How Cross Cultural Media Destroy The Particular Society-Presentation of Sociology Presented by Muhammad Faseeh

1. BISMILLAH HIR RAHMAN
NIR RAHEEM

2. HOW
CROSS-CULTURAL MEDIA
DESTROY THE PARTICULAR
SOCIETY
PRESENTED BY:-
 MUHAMMAD FASEEH 2K18-ESE-02

3. WHAT IS MEDIA?
• Media is the collective communication outlets or tools
used to store and deliver information or data.
• Positive aspect of media:
Making people informative
Source of entertainment
• Negative aspect of media:
Creating wrong impression on the teens

4. TYPSE OF MEDIA
Today, media is of three types:
Electronic media (television, cell phones)
Print media (books, magazines, newspapers)
Social media (Facebook, WhatsApp, Twitter)

5. ELECTRONIC MEDIA
Advantage:
• Modern communication media now allow for intense long-distance exchanges
between larger numbers of people (many-to-many communication via e-
mail, Internet forums, and teleportation). On the other hand, many
traditional broadcast media and mass media favor one-to-many communication
(television, cinema, radio, newspaper, magazines, and also social media).
Disadvantage:
• Electronic media usage is growing, although concern has arisen that it distracts
youth from face-to-face contact with friends and family.

6. ELECTRONIC MEDIA
Television
Movies
games
Music
Cell phones
Various kinds of software
Internet

7. CULTURE
• Culture consists of the beliefs, behaviors,
objects, and other characteristics common to
the members of a particular group or society.
Through culture, people and
groups define themselves, conform to
shared values, and contribute to society.
• Culture rules virtually every aspects of our life
such as music, literature or language and
style.

8. CROSS-CULTURE
• It relates to the evolution and degeneration of culture with influence of another
culture.
• The influence of another culture on a particular society`s culture is refer to cross-
culture.
• Cultures around the world are evolving continuously and that how it has always
been.

9. FOR EXAMPLE
• The Indian culture, has gone through Greek, Central Asian, Afghan cultural impacts
and is a combination of that. While cultures evolve, they also degenerate, where old
traditions are replaced by new ones.
• However, this has been happening ever since and we have common items across
many cultures. For example, the numbering system is the same across Asia and
Europe and has similar sounds for the numerals.
• Today, Pakistani culture has gone through great influence from Indian culture,
Western Culture, and old traditions are replaced by new ones. We follow different
traditions of their culture like wedding methods, lifestyle etc.

10. CROSS-CULTURAL MEDIA
• If the media of a particular society take influence from another society`s culture,
then this refers to cross-cultural media. It has various impacts on the society.
Media promote the cross-culture through T.V channels, social media etc.
• In T.V channels, dramas, entertainment programs, movies, news channels, media
represent the cross culture

11. IMPORTANCE OF MEDIA IN PROMOTION OF
CULTURE
• Media reflect our cultural norms and values. Media is responsible for the
revolution and evolution of mind and heart of common people, fastening
information and awareness among masses
• Today’s media environment increases choice, provides opportunities for cultural
facilitate the flow of information at the planetary level

12. IMPACT OF INDIAN TELEVISION MEDIA ON
PAKISTANI CULTURE
• Pakistan is a Muslim country and Pakistani culture is the unique pattern of belief,
ideas, values highly influenced by religion of Islam
• Islam in Pakistan sets the code of ethics for the cultural life for the people of
Pakistan. But people gained Western and Indian culture due to acculturation
Modernization and Westernization

13. MEDIUMS
Following are the mediums which are getting influence in Pakistan from India now-
a-days:
Drama serials
Dresses
Marriage Ceremonies
Language
Trend of Indian Movies
T.V shows
Basant (Kite flying)

14. DRAMA SERIALS
• Indian movies and dramas have perilous impact
on Pakistan’s media, culture and public. If we
talk about T.V dramas, the one leading channel
of India is Star Plus, which is now favorite T.V
channel of Pakistani, almost more than other
T.V channels
• Star plus and other private T.V channels of India
has impact on our public, they show more their
culture in their dramas rather than story.

15. DRESSES
• Pakistan has an impact of Indian dressing culture
as well. Now people like to wear Sarhi, Patiala
Shalwar, Chori Pajama, sleeveless dressing, short
shirts and less use of chadar (veil).
• On special occasions, ladies use to wear Indian
culture for show off. People have learned these
things from Indian drama and movies at most.

16. LANGUAGES
• Today media plays an important role in promotion of Hindi language in Pakistan
• Because of Indian media, Pakistani children are more aware from Hindu culture
and Hindi language than their own culture and language, children mix Hindu
words in Urdu language and use it in their daily routine like didi (sister), shantii
(sakoon), and jeeju (brother-in-law) etc.

17. MARRIAGE CEREMONIES
The influences of Indian culture are quite
visible on our marriage ceremonies and
festivals.
We have left our religious values and
applying Hindu tradition in our daily life.
Oil poring
Rice spreading
Dowry

18. TREND OF INDIAN MOVIES
• Pakistan cinemas shows Indian movies. In Indian movies
whenever they show some ethnic groups or some terrorist
organization they always give them name of Muslims, and
Islam.
• In their movies they show Muslims as extremists, India
shows anti-Pakistan feelings, in some movies they show
vulgarity. Which shows bad impact on mind of our young
generation, through their media. India want to role in
mind of our generation.
• Indian media always criticize Pakistan in form of dramas
and film or in reality.

19. TV SHOWS
• Due to the effects of media, Pakistani children today do not feel shyness and
shame in bringing obscene magazines and movies to their home and often also
watch below morality programs in front of their parents.
• Many of our advertisements, television programs , films, cable TV channels and
even websites have adopted Indian and western styles and themes

20. BASANT (KITE-FLYING)
• Traditionally it is said that basant (kite-flying) is
celebrated to bid farewell to winter season and
to announce the arrival of spring season.
• Basant is not the part of Pakistani culture and
we have to face a great loss of casualities and
finance due to heart-trending phenomenon of
kite flying. Inspite of this high contradict
regarding celebrating Basant (kite flying) the
people find ways and means to celebrate this
basant.

21. IMPACT OF WESTERN MEDIA ON PAKISTANI CULTURE
• Pakistan is a Muslim country and Pakistani culture is the unique pattern of belief,
ideas, values highly influenced by religion of Islam.
• Islam in Pakistan sets the code of ethics for the cultural life for the people of
Pakistan. But people gained Western and Indian culture due to acculturation
Modernization and Westernization.

22. MEDIUMS
Dresses
Language

23. DRESSES
• Pakistan has an impact of Western
dressing culture as well. Now men like to
wear Pent-shirt, Pent-coat. Women like to
wear sleeveless dressing, short shirts and
less use of chadar (veil).
• On special occasions, ladies use to wear
Western culture for show off. People have
learned these things from Indian drama
and movies at most.

24. LANGUAGE
• Today media plays an important role in promotion of English language in
Pakistan
• In universities and colleges, English language is promoting very well. Now people
feel pride while speaking in English than in Urdu. People appreciate English
speaker compared with Urdu speaker

25. CONCLUSION
After the above discussion, we conclude that cross-culture media destroys a
particular society culture very badly. We should follow our culture and not follow
the Indian or Western Culture. It is our responsibility to remain alive our cultural
values. It is our responsibility to promote our traditions and moral values.
In the same way, it is also the responsibility of our media that it promote our
culture and traditions instead of promoting western culture

26. THANKS