Henry Peyret Presentation - Data Governance 2.0. Based on the analysis of Digital Transformation and Values Transformation, Forrester gives its insight and orientations in terms of Data Governance 2.0 and Data Citizenship.

1. ©"2017"FORRESTER."REPRODUCTION"PROHIBITED.

2. ©"2017"FORRESTER."REPRODUCTION"PROHIBITED.
The$Role$of$Data$Governance$for$
Transforming$Organizations
Henry$Peyret,$Principal"Analyst"
November,"2018

3. We#work#with#business#and#
technology#leaders#to#develop#
customer8obsessed#strategies#
that#drive#growth.
3©#2017#FORRESTER.#REPRODUCTION#PROHIBITED.

4. 4©"2017"FORRESTER."REPRODUCTION"PROHIBITED.
Agenda
› Digital Transformation and Values Transformation
› Data Governance 2.0 toward Data Citizenship
› Recommendations

5. 5©"2017"FORRESTER."REPRODUCTION"PROHIBITED.
Agenda
› Digital Transformation and Values Transformation
› Data Governance 2.0 toward Data Citizenship
› Recommendations

6. 6©#2017#Forrester#Research,#Inc.#Reproduction#Prohibited
The$Four$Types$of$Digital$Business$
Transformation
Source:#“Digital$Rewrites$The$Rules$Of”$Forrester$Report

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UX Emotion Values0Based Customers
Building0Societal
Happiness
What
companies
should
provide
Easy and"effective Emotionally engaging J Values"relevant"and"resonant
J Authenticity,"transparency
J Companies addressing local"
crises
J Values"engaging
J Companies addressing global"
crises
J Societal engagement":"
Connecting customers,"
employees and"shareholders
communities around the"same
values
Societal
disruptions
Mobility,"global"
connectivity…
Social"connectivity
(provoking arabian
revolutions for"
example,"or"millenials
reaction to"NRA)
Reactive behavior against
Nationalism,"populism,"
regionalism,"fake"news,"
democratic mass"
manipulations
Universal"knowledge to"the"
masses":"humanity
consciousness,"communities
connexion,"Ecosystems of"
value
Disruptive"
technologies
UX"(HTML5…),"Agile,"
Devops,"« systems of"
insight »"continuous
feedback,"Big"Data,"
business"rules
Beacons,"Customer"
sentiment"analysis
based on"Facebook"
and"Twitter"(SC1),"
body"language
analysis,"digital"
flavour
J Social"Computing 2,0"
(sumofus,"change,"avaaz,"
mesgouts,"goodguide,"
playmob),"
J IoT
J Social"Tokenization
SC2"shows"values"evolution
and"democratize actions"to"
consumers
AI2"produces Universal"
Knowledge out"of"data,"rules
and"values
DG2"balance"majorities vs"
minorities`"Tokenization
ressources
UX"is only
the"beginning
Introduction0to0Values0Transformation0after0Digital0Transformation

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Changing Linear Value.Chain.To.Dynamic
Ecosystem Of.Value
Source:""March"2014,"“The"Digital"Business"Imperative”,"Forrester"report

9. 9©"2017"FORRESTER."REPRODUCTION"PROHIBITED.
Agenda
› Digital Transformation and Values Transformation
› Data Governance 2.0 toward Data Citizenship
› Recommendations

10. 10©"2017"FORRESTER."REPRODUCTION"PROHIBITED.
Data&Management&Continuum
Data
Collection
Data
Aggregation
Data"
Usages
External
Sharing
Data"Management"Continuum
Transaction/process"support Financial"Reporting

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Data%Governance becomes more%dynamic over%the%
Data%Management%Continuum
Data
Collection
Data
Aggregation
Data"
Usage
External
Sharing
Data"Management"Continuum
Data"Governance Focus
Policies and"data"set"preparation feedback,"open"
collaboration"
Feedback"and"continuous adjustment
Metadata,basic lineage,"quality
rules,"security and"compliance"
policies
Business"Glossary,"data"
context,"advanced lineages

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Data&Governance&Tooling&landscape&is&evolving…
DQ Lifecycle SecurityMDM
Metadata"Repository/Data"Catalog/Business"Glossary
Data"Governance"Stewardship"…"and"Discovery
Privacy
Applicabilit
y
Data"
Supply"and"
Demand
Visual"
Analytics

13. Statistical
requireme
nts
Metadata
Applicability =+new+Data+Governance domain To+
govern AI,+ML,+DL
Data1Set
Algorithm
(AI,1ML,1
DL,1
semantic,1
predictive)
Usage1
(s)
Application/transaction
UI/personalization/next best1action
Chatbot
Financial1Reports
Automation/RPA
Self1driving cars
Transportation1automation
Robot
Results
Algorithm
Limitation
sData1Context
Risks
Human death/safety
Environmental impact
Societal impact
Cultural1impact
Business1Impact1(revenue,1benefit,1reputation)• Data1Usage1(process,1
apps)
• Data1collection1
(filtering,1treatments,1
lifecycle operations)
• Data1
aggregation/storage
(access,1systems,1
• Policies (quality,1
uniqueness,…)
• Information1about1
systems generating
data1(sensors/systems
asset1information)
• Business1Context
Business
Limitation
s

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Data&Governance For&Data&Buyers And&Sellers
Data
Collection
Data
Aggregati
on
Data"
Usage
Data"
Commerc
ialization
Supplier"Side
Data"Management"Continuum
Supplier"Data"Governance
Metadata,"Dictionnary,"Encoding,
Data"Context,"frequency refresh,"
Vertical/business"context
Each new"sharing"can require DG"policies changes"and"data"collection"adjustment
Commercial"clauses,"
Confidentiality
Policies Compliance,"
Audit""(GDPR)
Commitment,"feedback,"
Usage,"redistribution"permission"
Feedback":"Filtering,"potential added
value"enhancing data"context
Audit"capabilities
Buyer Data"GovernanceProduc
t
Desc.
_____
_____
_____
_____
_____
_____
_____
Contra
ct
_____
_____
_____
_____
_____
_____
Due"diligence,"alternative"data,
Data"Valuation
Busine
ss"
Model/
price
_____
_____
_____
___
Data"costs
License"Fees per"usageLicense"Fees dependencies
License"fees and"
dependencies
Data
Collection
Data
Aggregati
on
Data"
Usage
Data"
Commerc
ialization
Buyer"Side
Data"Management"Continuum

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DG 1.0'objectives DG'2.0'Objectives
Quality 100% “Good"enough”"depending"on"usage
Uniqueness Unicity Multi"viewpoint
Lifecycle"(compliance) Storage and"availability"at"
best"cost
From"real"time"to"historical"at"“no"cost”
Security Classification Zero"trust
Metadata Predefined
Access"and storage
Defined"at"moment"of"usage
Build"automation,"management"and"
context
Privacy Like"security Offer transparency"to"“customers”
Graphical"
representation
ZZZZZZZZ Learning"interpretation of"large"volume,"3D"
“navigation”
Algorithms ZZZZZZZZ Applicability
Commercialization ZZZZZZZZ Help"describe"products"and"establish"
contract
The'Changing'Objectives'for'DG2

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Data&Governance 2,0&in&Summary
› For everyone (citizenship)
› In Ecosystem
› With new domains : Privacy, Applicability, for data buyers
and sellers, visual analytics
› With evolving objectives
› Business AND customers oriented, rather than compliance
enforcement only

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Agenda
› Data Governance 2.0 toward Data Citizenship
› Main Criteria for Choosing DG
› Recommendations

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Recommandations/Best0practices
› Do not waste your time (money, energy) with a DG maturity
assessment
› Establish a data governance strategy/program to progress
step by step
› Show the value with a Data Governance serving Business AND
Customers

19. FORRESTER.COM
Thank&you
©&2017&FORRESTER.&REPRODUCTION&PROHIBITED.
Henry/Peyret
+33&684829551
hpeyret@forrester.com