How Italy can exploit some technology trends. SME

1. Some Thoughts on Technology
Trends and Italian market
Stefano Mizio
INTOO workshop
December 15 2011
TM
www.lifebettercompany.com

2. Middle Earth
is still a good place for Italy?
We don't have cost
advantage...cheaper inputs,
efficient processes, favorable
location
Not the right place to
innovate, no skilled
workforce (level of population
with tertiary education,
participation in life long term
education...)
TM
www.lifebettercompany.com

3. New IT revolution
Wireless
connections
Smartphone
growth
Social Media
Cloud
Computing
TM
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4. Cloud Computing
Aka...improving performance, scalability and reliability of
Internet based resources.
Companies can quickly grow
their business without
investing in significant
physical assets
Cloud Computing removes operational and structural barriers
allowing companies to focus on business innovation rather than
their infrastructure
TM
www.lifebettercompany.com

5. Cloud Computing
consumer examples
TM
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6. Cloud Computing
Aka...it's now easy to build lots of new applications, new
products for innovative companies
The cloud saves your money
You can add more capacity
in an instant and scale
instantly to meet demand.
Cloud computing makes
innovation easy
Small and Medium Enteprise are going to exploit this revolution...
Italy: 3,7milions SME vs 2900 big companies
TM
www.lifebettercompany.com

7. Cloud Computing
What about Italy!
Rielaborazione ResPubblica
How Cloud Computing can
affect our economy
SME means you have to pay
attention to fixed cost
Variable costs vs fixed costs
Opex vs Capex
Does the IT staff need to
anticipate the change and
build up the required skills
and practices?
TM
www.lifebettercompany.com

8. The Revolution is mobile
The Economist Oct 8th 2011
TM
www.lifebettercompany.com

9. Mobile Applications
there's an app for that!
When I need a specific piece
of functionality, I’d rather tap
on a dedicated app instead
of spending time browsing
the web to meet my needs
They are elegant solutions to
well defined problems
TM
www.lifebettercompany.com

10. Mobile Applications
implication to your business
There are activities that are
ripe for transition to
smartphones. It's just a
matter of experience ( make
better apps, more secure!)
Location Based services,
Mobile Payments, Social
Networks
The extension of mobile
solutions to sensors and
actuators ...Internet of Things
TM
www.lifebettercompany.com

11. Mobile Applications
Internet of Things
A huge opportunity
We (Italians) can design
the next things!
Technology+Design
TM
www.lifebettercompany.com

12. Tough time
in Italy
TM
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13. And so?
We live in tough times!
Strong competition....
Cost cutting process..
Economic downturn...
TM
www.lifebettercompany.com

14. Your Radar
Company radar.
Technology scouting,
open innovation,...
Your own radar: new
competencies/new
trends
TM
www.lifebettercompany.com

15. ...
“Today for the first time
it's easy to become an
entrepreneur. It can
happen everywhere,
anyplace.
You can access the best
innovation
infrastructures”
Jeff Weiner, Ceo Linkedin
TM
www.lifebettercompany.com

16. Thank You
S.MIZIO@LIFEBETTERCOMPANY.COM
Twitter:SMIZIO - Linkedin: http://it.linkedin.com/pub/stefano-mizio/7/205/518
TM
www.lifebettercompany.com