2. Technical codes are how meaning is conveyed using technical equipment such as theway camera anglesare
used, thedifferent types of shots, pace and style of editing, diegetic and non-diegetic sound and the genre.
Symbolic techniquesare ways of displaying meanings beyondwhat youcan see, such as facial expressions,
gestures and mise-en-scene.
3. Theaudience areable to familiarise the media product with genresallowing them to become accustomed to seeing
certain things.
It provides a structure the audiencecan comprehend.
To help assist suitable visualisations for the lyrics of the songs (most of the time due to nichevideos)
Codes and conventions are a firm set of rules.
5. The type ofshot can depend on the style/genre of the music video.
• Close ups predominantly used (especially in performance music videos) Perhaps Extreme Close Upsoflips, guitar strings.
• CraneShots (Hovering over the stage)
• Low-Angles/High Angles
• Long Shots &Extreme LongShots, perhaps togain an observers perspective (from afar)
• Pans/Tilts , transitions from different performers.
• Tracking
8. Cutaways –This is a brief shotthat momentarily interrupts continuous action by inserting another related action, object or character,
followed by a cutback to the originalshot.
Eyeline Match – This edit cuts froma character toan object orperson they were looking at.
Flashback – Ascene ormoment (often introduced through fade to black/white effect) that exposes a moment that occurs earlier in the
narrative.
Cross-Cutting – The editing technique ofalternating orinterweaving one narrativeaction with another. Usually in different locations,
essentially combining the two. This edit is often used todramatically build tension and/or suspense in chase scenes ortocompare the
differing scenes.
Graphic Match – An edit in which two different objects of the same shape aredissolved from one intothe other.
Parallel Editing – This is an edit where events in two locations arecut together in ordertoimply aconnection between the two events.
9. Seafret-Oceans
This music video follows the narrative style as
it features a young girl comes home in the
beginning shot (1), through the use of diegetic
sound, she calls for her Mum. The song starts
immediately and the camera follows the girl
(pan effect) to the kitchen where she find a
note left by her Mum. She goes into her room
and as she takes off her coat, from a over the
shoulder shot, “LOSER” is written across the
top of her shirt, showing this character
potentially isn't favoured. She finds a
superhero outfit in her closet and puts it on
and heads outside and the music progresses
from a calm tone to a more upbeat
atmosphere. She seems to full of emotions as
she displays facial expressions of being
indecisive, contemplative behaviour, she
seems unsure of herself.
1
2
3
In shot 3, the audience are introduced to
the possible culprits behind the “loser”
written on her shirt as they display
bullying behaviour towards her and she
uses her ‘powers’ to get them to leave her
alone which is possibly a symbolic
message that suggests she’s moving on
from them and not letting them get to her
anymore
