Step 3: How To Write Your Content

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Make sure you plan your website right! This is the third in a series of website development by Real Free Websites.

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Step 3: How To Write Your Content

  1. 1. HOW TO WRITE YOUR CONTENT Step 3: Your content is the most important element of your website
  2. 2. <ul><li>Step 1: How to set your website goal </li></ul><ul><ul><li>Step 2: How to identify and target your market </li></ul></ul><ul><ul><li>Step 3: How to write your content </li></ul></ul><ul><ul><li>Do you need a web designer? </li></ul></ul><ul><ul><li>Step 4: How to choose your web designer </li></ul></ul><ul><ul><li>Step 5: How to choose your domain name </li></ul></ul><ul><ul><li>Step 6: How to choose your web host </li></ul></ul><ul><ul><li>Step 7: How to launch your website </li></ul></ul><ul><ul><li>Why completing your website is not the end </li></ul></ul><ul><ul><li>Step 8: How to promote your website </li></ul></ul>Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
  3. 3. <ul><li>Content is what draws your visitors </li></ul>
  4. 4. Content should be tightly focused on: Your website goal Your target market
  5. 5. Writing content is also called “ copywriting ”
  6. 6. Copywriting and sales are complex and well-studied Psychology plays an important role Techniques have been tried and tested
  7. 7. 7 key recommendations for website copywriting
  8. 8. <ul><li>1. Use STRONG headlines </li></ul>Most important element of your content First impressions count Encourage your visitor to read more
  9. 9. <ul><li>2. Focus on benefits to the visitor; not features </li></ul><ul><li>Understand what is important to your visitor and target that </li></ul><ul><li>Don’t talk about how great your product is, but how it will improve your visitor’s life </li></ul><ul><ul><li>Not: “ we offer top quality discounts in… ” </li></ul></ul><ul><ul><li>But: “ you can save… ” </li></ul></ul>
  10. 10. <ul><li>3. Keep your language simple </li></ul><ul><li>Not because you visitors are stupid; because your visitors are not paying attention </li></ul><ul><li>Be clear </li></ul><ul><li>Be concise </li></ul>
  11. 11. <ul><li>4. Be credible </li></ul><ul><li>Back up what you are saying with facts, statistics testimonials and references </li></ul>
  12. 12. <ul><li>5. Use emotive language </li></ul><ul><li>People make decisions based on feelings </li></ul><ul><li>Be subtle: tell stories, paint a picture </li></ul>
  13. 13. <ul><li>6. Have a call to action on every page </li></ul><ul><li>Make it easy for your visitors to buy or “convert” </li></ul>
  14. 14. <ul><li>7. Consider the search engines </li></ul><ul><li>Getting traffic from search engines is important </li></ul><ul><li>Use keywords and phrases in your content </li></ul>
  15. 15. Do you have pictures?
  16. 16. <ul><li>Pictures: </li></ul><ul><ul><li>Can add value to the text </li></ul></ul><ul><ul><li>Break up solid blocks of writing </li></ul></ul><ul><ul><li>Attract and draw in readers </li></ul></ul>
  17. 17. Will you add and change content? Adding new content attracts repeat visitors and increases visitors from search engines
  18. 18. <ul><li>How often will you change content? </li></ul><ul><li>How many people will need access to change the content? </li></ul><ul><li>Can you edit HTML, or do you need an easier way (content management system)? </li></ul>The answers to these questions will determine the type of website you will need
  19. 19. <ul><li>Remember, changing content is the easiest part of your website to change. </li></ul>So you can always experiment with your content to get the optimum result .
  20. 20. You’ve now seen how to write your content. This is the THIRD STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
  21. 21. Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?

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