Connected Car Introduction 聯網汽車發展趨勢介紹

1. Cars today are a mobile
extension of your living
room. Cars tomorrow will
be that and more.
CONNECTE
D CARS
Presented by August Lin,

2. “Soon the must-have option for new cars won't
be a sunroof or leather seats—it will be ultra
high-speed, high-bandwidth connectivity … ”
Ng Connect Program, Alcatel-Lucent

3. More and more cars get Connected today …
Lincoln MKX
Lexus GS 450h
Toyota Tacoma
Audi A6/7/8
Ford Edge
BMW 328i

4. Sales Prediction for Connected Cars
“ Connected cars with features like internet-enabled
navigation and streaming media will soon be the norm “
Techradar.com
“ Shipments of connected cars will rise from
5.7 million in 2012 to 50.9 million in 2017 ”
50.9 million vehicles
ABI Research
5.7 million vehicles
2012
2013
2014
2015
2016
2017

5. Sales Prediction for Connected Cars
90 million vehicles
Over 90 million new cars will be fitted with embedded telematics by 2025 …
Source: 2025 Every Car Connected : Forecasting the Growth and Opportunity. Written by SBD for the GSMA

6. “What happens if you connect a car
to a high-speed network?”
The result is a sophisticated, next generation “smart device” on wheels.
Ng Connect Program, Alcatel-Lucent

7. Organizations that push the Connected Car
Software system company of RIM
content platform that serves apps across devices.
Animation & Kids Entertainment
Music and records

8. Components of A Connected Car
Infotainment System

9. Evolution : Infotainment Sys in 2008
XM Infotainment Vehicle
CES,2008

10. Evolution : Infotainment Sys in 2013
Harman Infotainment
CES,2013
In-Vehicle
APPs
Gesture
Control
HUD

11. Evolution : Infotainment Sys in 2013
Porsche’s Integration with Harman Aha
CES,2013
Gadgets
Integration
Porsche is the latest carmaker to use Aha, which connects mobile devices and their content with a car’s infotainment system.

12. Evolution : Infotainment Sys in 2013
QNX CAR 2 Platform
CES,2013
All in One Services

13. 2013 Infotainment Highlights:
In Car
Apps
HUD
Gesture Gadgets All in one
Control Integration Services

14. Things beyond Infotainment

15. Safe Drive (1) : Eyes-Free
“We believe, are safe for use in the car -- so
no gaming, no
highly graphic-intensive things. There's all
kinds of people
who want to provide functionality in the car
that we're just
not interested in -- it's not safe,“
Doug VanDagens, Director of
connected services, Ford
OpenBeak can read tweets aloud so
Ford’s Latest SYNC App Reads
your eyes stay on the road…
Newspapers And Magazines For You

16. Safe Drive (2) : Autonomous Driving
Lexus shows off road-aware safety
research prototype
"For Toyota & Lexus, an autonomous
vehicle does not translate to a
driverless vehicle, but rather a car
equipped with an intelligent, alwaysattentive co-pilot whose skills
contribute to safer driving."
Mark Templin, GM of Lexus Division

17. Safe Drive (2) : Autonomous Driving
 A roof-mounted Light Detection and
Ranging (LIDAR) Laser that can detect
objects from 70 feet away
 A trio of HD cameras that look out for
nearby vehicles
 A sensor that detects the car's speed
and angle
 A GPS antenna that can figure out which
way your car is pointed

18. Safe Drive (3) : Car-to-car Communication
“ Cars that could communicate directly with each other so that routes
could be recalculated in the event of bad weather or an accident. “

19. “Cars are becoming Rolling Computers”
Tom Coughlin, a member of the IEEE

20. 3 Stages of the Automotive Electronics
Audio
Technology that makes its interior
a better place to be.
Video
1960-

21. 3 Stages of the Automotive Electronics
Technology that helps the car
go somewhere
Technology that makes its interior
a better place to be.
19941960-

22. 3 Stages of the Automotive Electronics
Technology that suggest you go
somewhere, and prepare everything
you need on the way
Technology that helps the car
go somewhere
Technology that makes its interior
a better place to be.
2009-
19941960-

23. Data Processing Volume in Different Stages
 幾首歌曲
 幾支影片
營造舒適車
內空間階段
 Google Map
 障礙物+移動物件資料庫
 物件與環境辨識能力
駛向目的地
輔助階段













餐廳/菜單
飯店/房型價格
商店/商品目錄
機場/航班資料
車站/車次資料
醫院/掛號預約
博物館/特展
寵物店
KTV/點歌預約
客戶Office
親朋好友家
景點資訊
路況, 各地氣候
…….
+車主偏好數據
+智能推薦能力
規劃與建議行程階段

24. A Day with your car in 2030

25. A Day with your Smart Car
7:30 愛車(而不是愛妻)叫你起床
8:00 車子已經為您買好你愛吃的早餐 (Drive-through pick-up),
8:01
8:02
8:02
8:05
8:07
8:15
8:20
8:27
8:30
並在1F大門口等您
您上車後,車子為您簡報今天的行程與目的地
車子自動駛向第一個目的地 : 客戶 A的公司
車子為您唸出今天重要的 E-Mail, FB回應, 播放Skype留言
您透過 Voice-to-text 回覆 E-Mail
車子透過 HUD, 將客戶A的訂貨紀錄圖表投射到車窗上
車子在您忙完的空檔, 自動播放您愛聽的交響樂
您開啟車載電視屏幕, 觀看 NBA 球賽轉播
您在廣告時段, 線上購買了火箭隊的 7號球衣
車子自動避過塞車路段, 準時到達客戶公司

26. A Day with your Smart Car
8:31 您下車後, 車子自己開去附近的停車場停車
10:33 您一上車, 就收到公司的緊急會議通知
10:33 車子自動開啟 Skype + Cam + HUD, 進行多方視訊會議
10:58 車子經過 百貨公司時, 提醒您 BOSS皮鞋折扣訊息,
並透過AR方式接收今日電影預告…
11:29 您逛百貨的時候, 車子去接送女友, 並回到車位等您.
11:30 車子推薦您們中午用餐的最佳地點 : A, B, C
11:31 看著屏幕上的菜單影像, 和店員的視訊解說, 您們完成點餐.
11: 45 ………………

27. “ By next year the car will be the third
most-connected place in which people
spend time.”
Staci Palmer, GM, Intel Automotive Solutions
2012

28. 18 Billions €
Over 60% Revenues
from Content
Source : 2025 Every Car Connected : Forecasting the Growth and Opportunity. Written by SBD for the GSMA

29. So, what do Connected Cars mean to Media and EC
Industry?
The Coming 3rd Screen
For High/Middle-End Targets

30. Thank you for your
attendance today.