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The Art of Storytelling in Under 90 Seconds
- 1. ART OF STORY TELLING Srivathsan Rangarajan
- 2. ART of STORYTELLING WHAT IS STORYTELLING? MOST EFFECTIVEWAY OF CONVEYINGYOUR MESSAGETHAT CONNECTSWITHYOUR AUDIENCE IN < 90 SECONDS
- 3. ART OF STORYTELLING What is a STORY?
- 4. ART of STORYTELLING What is a STORY? STORY is an ACT of breaking down a message into Situation (Who,When, Where and whats your goal?), Complication (Things to overcome, what happens?), Resolution (Decisions made, Problems solved) & Takeaway (Reason, moral etc)
- 5. ART of STORY TELLING How should a STORY be? • Have ABNORMALITY/UNUSUALITY however, should be genuine though • Should have aTWIST -- Providing customer loyalty • Audience able to feel, hear, smell situation – Paint vibrant pictures • Should be CRISP -- Don’t clutter • Capture listener attention -- Builds interest in the story • Have deadline in the story -- Creates urgency, suspense • Touch people’s emotions -- Hero/heroine, give a name to the person • Obstacles -- Fortunate, clever to overcome obstacles • Meaning -- Reason why the story was told, should be able to relate
- 6. ART of STORY TELLING FRAMEWORK of a STORY - • Not too much details needed --- Ex.Tell about a project • Straight to the challenge --- Ex. An issue with the project affecting users • Emotional response --- Ex. What happens due to the issue ? • Corrective actions --- Ex. What were they thinking to correct • Outcome --- Ex. What did their managers say • Emotional outcome response -What was the takeaway --- How did he/she feels
- 7. ART of STORY TELLING GOLDEN rules of a STORYTELLER - a) Make eye contact, Connect with audience b) Laugh with them, Play an ACT with them c) Silence is golden - Build suspense, For them to catch up d) Physical gestures, facial expressions – Body / Face is a best communicator e) Move when appropriate - Step towards the audience,To enhance your story f) Avoid monotone - Alter your voice to create mood and tone g) Have fun - Enjoy your chance to tell the story h)And FINALLY - Practice, Practice, Practice!!!
- 8. Art of STORY TELLING ThankYou!!