Social media for state government


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This presentation was created for a discussion about social media at the Arizona Game and Fish Department.

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  • This is who we do this for.
  • Robin, talk about the demise of mainstream media here.
  • Plenty of government bodies out there on social media, dealing with the issues, overcoming the problems.
  • Tracy Swartz Chicago’s RedEye uses Facebook to keep in touch with bus drivers.
  • Social media for state government

    1. 1. Arizona Game and Fish Department <br />Social Media Basics, Strategies<br />By Robin J Phillips, Managing Editor, <br />Reynolds Center for Business Journalism<br />Twitter: @RobinJP |<br />
    2. 2. Robin J Phillips | About Me<br />25 years in the news game<br />Experience in print, magazines, wire services, online<br />Deputy business editor, Newsday, The Arizona Republic<br />Community news manager,<br />Small Business Editor, BusinessWeek Online <br />Business Editor, The Record of Hackensack (N.J.) <br />Co-founder, #wjchat, weekly online web journalism discussion<br />Co-founder of Perfect Moment Project<br />Web Managing Editor, The Reynolds Center for Business Journalism<br />
    3. 3.
    4. 4. What you will learn this morning<br />Social Media is here to stay.<br />“Social” is the most important word in that phrase.<br />Social Media can help organizations and individuals talk directly to their customers, constituencies, friends and fans.<br />Social Media helps cut out confusion, misinterpretation.<br />It’s important to listen as well as broadcast.<br />It’s important for us to communicate in a lot of different ways. <br />People love engagement, interaction, relationships.<br />
    5. 5. Why Social Media matters … <br />1. It’s where things happen first.<br />2. It’s huge. And getting bigger.<br />3. A way to distribute content, information.<br />4. Self-promotion, branding that stays with you.<br />5. Building audience for new blog, new service.<br />6. Cultivating sources, new fans, new customers. <br />7. Real-time news .. right here, right now.<br />8. Creating community .. power in the network.<br />9. Diversity .. opens up your world.<br />Twitter … and Facebook… and LinkedIn…<br />and Flickr…. and Tumblr… <br />and Blogger…<br />and YouTube…<br />and WordPress…<br />and Foursquare… <br />and Google Reader…<br />
    6. 6. Where things happen first<br />
    7. 7. Social Media revolution<br />
    8. 8. Social Media revolution<br />
    9. 9. Social Media revolution<br />
    10. 10. Revolution launched by a hashtag: #Jan25<br />
    11. 11. It’s an amazing form of distribution<br />2) It’s where things happen first<br />3) As a search engine, it rivals Google<br />4) It’s a formidable aggregation tool<br />5) It’s a great reporting tool<br />6) It’s a fantastic form of marketing<br />7) It’s a series of common conversations. Or it can be<br />8) It’s more diverse<br />9) It changes the tone of writing<br />10) It’s a level playing field<br />11) It has different news values<br />12) It has a long attention span<br />13) It creates communities<br />14) It changes notions of authority<br />15) It is an agent of change<br />If Facebook was a country…<br />
    12. 12. Twitter |Happy 5th Birthday<br />3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.<br />1 week. The time it now takes for users to send a billion Tweets.<br />50 million. The average number of Tweets people sent per day, one year ago.<br />140 million. The average number of Tweets people sent per day, in the last month.<br />177 million. Tweets sent on March 11, 2011.<br />572,000. Number of new accounts created on March 12, 2011.<br />460,000. Average number of new accounts per day over the last month.<br />182%. Increase in number of mobile users over the past year.<br />
    13. 13. Have you joined the revolution?<br />
    14. 14. Doing nothing is not an option<br />
    15. 15.
    16. 16. Five generations | Arizona<br />
    17. 17. Social Media and state government<br />48 governors have a personalized Twitter presence<br />Every governor has a personalized Facebook presence<br />In Dec. 2009, N.C. published Best Practices for Social Media<br />In Jan. 2011, National Association of State Chief Information Officers (NASCIO) and the National Association of Attorneys General (NAAG) negotiated for revisions to Facebook’s standard terms of service. <br />States push to overcome legal issues to expand use of the tools to enhance services, openness, and transparency.<br />
    18. 18. Opportunities<br />Public Administrators and elected leaders have to find new ways to reach constituents and get their message out.<br />More importantly, public administrators need to connect with constituents.<br />Social media allows you to talk directly to your constituents.<br />People want news.<br />They want information.<br />They want to connect.<br />They want to hear from trusted sources.<br />
    19. 19. Common reasons for not exploring opportunities in Social Networks<br />We can’t control it<br />We don’t want to encourage negative comments<br />We don’t want to see comments on our videos<br />Immigration or other sensitive topics might come up<br />Our board/council/regents are afraid<br />We might be held responsible for negative comments<br />We don’t have the personnel to manage these tools<br />
    20. 20. Common Social Media problems<br />Problems<br />Solutions<br /><ul><li>Listen to your audience.
    21. 21. Accountability, ownership.
    22. 22. Set aside resources, time.
    23. 23. Believe peoplefind value in you.
    24. 24. Don’t ‘do’ but ‘be’ social.
    25. 25. Use real team. Don’t robo post.</li></ul>Flying blind.<br />Unsure where it fits. <br />Inconsistent participation.<br />Not individual or confident.<br />Digitally unsavvy team.<br />Lack of personalization.<br />
    26. 26. Government Social Media Directory<br />
    27. 27. AZ government on Social Media<br />
    28. 28.
    29. 29. What’s the difference?<br />
    30. 30. Top Social Media tips<br />Make every word count.<br />Keep it simple.<br />Write killer headlines.<br />Graphics expand the story.<br />People make things interesting.<br />Share related content.<br />Consider your audience.<br />Be as human as possible.<br />
    31. 31. Customer service | Social is key<br />
    32. 32. Professional | Personal<br />
    33. 33. Corporate Social Media<br />
    34. 34. Celebrity Power<br />
    35. 35. Social Media listening campaigns<br />
    36. 36. Abercrombie & Fitch PR problem<br />
    37. 37. City of Phoenix | PR issue<br />News headlines<br />
    38. 38. Your friends and fans<br />
    39. 39. Who’s talking to YOU!?<br />
    40. 40. Tools to help cut filterTweetdeck<br />
    41. 41. Tools to help cut filterHootsuite<br />
    42. 42. Where do we go from here?<br />Establish guidelines<br />Set goals<br />How many profiles/ accounts to have<br />Who manages those accounts<br />Establish workflow<br />Track progress – social media analytics<br />Have fun!<br />
    43. 43. THANK YOU!<br />