Explore the opportunities of our White Label Ad Exchange

1. Explore the opportunities
of our White Label Solutions
White Label
SSP+Ad Exchange

2. Intro + Ad Exchange
The WL SSP + AdExchange provides a supplier with a fully transparent platform to capitalize on.
Have a total control over demand and supply partners you want to integrate with, cut out the middlemen
and fees that go along. We are providing a flexible pre-built technology you can use and adjust for executing
your own business strategy.
Fee transparency
Second price auction transparency
Integration time
Demand Source transparency
One to one relationship with DSP
Customized set up
No Format/Content restrictions
Exclusivity to DSPs
WLS SSP 3rd party SSP

3. How the Product Works
Suppliers
Application
Web-site
Ad Network
Ad Exchange
Adservers
SSPs
SSP
+
AdExchange
Demand Partners
DSPs
SSPs
Ad Exchange
Ad Network
Incoming Traffic Outgoing Traffic Demand

4. Simplicity in Everything
The dashboard of the platform is intuitive by design. Easy-to-grasp logic divides publisher controls into the
simple navigation blocks using which you can manage: direct traffic, indirect traffic, demand partners, perform
overall platform administration, and adjust the media-trading conditions according to your own needs.
Direct Traffic
Indirect Traffic
Demand Partners
Platform Administration
Media-Trading

5. What’s in the Box?
With extended functionality of the WL SSP and WL SSP + AdExchange, you can
adjust media trading rules according to your terms – filter traffic, run different ad
formats, change bidding logics and other criteria to maximize yields and scale.

6. Ad Formats WL SSP WL SSP + AdExchange
Banner
Video
Native
Rewarded Video
Rich Media (HTML)
Audio
Traffic Types WL SSP WL SSP + AdExchange
Desktop
In-app
Mobile Web
CTV
OTT

7. Supply Partners WL SSP WL SSP + AdExchange
Direct Publishers and App Developers
Networks and Affiliates
Traffic Aggregators
Ad Servers
SSPs and Traffic Resellers
Demand Partners WL SSP WL SSP + AdExchange
DSPs
Big Media Agencies
Ad Exchanges

8. Supply Integration Options WL SSP WL SSP + AdExchange
SSP Tags for Placements (banner, video, native tags)
VAST/VPAID Tags
JS Tags
Asynchronous Tags for Proper Web Content Loading
Server&Server Integration
API for SDK Developers
Client Side Header Bidding
Server Side Header Bidding
Prebid Mobile
Mediation through LKQD, Aerserve, Mopub, JW Player etc
DFP/GAM Mediation Support
oRTB protocol
Special Integrations: Unity, Fyber, ChartBoost

9. Demand Integration Options WL SSP WL SSP + AdExchange
oRTB
API
VAST Tags
JS Tags
Prebid Server
Special Integrations WL SSP WL SSP + AdExchange
Bidswitch, Appnexus, Pubmatic,
Rubicon,Inmobi, MediaGrid, SpotX, E-Planning,
Verizon, ImproveDigital, Synacor, Rich Audience
Demand Scanning Technical Ability WL SSP WL SSP + AdExchange
TMT*
GeoEdge
*This feature is under development

10. Basic Billing Model WL SSP WL SSP + AdExchange
The system tracks impressions and clicks, but
the revenue is calculated based on CPM.
Impression is a billing event
Fixed Price
Fixed Bid Price for publisher's placement
Premium Traffic Management
and Private Marketplace
WL SSP WL SSP + AdExchange
Tool to Map Premium Publishers
to Premium DSPs
PMP Deals for Publishers. Publishers can
configure the deals on their own
PMP Deals for Admins. Admins can configure
the deals for different direct sources
PMP for Resellers

11. Data Processing and Privacy Compliance WL SSP WL SSP + AdExchange
COPPA
GDPR
CCPA
Seller.json
Cookie Syncing
TCF 2.0
SKADnetwork
Traffic Scanning Technical Ability WL SSP WL SSP + AdExchange
Pixalate (Prebid and Post-bid)
Protected Media (Prebid and Post-bid)
WhiteOps (Prebid and Post-bid)
Custom integrations on demand

12. Traffic Filtering and Targeting Options WL SSP WL SSP + AdExchange
Sizes and Site/App Whitelists and Blacklists
Geo Filtering and Blacklisting
Price Limit
Traffic Volume Limiting
Content Category Filter
Traffic Type Targeting
Ad Format Targeting
Content Language Targeting
SSP/DSP White and Black Lists
Publishers Blacklisting & Whitelisting
Sources Blacklisting
Adomains Whitelists and Blacklists
Placement Positioning Targeting

13. Traffic Filtering and Targeting Options WL SSP WL SSP + AdExchange
CRIDs Blocklists
CRIDs Whitelists and Blocklists
Price and Traffic Volume Filtering by Geo&QPS
Missing IFA Requests Throttling
Player Size Targeting
Price Filtering
Cookie Synced Users Targeting
Ipv6 Traffic Filtering
Tmax filtering
Blocked domains (ADM) filtering
Domains (ADM) filtering
Limit Ad Tracking filter

14. Auto Optimization Machine
Learning Mechanisms
WL SSP WL SSP + AdExchange
Placement Bidfloor Auto Adjustment
Traffic distribution adaptive mechanism that analyzes
buying activity and adjusts system capacity accordingly
Dynamic margin feature to maximize net profit
Advanced QPS distribution algorithm
Optimization tool to optimize the sources by fill rate
RCPM smart throttling*
Main Features
and Platform Administration
WL SSP WL SSP + AdExchange
Site/Apps Onboarding
Network and RON Inventory Registration
Publisher Users Signing Up

15. MainFeatures
andPlatformAdministration
WLSSP WLSSP+AdExchange
EndpointsManagement
AdserverFunctionandProgrammaticAuction
PMP
InventoryManagementandApproval
Ads.txtGenerationandImplementation
Management
Monthly,Daily,HourlyStatistics
andDataAnalytics
TrafficLoggingandTroubleshooting
SiteListCompilationTool
GlobalBlacklist
Demand&SupplyActivityOverviewTool
UserActivityOverviewTool

16. MainFeatures
andPlatformAdministration
WLSSP WLSSP+AdExchange
InventoryRatingToolforDefiningTop
PerformingSources
RTBAdExchangebetweenSuppliers
andDemandPlatforms
Real-timeDashboardstoControlTrafficFlow
SettingsChangeLog(whatuserschangedin
thesystemandwhen)*
APIReportingforUsersandAdmins
APIManagementtoworkwiththeplatform
withoutUI
Sellers.jsonandSchainManagement
TestModeforPublishers
TestModetoTestNewlyIntegratedSupplyand
DemandPartners
UsersCreationbyAdmins
*Thisfeatureisunderdevelopment

17. MainFeatures
andPlatformAdministration
WLSSP WLSSP+AdExchange
UserPermissionsDefinitiononUI*
Ads.txtcrawlerbyplatformdomainand
partner'sdomains
Alertstool
Multi-formatbidding
FinancialManagement WLSSP WLSSP+AdExchange
AdministrationPaneltoManagePayoutsto
SuppliersandCreateaFinancialStatementin
theFormofTransactionJournal*
InvoicesGenerationTooltoChargeDemand
Partners*
DiscrepancyComparisonToolBasedon
Partners'APILinks
*Thisfeatureisunderdevelopment

18. Own Wiki* WL SSP WL SSP + AdExchange
Knowledge base with the articles describing all
the features in the platform and some
interesting programmatics content. It allows to
search by keywords
*This feature is under development

19. What Included
Bug-free,
Tested Technology
Quick Deployment
(less than 2 weeks)
Custom
Integrations
Profound Ad Tech
Experience
Comprehensive
Support
Option to Outstaff
Servicing Team

20. Сost Structure
Maintenance Fee
Covers costs related to the
Server update
Server configuratio
Debuggin
Error detectio
Continuous
improvements and
optimization of the
cod
Quick fixe
Assistance
Infrastructure Costs
Covers costs related to the
Hosting Client’s White
Labeled Platform in the
data center
RevShare
Covers costs related to the
Platform scaling up

21. About SmartyAds
SmartyAds is a global programmatic development
company that has been creating programmatic
solutions for demand, supply partners, and
enterprises since 2011.
As an award-winning digital advertising software
developer SmartyAds creates innovative ad tech
solutions for seamless trading within the
programmatic ecosystem. Powered by AI, machine
learning, and the latest ad tech industry
technological innovations, SmartyAds data-driven
solutions easily cater to the needs of media buyers,
publishers, ad networks, and marketing agencies
in any spot of the world.

22. Our Offices
United States
1201 N. Orange Street,
Suite 762Wilmington,
New Castle County, DE 19801
United Kingdom
122 - 126 Tooley Street
London SE1 2TU
Ukraine
Konstantynivska Str. 1/2
Kyiv, 04071

23. Keep
Advertising
Simple
Email: oleg@smartyads.com
Email: oleg@smartyads.com
Email: oleg@smartyads.com
Address: 1201N.OrangeStreet,Suite762,
Wilmington,NewCastleCounty,
DE19801
Address: 1201N.OrangeStreet,Suite762,
Wilmington,NewCastleCounty,
DE19801
Address: 1201N.OrangeStreet,Suite762,
Wilmington,NewCastleCounty,
DE19801