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Effective Meta Tag Optimisation For Seo Myths, Facts And Strategies

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Effective Meta Tag Optimisation For Seo Myths, Facts And Strategies

  1. 1. WebMarketingExperts<br />
  2. 2. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br />
  3. 3. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br />While some SEO guides put meta tag optimisation up on a big pedestal (complete with crown and sceptre), others ignore it totally! <br />
  4. 4. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br />The value of meta-tags today?<br /> Are good meta-tags a silver SEO bullet that will leave your competitors for dead in the rankings? Not quite … but they shouldn’t be ignored, either. <br />
  5. 5. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br />Should I bother with meta-tagging?<br />So, if meta-tags are no longer a ticket to the SEO big time, should you even bother with them? Most certainly. <br />
  6. 6. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br />SEO activities for some time to come:<br />If you choose not to pay SEO attention to your meta-tags, then you'll be that much further behind your competitors in the rankings who have done so.<br />
  7. 7. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br />Because Google is still paying attention to your title tags, even if they aren't as heavily weighted as they once were!<br />
  8. 8. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br />Because your title tag appears at the top of the browser window, and a small but significant proportion of people look at this.<br />
  9. 9. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br />How to write meta-tags<br />For some people, writing SEO-friendly tags comes naturally.<br />How to write meta-tags<br />For some people, writing SEO-friendly tags comes naturally. <br />
  10. 10. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br />Title tags:<br />Should be a maximum of 65 characters<br />Should include a one-word version of your business name at the beginning<br />Should be specific to the page, not the entire site<br />Should include intent-specific words if they are relevant to the page - for example 'Buy', 'How to', 'Pricing'', 'Download', etc. <br />Should be repeated in the header of the page to assure people they've come to the right place! <br /> <br />
  11. 11. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies<br /> <br />Description tags<br />Should be up to 160 characters<br />Should include a keyword or phrase - mostly for viewers benefit, though<br />Should be page-specific, not site specific<br />Should have the 'meat' of the description up front, rather than fluff or emotive words<br />Description tags<br /><ul><li>Should be up to 160 characters
  12. 12. Should include a keyword or phrase - mostly for viewers benefit, though
  13. 13. Should be page-specific, not site specific
  14. 14. Should have the 'meat' of the description up front, rather than fluff or emotive words</li>

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