Major project report on Tata Motors and its marketing strategies
Assignment6.docx
1. Assignment6
ConformityConformity and obedience are forms of social influence, one of the subfields
within social psychology. Conformity research addresses the influence the group majority
has on individual and group behavior. Sherif and Asch conducted seminal studies on
conformity. These researchers and others provide a clear picture of the influence of a group
majority on the individual and factors that influence conformity. Research also provides
insights into how a minority can influence a group (Fiske, 2014).For this Discussion, review
this week’s media program, Week 6: The Virtual Office. Consider how conformity occurred
in the virtual office and describe the conditions that led to conformity.With these thoughts
in mind:Post by Day 3 a brief description of two conditions in the media that led to
conformity and explain why. Using the current literature, explain one way to alter the
conditions in the scenario to prevent conformity. Finally, provide an example where
conformity might be good and explain why.Be sure to support your postings and responses
with specific references to the Learning Resources.Read a selection of your colleagues’
postings.Respond by Day 5 to your colleagues’ postings in one or more of the following
ways:Ask a probing question.Share an insight from having read your colleague’s
posting.Offer and support an opinion.Validate an idea with your own experience.Make a
suggestion.Expand on your colleague’s posting.Return to this Discussion in a few days to
read the responses to your initial posting. Note what you have learned and/or any insights
you have gained as a result of the comments your colleagues made.Click on the Reply button
below to reveal the textbox for entering your message. Then click on the Submit button to
post your message.References:Asch, S. E. (1951). Effects of group pressure upon the
modification and distortion of judgment. In H. Guetzkow (Ed.), Groups, leadership and men.
Pittsburgh, PA: Carnegie Press.Fiske, S. T. (2014). Social beings: Core motives in social
psychology (3rd ed.). Hoboken, NJ: Wiley.Sherif, M., & Sherif, C. W. (1953). Groups in
harmony and tension. New York, NY: Harper & Row.