1. The New Approach
to SEO – How SEO
has changed
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2. 1
Target a wider range of
keywords that are likely to
convert. Focus on intent and
data from PPC conservation.
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3. 2
User Experience is #1 Priority –
Avoid poor site engagement
increase average time on site,
pages per visit and reduce
bounce rates. Title tag must still be
optimized!
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4. 3
Use responsive design in
mobile websites and check
out page load time for normal
desktop websites as page load
time is essential factor for SEO.
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5. 4
Write good and quality content for
your visitors. Keep posting fresh
contents as Google loves frequent
updated contents. Keep in mind
to write for visitors and not for
Google.
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6. 5
Keyword Density not overly
Important –Refrain from being
repeated with keywords as it
can be flagged as content
spam
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7. 6
Content is Diverse – Content is
multi-faceted. A lot of thought is
out into
videos, Infographics, Internet
memes, Documents (White
papers), Podcasts, Presentations
(Slidshare).
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8. 7
Generate highly creative Sharable
Content – Focus on highly
professional and creative content.
Promote your content through
social media and target quality
sites rather than quantity.
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9. 8
Build a Long Lasting Brand – Focus only
on building traction to the core domain
of your brand. Search engines are
looking at social signals to determine
brand domains like facebook, Twitter,
Google and most favorite Linkedin.
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10. 9
High Quality Guest Blogging –
High quality guest blogging
along with social signals from a
dedicated and active audience
count as legitimate links.
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11. 10
Manual Quality Checked Submissions
–Manual submission to carefully
selected industry and local directories.
Best results from uniquely written
descriptions tailored to the audience
of each directories.
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12. 11
Social Traction correlates with links –
Twitter, Pinterest, Google, Facebook,
Linkedin are the most important Social
Media platforms to SEO. Social Media
is the core content promotional
channel.
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