1. TOPIC
SENSORY MARKETING AND CONSUMER
BEHAVIOUR
Swami Vivekananda Institute of
Modern Science
Presented to: Dr. Abu Sayeed Mondol
Presented by: Sonali Shaw
Registration no: 202642005010017
Roll no: 26405020106
Department: BBA
Semester: 5th SEM
2. DEFINITION OF SENSORY MARKETING
Sensory marketing, also known as sensory advertising,
is a way to appeal to all five senses of your audience
using sensory appeal. It focuses on creating content
that uses the senses of sight, touch, sound, smell and
taste.
5. “Consumer behavior is the process whereby individuals decide what, when,
where, how and from whom to purchase goods and services.” Walters and
Paul
In another words, consumer behaviour can be define as the behaviour of
individuals or groups in regards to acquiring, using and disposing of products,
services, ideas or experiences.
“Consumer Behavior isthe study of the process involved when an individual
or groups select, purchase, dispose of any product or
DEFINITION OF CONSUMER
BEHAVIOR
servicesto satisfy needs and desires”
It’s a combination of five disciplines
▫ Psychology
▫ Sociology
▫ Anthropology
▫ Economics
▫ Marketing Management
