SmartyAds White Label DSP is a robust, customizable programmatic advertising platform that enables businesses to offer their own branded DSP solutions. With our technology, you can expand your services and enhance your clients' advertising campaigns while maintaining your unique identity.

1. White Label DSP
Explore the opportunities of our White Label Solutions

2. Intro
How the Product Works
SmartyAds White Label DSP is a robust, customizable programmatic advertising platform that enables businesses to offer
their own branded DSP solutions. With our technology, you can expand your services and enhance your clients' advertising
campaigns while maintaining your unique identity.
Advertiser starts
ad campaign
Ad
Ad
Ad
DSP
DMP
SSP
Ad Exchange
Targeting
options

3. White Label DSP
White Label DSP
Why Choose White Label DSP?
The WL DSP provides the buyer a fully transparent platform. Having full control over inventory and it’s prices, cutting out
middlemen and fees that go along. We are providing technology for you to run your own business strategy.
WLS DSP
WLS DSP 3rd party DSP
3rd party DSP
Fee transparency
Floor prices transparency
Integration time with supply
Supply source transparency
One to one relationship with supply
Customization
Ability to work with 3rd party tracking/verification/viewability
vendor up to your choice
Access to bid-stream data and data ownership
The WL DSP provides the buyer a fully transparent platform. Having full control over inventory and it’s prices, cutting out
middlemen and fees that go along. We are providing technology for you to run your own business strategy.
WLS DSP
WLS DSP 3rd party DSP
3rd party DSP
Fee transparency
Floor prices transparency
Integration time with supply
Supply source transparency
One to one relationship with supply
Customization
Ability to work with 3rd party tracking/verification/viewability
vendor up to your choice
Access to bid-stream data and data ownership
The WL DSP provides the buyer a fully transparent platform. Having full control over inventory and it’s prices, cutting out
middlemen and fees that go along. We are providing technology for you to run your own business strategy.
WLS DSP 3rd party DSP
Fee transparency
Floor prices transparency
Integration time with supply
Supply source transparency
One to one relationship with supply
Customization
Ability to work with 3rd party tracking/verification/viewability
vendor up to your choice
Access to bid-stream data and data ownership

4. Key Features
Supply Partners
SSP
Ad-Exchange
Ad-Networks
Buyers
Direct
Advertiser
Media Agencies
Supply Integration Options
oRTB protoco
API/Server&Server integratio
Client side Header Biddin
Server Side Header Biddin
Inapp Header Bidding
Creative
Management
Creative File
uploadin
3rd party tag
support
Basic Billing Model
The system tracks
impressions, clicks and
conversions, but the
revenue is calculated
based on CPM. Impression
is a billing event
Premium Traffic
Management
and Private
Marketplace
PMP
Data Processing
and Privacy
Compliance
GDP
CCP
Seller.json
Financial Management*
Advertisers
transcation
management panel
with the export
function to create
transaction journal
We've recently enhanced all features of our White Label DSP, making it more powerful and user-friendly than ever. Plus, it's fully
prepared for the cookieless environment, ensuring you have the tools you need to succeed in the evolving digital landscape
* This feature is under development

5. What Is Included
Selfe-serve UI
Brands/media buyers are
getting access to the platform
and can initiate an ad
campaign, access reports,
apply changes to the
campaign in real time.
WL DSP Owner sets up
margins for his clients
Optimization Tools
Machine learning tools for
automatic optimization
towards reach, clicks and
conversions
API
Management, reporting
Full Dev Support
Clients get a customer and
tech support from the
development team to
enhance the product based
on specific requirements
Technology
Independent top notch
technology instance deployed
on dedicated servers (build on
nodeJS, utilizing C+ +,
Memcached, mongoDB,
Aerospike, MySQL etc)
Training
Time allotted to educate
Client’s team on white label
solution’s platform, tools and
reporting

6. Сost Structure
Maintenance Fee
Covers costs related to the
Server update
Server configuratio
Debuggin
Error detectio
Continuous
improvements
and optimization of
the cod
Quick fixe
Assistance
Infrastructure Costs
Covers costs related to the
Hosting Client’s White
Labeled Platform in the
data center
Costs Related To
Covers costs related to the
Platform scaling

7. About SmartyAds
SmartyAds is a global programmatic development
company that has been creating programmatic
solutions for demand, supply partners, and
enterprises since 2011.
As an award-winning digital advertising software
developer SmartyAds creates innovative ad tech
solutions for seamless trading within the
programmatic ecosystem. Powered by AI, machine
learning, and the latest ad tech industry
technological innovations, SmartyAds data-driven
solutions easily cater to the needs of media buyers,
publishers, ad networks, and marketing agencies
in any spot of the world.

8. Our Offices
United States
New York
Portugal
Lisbon
Ukraine
Kyiv

9. Keep
Advertising
Simple
Email: oleg@smartyads.com
Email: oleg@smartyads.com
Email: oleg@smartyads.com
Address: 1201 N. Orange Street, Suite 762,
Wilmington, New Castle County,
DE 19801
Address: 1201 N. Orange Street, Suite 762,
Wilmington, New Castle County,
DE 19801
Address: 1201 N. Orange Street, Suite 762,
Wilmington, New Castle County,
DE 19801