Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz

1. How to Create Compelling
Cornerstone-Content to
Drive More Traffic to your
Website?
A TECHMAGNATE BLOG POST
BY NEHA BAWA, HEAD SOCIAL MEDIA AND CONTENT, TECHMAGNATE

2. Do you know what makes a first time
visitor stay hooked on to your website?

3. Especially when you know that it’s important for
them to stay on your website in order to know how
you can meet their needs and help them.

4. Image Courtesy: Google Images
Imagine you’re assisting your prospect over the phone,
you will explain everything in the most compelling
fashion. Google expects the same thing from your
cornerstone content page.

5. American Express and content
marketing
American Express is often cited as a good example of successful
content marketing. Their online OPEN Forum has millions of
visitors. They offer expert advice to small business owners through
this Forum so that they can run their businesses smoothly.

6. It should include everything a visitor might need to know.
You can also use hyperlinks to link to the internal
resources and the valuable flagship content on your
website, wherever necessary.
The
homepage of
American
Express dot
com is a good
example of
helpful
cornerstone
content.

7. Creating flagship content is extremely important for
Google rankings. Your flagship content should include
FAQs, tutorials, beginner’s guides and all the basic things
your business is woven around.

8. It should act as a relevant, useful and compelling
cornerstone for all the content to be added to your
website.
Image Courtesy: Ken Keis‘ LinkedIn blog

9. Furthermore, it should answer all the basic questions of
your visitors including what your business is all about
and how you can help them.

10. What is Cornerstone Content?
Let’s explain it with the help of the home page
content of TheCreativePenn dot com.

11. The home page of TheCreativePenn is self-explanatory as it lets
the visitor instantly know what the website is all about.
TheCreativePenn helps writers write, publish and market their
books.

12. The Key Takeaway
While creating cornerstone content you should assume that the
visitors are mostly stupid and therefore your website should have
the required clarity, so that they can easily understand what
your business is all about.

13. Otherwise, all the dollars that you spend on advertising will
go down the drain.
Image Courtesy: http://tomdrexlerplumbing.com/

14. Features of cornerstone content
Cornerstone
Content
Includes your offerings to the
readers
Is the content
that defines
you
Offers rich resources to your audience
to use without any restrictions
Highlights your
core strengths

15. The CreativePenn’s homepage does just that! Not only it
includes the website’s offerings to the readers, the
cornerstone page also offers rich resources such as an
option to download a free ebook and links to lots of useful
content.

16. Why Should I Use Cornerstone Content?
Boosts site traffic
Increases the
number of your
subscribers
Strengthens
your SEO efforts
Smoothens and
enhances site
navigation
efforts
Establishes the
ownership of
your corner in
your industry
Cornerstone content is useful because it…

17. So, the cornerstone content not only boosts traffic, it also helps
in SEO campaigns, improves site navigation and establishes the
ownership in your niche.

18. How to Create Cornerstone Content?
Write a variety of content that circles around your
core strengths.
Develop a flagship page
Highlight case
studies
Feature
tutorials
Highlight your
blog posts
Highlight risk
factors

19. So, a cornerstone content page should contain links to blogposts,
tutorials, training videos, educational ebooks, FAQs, infographics
and newsletters etc. to help the visitor get their answers easily and
instantly.

20. What to Include in Your Cornerstone
Content?
BlogpostsOpt-ins such
as Newsletters
Giveawaysebooks
Infographics
Pertinent
multimedia
content

21. All these things will keep a visitor hooked and more likely to do
business with you.

22. Another Example of Excellent
Cornerstone Content Page
It’s a good
example of
cornerstone
content in terms
of need creation,
visuals, and user-
experience.
Copyblogger.com’s
Content Marketing
Page

23. Why We Chose Copyblogger.Com’s
Cornerstone Content Page?
First of all, it establishes a need for content marketing.

24. Why We Chose Copyblogger.Com’s
Cornerstone Content Page?
Secondly, the page offers great visuals coupled with
valuable information and an easy way for people to
access it.

25. Why We Chose Copyblogger.Com’s
Cornerstone Content Page?
It offers the interested target audience a way to get
started with the entire process.

26. It’s full of resources such as informative ebooks and
content marketing advice, which keeps a visitor
hooked for a long time.

27. The Golden Rules to Create
Cornerstone Content for your business
Create useful content for your audience
that can solve their problems, answer
their queries and help them achieve their
targets and last but not the least make
navigation easier for them.

28. Visit TechMagnate.com’s blog and subscribe to our
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