Learn how to balance emerging social networks and channels with your clients’ existing marketing mix to effectively generate more leads and increase response rates. Jeffrey Stewart, CTO of Trekk Cross-Media, sheds light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors at lightning speed. He will offer guidance on how to merge offline and online marketing elements together in order to gain the most momentum and traction in the marketplace.

1. A Social Media Evolution
What’s Next?
Jeffrey Stewart. CTO Trekk Cross-Media

2. Where Have We Been?
Where Are We Now?
Where are we Going ?

3. The Mass Media
Bubble

4. Rise of Digital Media

5. Waaayyy Back In

6. Presidential Campaign Trends
“Thomas Jefferson used newspapers to win the presidency, F.D.R.
used radio to change the way he governed, J.F.K. was the first
president to understand television, and Howard Dean saw the
value of the Web for raising money. But Senator Barack Obama
understood that you could use the Web to lower the cost
of building a political brand, create a sense of
f
connection and engagement, and dispense with the
command and control method of governing to allow people
to self-organize to do the work.”
- The New York Times

9. Obama Email Updates
• Email Alerts
• News Releases
• Event Reminders
• Solicitations
• Email Newsletters
• 13M+ Addresses
• 1B+ Messages

20. Cause or Effect?
The Obama campaign had
Unprecedented
Social Media usage
Could popular culture be too far
p p
behind?
How many heard mention of
Twitter
This time last year?

21. Tonight Show with Conan O’Brien

22. Late Night with
Jimmy Fallon
The Bryan
Brinkman
Experiment
@bryanbrinkman

23. “ Twitter is a passing fad that is
sweeping the nation ”
Jon Stewart, 2009

24. Where Are We Now?

25. Whitehouse Open
for Questions?

26. Helen Thomas:
Obama
“controlling the
press”
Protector of the Public ?
Or protector of the Status Quo ?

27. The Change Constant

28. Biz Stone on where change originates

29. But Many Do Get It

30. It’s about Reputation and Influence

31. What are they Doing ?
• Status
• Blogs
• Wiki’s A meme (pronounced /ˈmiːm/,
• Discussions rhyming with "cream"[1]) is a
cream ),
postulated unit or element of
• Reviews cultural ideas, symbols or
practices, and is transmitted from
one mind to another through
speech, gestures, rituals, or other
imitable phenomena.

32. Bookmark Sharing

33. Looking For Something

34. Social network and blogging sites are
now the fourth most popular activity
on the Internet

35. Your Social Graph

36. How many
degrees
away are
you from
Kevin
Bacon?

37. Ads can become Socially Aware …Bad?

38. Where are we Going ?
g

39. Is your next laptop in the Clouds?

40. Or via wireless
and mobile

41. Will we use Real-Time Search?

42. Redfines Email,
Messaging, Collaboration?

43. Can it search the Semantic Web?

44. “We turn the world of blogs into math”
"Doritos munchers, bikers
for Obama, MINI Coooper
enthusiasts. Once [J.D.
Power] has sorted bloggers
into tribes, it can start
digging for correlations
between tribes and
products."
Stephen Baker
The Numerati
Can it tell you how people Feel ?

45. Integrate Integrate Integrate

48. Skittles.com

50. You can plug into the
Pulse
of the Web

51. Social graphs
can be used
to build
Circles
of Trust and Influence

52. Seed the Clouds
With web-to-everywhere
•Search Engines
Meta-Data
Keywords
•Social Search
Bookmarks
Refer a Friend
•Semantic Search
Structures
Microfomats

53. Sustain Your Buzz
Via Streams / Memes/ Waves
→ Initiate Conversations
→ Cultivate Recommendations
→ Establish Reputation
→ Influence Perceptions
→ Trust Though Authenticity

54. Create
message
Roadmaps
to strategically
engage

55. Define and Track
Touchpoints
for measuring ROI

56. Integrate
Campaign
Tactics
with
‘Traditional’
Cross
Media

67. In the future, Marketing Communications will be
integrated with ALL Media to influence behavior
The time is now to start adopting
Influence Marketing

68. Jeffrey
Stewart
Partner, CTO
Phone: 815.262.7252
Fax: 815.962.2189
stew@trekk.com
www.Trekk.com
Twitter.com/JeffreyAStewart
Facebook.com/JAStewart
LinkedIn.com/in/jeffreyastewart