Reports Dashboards Data Mining Advanced Analytics E=mc2 Data Discovery New Idea "I don't know exactly what I want. I need to experiment." Common Idea "I know what I want and it doesn't have to be unique."
  • 9. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Closing the Information and People Gap Data Discovery Information Analyst Information Consumer Enabled by Users Able to Synthetize Able to Analyze Text Transactional DataSocial IT/OTDocuments Able to Tap Into New Data Sources
  • 10. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. • Visually compelling user experience. • Interactive interface for information exploration. • Easy to use.  The dominant data discovery type in the market. Data Discovery Styles — Established Interactive Visualization Data Discovery IBM
  • 11. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Smart Data Flow SearchInteractive Visualization Data Discovery Styles — The Future Potential Blending of Data Discovery Styles Data Discovery
  • 12. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Evolve IT's Role in BI From Gatekeeper Traffic Controllerto
  • 13. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Systems of innovation Systems of record Systems of differentiation Put in Place a Tiered Promotion Framework, but Don't Inhibit Exploration and Use Levels of integration between people, processes, and platforms Analytical agility High Low Dynamic/ Ad hoc Configurable/ Autonomous Structured/ Repeatable Data Discovery
  • 14. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Opportunity: Big Data
  • 15. The different flavors of information Internal UnstructuredStructured External High Velocity Enterprise "Dark Data" Web logs Email Contracts Reports Social Media Data Facebook, LinkedIn Twitter, Tumblr Communities, Blogs Commercial Data Credit Bureaus Business Information Mobile Payments Market Research Operational Data Transactions Monitoring Sensor Meter’s, RFID, GPS Census Weather Geoinformation Open Data Public Data
  • 16. BIG DATA The different flavors of information Internal UnstructuredStructured External High Velocity Operational Data Transactions Monitoring Sensor Meter’s, RFID, GPS Enterprise "Dark Data" Email Contracts Reports Social Media Data Facebook, LinkedIn Twitter, Tumblr Communities, Blogs Commercial Data Credit Bureaus Business Information Mobile Payments Market Research Census Weather Geoinformation Open Data Public Data VOLUME VARIETY VELOCITY Business as Usual
  • 17. Typical enhancements in Information Management InternalExternal UnstructuredStructured Traditional Enterprise Data Warehouse In-memory databases Complex event processing Columnar DBMSs DBMS advances in loading, indexing and parallelism Data warehouse appliances Grid computing Usage-driven tiered storage Distributed file systems NoSQL databases Search Enterprise content management Map-reduce processing Cloud-based data and processing Open Data Non exhaustive representation. (e.g. Data Warehouse appliances can be used with unstructured information)
  • 18. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity." Opportunity: Cloud
  • 19. Cloud Computing Gartner defines cloud computing as “a style of computing where scalable and elastic IT-related capabilities are provided „as a service‟ to customers using Internet technologies.” Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Traditional on-premises BI deployment Business Solution IT Resource Analytics as a Service (AaaS)
  • 20. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Plenty of Reasons for Cloud Adoption Core Cloud Benefits Expanding Range of Solutions Reduced set of skills required Operational cost and TCO Fast deployment Easier integration with… Cloud On-demand scalability Proven Use Cases Mobile Access Sales and MarketingCustomer Facing BI Big Data Vertical Solutions (Saas) Business-driven deployments Customer Facing BI Analytic Sandboxes Development and Test A Myriad of Data Sources Your Suppliers and Customers A lot of Solutions
  • 21. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Opportunity: Mobile BI
  • 22. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Who Allow deployments to more roles, including non-tech-savvy users. WhereAllow the use of business information on more locations. What Optimize more business processes and in different ways. Business Analytics When Increase the frequency of use of business information. Expand Business Analytics' Boundaries
  • 23. The Vendor Landscape … Complex and Growing … and many others!
  • 24. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Examples of Successful Use Cases Sales Teams Customer-facing BI Healthcare Retail Source: MicroStrategy/Novation
  • 25. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Opportunity: many more capabilities available …
  • 26. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Location Analytics
  • 27. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Predictive Analytics or Minority Report
  • 28. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Real Time
  • 29. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Decision Optimization and Automation…
  • 30. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Smart Machines Are Reporting for Duty in Manufacturing …
  • 31. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. In Transportation and Product Distribution … Kiva robotics deployed at 3PL provider think logistics' warehouse Self-driving cars from Audi and Google Navy drone can land itself
  • 32. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity." Opportunity: BI Organization
  • 33. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Why Have a Center of Competence or Excellence? • Avoid fragmentation and redundancy • Exploit synergies • Drive efficiencies and better funding • Evaluate tools and service providers • Pool resources • Knowledge sharing and user enablement • Drive innovation "We are what we repeatedly do. Excellence, then, is not an act, but a habit." ― Aristotle
  • 34. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. AA/DS = Advanced analytics/data science; LOB = Line of business LOB LOB AA/DSLOB AA/DS IT LOB LOB AA/DSLOB AA/DS ITAA/DS 1. Analytics in the Business Unit LOBLOB LOB ITAA/DS 2. Analytics in the IT Department LOB AA/DS LOB LOB IT 3. Analytics in a Separate Department 4. Analytics in the LOBs and the IT Department ITAA/DS AA/DS LOB AA/DS LOB AA/DS LOB 5. Analytics Experts Scattered Throughout the Enterprise Put the Analytics in the Business to Drive Agility
  • 35. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity." Opportunity: BI Strategy
  • 36. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. It's All About Business Outcomes Engagement Effectiveness New Revenue Risk Management Product Reception? Time to Market? Information Services? Compliance?
  • 37. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Broad view of business needs Finance Procurement Sales Marketing Customer Service Supply Chain Industry-Specific HR Corp Strategy
  • 38. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Maturity: More Mature Levels Require More Complex Solutions and Architectures Level 1 Unaware Level 2 Opportunistic Level 3 Standards Level 4 Enterprise Level 5 Transformative Solution Complexity Levels of Maturity Sponsorship and Governance Information Technology Information Management Organizational Management Strategy Management Portfolio Management
  • 39. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Falando de próximos eventos Gartner US & Brasil
  • 40. Reserve sua Agenda! 5 a 9 de Outubro Orlando - FL www.gartner.com/technology/symposium/orlando/register