Final media evaluation


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Final media evaluation

  1. 1. MediaEvaluationBy Tahmina Miah
  2. 2. Q1. In what ways does your media products use, develop or challenge forms and conventions of real music magazines? Similarities My Magazine VIBE Magazine • Masthead – both masthead • Skyline - both feature 1 or are bold and edgy , BASS: more artist at the top of has a bright pink font, the the masthead, BASS: has a stereotypical pink draws simple skyline featuring most women rather then two artists (DRAKE AND LIL men. The style is quite WAYNE) the reason I did rough and edgy, the reason this is so that the reader I did this is because it is not can read it quickly. as typical for an rnb magazine. • Main image - both are very similar. BASS: the • Straplines – both have a pose of the model is quite similar layout of straplines, sexy, the reason I did this BASS: the straplines give you was because most rnb an insight of whats featured magazines have a in the magazine, this gives a stereotypical view on glance towards the readers women; they have to be which will make them eager pose sexy and have reveal to buy it. clothes. I portrayed this in • They have been layout on my magazine mainly • Exclusivity – the word both sides, so it looks even. because readers will• Barcode – both barcodes ‘EXCLUSIVE’ is linked with • The straplines feature artists , notice the genre of the are place at the bottom the interview, as it will grab quotes, interviews etc Most magazine just by looking left corner, BASS: the the typical 16 – 24yr old, the magazines do this to show at the main image. barcode is vertical and also reason it will attract them is what they offer inside the • The image is in centre of has the issue number and because they will want to be magazine. the page , usually the price. first to reader and find out main artist is there as the what’s so exclusive in the magazine is mostly about music industry. them.
  3. 3. Q1. In what ways does your media products use, develop or challenge forms and conventions of real music magazines? Differences • Masthead – VIBE has a • Skyline - VIBE has a different font style to BASS slightly small sized skyline as it is not rough and edgy, with quite a bit of writing, the reason I think they did its a bit more descriptive this was because they then BASS. wanted it to look professional. They colour • Main image - VIBE’s main also is different as they image is Janet Jackson have gone for a subtle (artist/celebrity) Her pose peachy/coral colour. is more sexy then BASS, her hands on her jeans • Straplines - VIBE, the adds sex appeal , as it straplines are more to the attracts readers mainly left side they are all men. squashed together unlike • Unlike BASS, VIBE has a BASS. The font is slight prop: Digital camera, bigger to attract readers. which makes the • Its features artist and magazine cover look more celebrities however it does interesting. not have quotes unlike • Also her facial expression BASS, which does give the is more energetic, which • Barcode – VIBE, it is in the reader much to look at. is like most Hip Hop music same position as BASS, magazine as they tend to however it is horizontal have serious expressions. which make its look more professional as most magazines do this.
  4. 4. Q1. In what ways does your media products use, develop or challenge forms and conventions of real music magazinesOverall layout – like most Main image – my main imagemagazine I decided to have Contents page is on the right hand side of mycolumns as most readers are contents page as it is typicaluse to these layouts. I have in most music magazines. Iquite a bit of writing however used the same model in theit doesnt not show everything front cover as the magazine isin magazine. They are under mainly focused on hersubheadings such as Features, (interview on her). In thenews, competitions etc. The front cover she looks a bitreason I have done this is so serious so I thought in thethat it is more clear for the contents page she should lookreader to navigate and also a bit more feminine and sexy,most music magazine have the reason I did this because Ithis. I have decided to stay didn’t want the model towith the same colours as the have the same looks, I wantedfront cover as I did not want it different facial expressions forto look like it was from a each page she is in. Extras – unlike most musicdifferent although most music magazine I have decided to put amagazine tend to change their Font – the contents page font is music chart on the top left side tocolour scheme. I have used similar to the font of the front show that it is a music magazinethe same font style for the cover. Its is also similar to the and also to attract readers bycontents page in the sub font used in the VIBE contents showing that the magazine itselfheadings so that it stands out. page. Also I feel that the font is is up to date with new music and simple, bold and gives off a cool who’s hot and who’s not in terms trendy look. of artists and tracks.
  5. 5. Q1. In what ways does your media products use, develop or challenge forms and conventions of real music magazines I think my double spread is similar to flavour magazine. The The double spread is not an article but amain image is on the left side and is quite big. The way the interview on the artist. The questions aremodel is standing shows that she is relax , which gets the highlighted in pink and the answers are inreader in to the mood, for sitting down and take their time in black to make it clear to the reader it is anreader this interview. Again I have stuck to the same colour interview. The questions are based on thescheme, although most music magazines do not do this, I front cover main strap line and also music.wanted to be different and try something else. The size of the answer is not all the same they are different sizes depending on how inI have added a quote near the main image, to get the reader a detailed the question is. It is not a longbit more interested. Also like most magazines I have a page interview, as there are 10 questions, thenumber and also the name of the magazine and its website. reason I did this is so that the reader does not get bored and skip the page as it is the main bit of the overall magazine.
  6. 6. Q2. How does your media product represent particular social groups?Firstly the style of the model on the cover page instantly wouldmake the reader relate to the magazine as they could recognise theirown style and be interested in the magazine, using this would makethe magazine sell more to the specific target audience.The colours scheme used on the front cover; pink and grey are usedas they contrast each other well and they stand out enough on awhite background, much like the target audience for my magazine asthey are the type of people who like to stand out and be ‘different’by the choice of clothes that they wear or by the music they listento. Also from my research I found that not many magazines usedbold unusual colours such as pink as a main colour for their colourscheme, this made me want to use it to give my magazine furtheridentity.The font style on the masthead, relates to particular social groupsas it is edgy and creative and also suits the genre of the magazineand the music they listen to.The straplines represent particular social groups as it is mostly about young, famous and knownartist/celebrities such as ‘ Rihanna, Chris Brown ‘ etc. This will attract social groups as thefeatured artists are those they are interested in and also like their music.
  7. 7. Q3. What kind of media institution might distribute your media product and why?• This is because it is UK’s leading consumer magazine and digital publishers with a massive portfolio selling over 350 million copies each year and also produce over 60 iconic media brands• They publish popular magazines such as ‘NME’ and ‘Uncut’ across the UK.• They don’t publish any Hip-Hop magazines and by distribute my magazine they will have an increase of sales as it will attract a broader audience . Also my magazine will not have to compete with other magazines with the same genre in this media institution as there is none.• Furthermore IPC media have partnerships with big branded supermarkets , so this will widen my target audience as it will be easy to find unlike some music magazines as they sell in specific places
  8. 8. Q3. What kind of media institution might distribute your media product and why? • Bauer Media reaches over nineteen million UK adults across multiple media channels. • They produce a wide range of media that targets both genders and different age categories, and as my target audience is both males and females aged 16-24 they have successfully publish magazines such as ‘Q’ and ‘KERRANG’. • So by adding a different type of genre; Hip-Hop it will increase the amount of people readings Bauer’s product as it is worldwide – 38 million copies a week in 15 countries. • Bauer Media also has Bauer Radio which contains Heat Radio, Smash Hits etc. Therefore by having a Hip Hop magazine it might encourage them to have a Radio based on the magazine, which will help promote the magazine.
  9. 9. Q4. Who would be the audience for your media product?The audience for my media music magazine are ‘ typical 16 – 24yr olds’.It is for both male and female although it is quite feminine with use of the colour pink.So readers might suggest it is a women music magazine rather then both gender.The reason I chose this age range is because:•They are more, likely to listen to music and keep update with ‘whats new in the music industry’.•In addition, they are rather ‘heavy spenders’ e.g. They tend to have the latest gadgets such asiphones and blackberries, are interested in going to concerts and are fashionable.•They use social network sites such as twitter, facebook etc.•They are interactive and use their spare time surfing the web, and are normally involved withmusic in any type of shape or form whether it is listening to music, dancing to hip hop music orsinging to it.My target audience is on the ‘aspirers’ category , this is mainly people who desire statusand success. These people also aspire to be wealthy and influential due to thestereotypical view on a hip hop artist’s lifestyle. A target audience that cannot be interested in my magazine are ‘reformers’ as they arepeople who less selfishly motivated and care less about status, as they are more on thecaring professions.
  10. 10. Q5. How did you attract / address your audience?•My magazine is quite similar to the typical hip/hopmagazine.•The house styles colour Pink and grey is unusualfor the genre I am going for however it will attractthe colour because it is unique.•A plug that shows a list of artist in that genre willdraw the audience and also they will known its is ahip hop magazine.•The masthead is quite edgy which goes well withthe overall theme and genre.•The white background suggests maturity and class•Simplistic and formal language.•The bold font style and size will get the readersattention. The reader will not have to squint as it isnoticeable.•The model looks friendly and welcoming, whichwill intrigue the audience.
  11. 11. Q6. What have you learnt about technologies from the process of constructing this product?Throughout the process of making my music magazine I have learnt and developedmany new skills due to programs and websites such as :Adobe Photoshop Cs3 helped make my magazine as professional as possible.Adobe Photoshop Cs3 helped me enhance , alter and remove background andfilter my images to make them look as eye – catching and amazing, also I couldconvert my images to make them to the best quality without ruining theoriginal quality of the image. Tools like the quick selection tool really helped becut unwanted bits which was really useful.Furthermore, I also have learnt how toupload documents (research) onto Blogger,which was very useful as I was able to keeptrack of what I have done.
  12. 12. Q7. What do you feel you have learnt in the progression from your preliminary task to the full product? Looking back at my preliminary task I feel I that this experience was a work in process, from which I have learnt many new skills and developed my understanding and my current knowledge about the production of music magazines and the everything behind it all , for e.g. how to attract a specific audience and the depth of research and planning I had to do , in order to make my music magazine successful. In addition, I also learnt how to make it look professional rather than amateur looking.
  13. 13. AUDIENCE FEEDBACKWould you buy it? What needs to be improved ? YES Picture NO Colour Scheme Layout Masthead Straplines NothingWhat attracts you to buy the Does it suit the genre? magazine? Picture YES Colour Scheme NO Strapline Nothing
  14. 14. Overall Audience Feedback Positive Negative• The layout of the Contents Page • The colour scheme• The straplines; interesting • Quite girly• The masthead style • The interview (too much information)• The Model • Lack of more colours• Genre (Hip Hop) • Looks too neat almost like a book• Nice and Simple • Name of the magazine• Easy to read • Not unique• The variety on the Contents • Typical genre page