SlideShare a Scribd company logo
1 of 13
The New Approach
to SEO – How SEO
has changed
www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
1

Target a wider range of
keywords that are likely to
convert. Focus on intent and
data from PPC conservation.

www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
2
User Experience is #1 Priority –
Avoid poor site engagement
increase average time on site,
pages per visit and reduce
bounce rates. Title tag must still be
optimized!
www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
3

Use responsive design in
mobile websites and check
out page load time for normal
desktop websites as page load
time is essential factor for SEO.
www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
4
Write good and quality content for
your visitors. Keep posting fresh
contents as Google loves frequent
updated contents. Keep in mind
to write for visitors and not for
Google.
www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
5

Keyword Density not overly
Important –Refrain from being
repeated with keywords as it
can be flagged as content
spam
www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
6
Content is Diverse – Content is
multi-faceted. A lot of thought is
out into
videos, Infographics, Internet
memes, Documents (White
papers), Podcasts, Presentations
(Slidshare).
www.kinsh.in www.kinshtech.com www.seoindianexperts.com
7
Generate highly creative Sharable
Content – Focus on highly
professional and creative content.
Promote your content through
social media and target quality
sites rather than quantity.
www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
8
Build a Long Lasting Brand – Focus only
on building traction to the core domain
of your brand. Search engines are
looking at social signals to determine
brand domains like facebook, Twitter,
Google and most favorite Linkedin.

www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
9
High Quality Guest Blogging –
High quality guest blogging
along with social signals from a
dedicated and active audience
count as legitimate links.
www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
10
Manual Quality Checked Submissions
–Manual submission to carefully
selected industry and local directories.
Best results from uniquely written
descriptions tailored to the audience
of each directories.

www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
11
Social Traction correlates with links –
Twitter, Pinterest, Google, Facebook,
Linkedin are the most important Social
Media platforms to SEO. Social Media
is the core content promotional
channel.
www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com
Mob:- 0091 990 415 3672
Skype:- kinshtech
Gtalk:- kinshtech
www.kinsh.in   www.kinshtech.com   www.seoindianexperts.com

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How seo has_changed

  • 1. The New Approach to SEO – How SEO has changed www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 2. 1 Target a wider range of keywords that are likely to convert. Focus on intent and data from PPC conservation. www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 3. 2 User Experience is #1 Priority – Avoid poor site engagement increase average time on site, pages per visit and reduce bounce rates. Title tag must still be optimized! www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 4. 3 Use responsive design in mobile websites and check out page load time for normal desktop websites as page load time is essential factor for SEO. www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 5. 4 Write good and quality content for your visitors. Keep posting fresh contents as Google loves frequent updated contents. Keep in mind to write for visitors and not for Google. www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 6. 5 Keyword Density not overly Important –Refrain from being repeated with keywords as it can be flagged as content spam www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 7. 6 Content is Diverse – Content is multi-faceted. A lot of thought is out into videos, Infographics, Internet memes, Documents (White papers), Podcasts, Presentations (Slidshare). www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 8. 7 Generate highly creative Sharable Content – Focus on highly professional and creative content. Promote your content through social media and target quality sites rather than quantity. www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 9. 8 Build a Long Lasting Brand – Focus only on building traction to the core domain of your brand. Search engines are looking at social signals to determine brand domains like facebook, Twitter, Google and most favorite Linkedin. www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 10. 9 High Quality Guest Blogging – High quality guest blogging along with social signals from a dedicated and active audience count as legitimate links. www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 11. 10 Manual Quality Checked Submissions –Manual submission to carefully selected industry and local directories. Best results from uniquely written descriptions tailored to the audience of each directories. www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 12. 11 Social Traction correlates with links – Twitter, Pinterest, Google, Facebook, Linkedin are the most important Social Media platforms to SEO. Social Media is the core content promotional channel. www.kinsh.in www.kinshtech.com www.seoindianexperts.com
  • 13. Mob:- 0091 990 415 3672 Skype:- kinshtech Gtalk:- kinshtech www.kinsh.in www.kinshtech.com www.seoindianexperts.com