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Delivering powerful presentations

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Delivering powerful presentations. Public speaking. An approach to effective communication.

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Delivering powerful presentations

  1. 1. DELIVERING POWERFUL PRESENTATIONSAN APPROACH TO SUCCESSFUL COMMUNICATION http://josemariapalomares.com/about/ @chemapalomares
  2. 2. BE RELEVANT, BE DIFFERENT
  3. 3. YOU DON’T NEED TO SHOUT OR TO ACT AS A CLOWN JUST APPLY A SELLING PERSPECTIVE! YOU DON’T NEED TO SHOUT OR TO ACT AS A CLOWN JUST APPLY A SELLING PERSPECTIVE!
  4. 4. “Communication is about getting others to adopt your point of view” “The presentation is to make an emotional sale” Seth Godin, author of Really bad powerpoint
  5. 5. 1. MESSAGE 2. AUDIENCE 3. TECHNIQUES 4. RECOMMENDATIONS 5. DON’T DO 6. INSPIRATION’S SOURCES
  6. 6. 1 Messag e
  7. 7. What is the most important ingredient of a successful presentation?
  8. 8. The main idea
  9. 9. What is my absolutely central point?
  10. 10. Can you pass the elevator test?
  11. 11. Express your idea in one clear and succinct sentence. Everything else in your presentation will support your key message 1 Message
  12. 12. • Set the idea • Create a headline that sets the direction for your presentation. • Give the audience a reason to listen. • Make your theme clear and consistent simple
  13. 13. Show the main idea up front. “Today I want to show you how the new distribution strategy will give you new business opportunities in your area” simple
  14. 14. If you can’t explain it simply, you don’t understand it well enough. Albert Einstein
  15. 15. • Limita el número de ideas a comunicar. easy Limited number of key ideas.
  16. 16. Make sure your information is clear, well organized and easy to follow Create a table of contents easy
  17. 17. Make numbers and statistics meaningful and memorable easy If Facebook were a country, it would be the 3rd in terms of population after China and India, and before USA
  18. 18. 5 Gb or 1,000 songs in your pocket? easy
  19. 19. Concentrate in the relevant information. Do not ramble on about irrelevant stuff or precedents concret e “The secret of being a bore is to tell everything” Voltaire.
  20. 20. Talk in terms of benefits for the audience concret e
  21. 21. Only facts and figures that support your message. Reliable sources and testable credentials credible
  22. 22. MAKE IT SHORT Studies show that listeners loose attention after approximately 20 minutes. short http://www.speakingaboutpresenting.com/content/7-ways-audience-attention-presentation/
  23. 23. WELL STRUCTURED Welcome and thank you Key message (headline / main purpose) Define the problem Benefits of solving the problem Proposed solution Reinforce key message Conclusion & next steps (call to action)
  24. 24. the KISS method KEEP IT SIMPLE & STRAIGHTFORWARD
  25. 25. Audience2
  26. 26. What do you have to know about your audience?
  27. 27. • Number • Language • Background • Attitude • Expectations • Who is whoAudienc e
  28. 28. …and remember who you are for them! • Your role: expert, leader, provider, client, boss, etc. • Your reputation (and your company’s) Audienc e
  29. 29. So yo must… • addapt your language and your style • decide if interaction is good (it doesn’t always work) • give the right information (quantity & quality) Audienc e
  30. 30. Techniques 3 Storytelling Anecdotes and personal experiences Repetition Quotes and testimonials Body language
  31. 31. Original way to transmit knowledge to the next generation. Proven method to communicate effectively and to gain empathy. A way to engage, move and inspire the audience. Martin Luther King said ‘I have a dream,’ not ‘I have a strategy and a vision’. Storytelling
  32. 32. including personal experiences and turning dry statistics and numbers into a compelling plot line can truly move an audience Obama includes many personal experiences in his speeches to support his message and to persuade his audience. Anecdotes http://www.youtube.com/watch?v=IOR3n68Qf2w
  33. 33. Repetiti on Repetition guarantees your message is internalized. You can say the same thing in many different ways. Use this tecnique for the core message or for a very difficult concept.
  34. 34. Quotes “Less is more” Van Der Rohe (1886-1969), arquitect & designer Reinforce your message and add credibility
  35. 35. Body language and attitude • 93 % communication is non verbal* *Prof. A. Mehrabian: 7% of information is given by words, 38% by the voice and 55% by body language
  36. 36. • Kind attitude: smiling is free! • Eye contact • High energy: show enthusiasm and energy. Body language and attitude
  37. 37. • Dress code: “You never get a second chance to make the first impression” Body language and attitude
  38. 38. Be natural: move around, walk, use your hands… Do not hide behind the podium Be aware of mannerisms (hand movements, use of “ums” “ahs”….) Body language and attitude
  39. 39. Use your sense of humour (unless you don’t have it!) Positive emotions help you to engage your audience Body language and attitude
  40. 40. • Don’t turn your back to the audience • Try not to interfere with the projection Body language and attitude
  41. 41. Recommendations 4
  42. 42. • 1/3 thinking and scripting • 1/3 building slides • 1/3 rehearsing Preparation
  43. 43. • Take a pencil and a piece of paper before you open your laptop. • Take your time. Good preparation is 80% of success. • Avoid “cut and paste” Preparation
  44. 44. • Not too fast (particularly important in an international meeting or when explaining difficult concepts) • Try to vary your pace, volume, tone, emphasis… ie: key ideas or conclusions remarks are best presented at a slower rythm. Speaking
  45. 45. The right word may be effective, but no word was ever as effective as a rightly timed pause. Mark Twain
  46. 46. Choose an adequate font (easy to read and understand) Just one or two! Slides
  47. 47. Adequate font size Colours that contrast with the background
  48. 48. Slides Remark only what it is really remarkable
  49. 49. Slides Remark only whatwhat it is REALLY “REMARKABLE”
  50. 50. ONLY RELEVANT INFORMATION: HEADLINES
  51. 51. No ‘teleprompting’ No bullet pointing
  52. 52. PICTURE SUPERIORITY EFFECT
  53. 53. Make it visual! No more than 1 or 2 images. Make them meaningful! Slides
  54. 54. Use professional images, professionally! Slides
  55. 55. Do not manipulate images. Slides
  56. 56. Do not manipulate images.
  57. 57. Respect your audience: make good use of time. Timing your sessions: 80% rule. Time
  58. 58. Preview questions (FAQ) and write assertions (complete sentences which expresses the answer to each question in a clear a succinct manner) Questions
  59. 59. If you don’t know the answer, let it know. Avoid conflicts The question is for you. The answer is for all. Questions
  60. 60. Repeat the question: • to make sure you have understood it • to gain time to answer • to reformulate it in a more convenient way for you Questions
  61. 61. the KISS method KEEP IT SIMPLE & STRAIGHTFORWARD
  62. 62. Rehearse!!
  63. 63. Rehearse!! Nothing gives you more selfconfidence than rehearsing
  64. 64. Spend time to practice An opportunity to adjust ideas, times and transitions. Practice the complete presentation (including paces, silences, body language, etc) ideally in the same place where it is going to be held. Rehearse!!
  65. 65. Find an audience for your rehearsal (friend, mate, etc) and get his/her feedback. “Nothing clarifies ideas so much as explaining them to other people”. Vernon Booth (Author of “Communicating in Science”) Rehearse!!
  66. 66. For two full days before a presentation, Jobs rehearsed the entire presentation, asking for feedback from his team. For 48 hours, all of his energy is directed at making the presentation the perfect embodiment of Apple’s messages.
  67. 67. Arrive with time to solve any possible problems. Check tech questions (laptop, projector, software releases, usb, microphone, etc) Check before
  68. 68. Moderator: how to be presented. Brief of your presentation. Attend to the previous presentations to check audience’s mood. Check before
  69. 69. Don’t do!*5 *If you can avoid
  70. 70. Read from slides Avoid eye contact Inappropriate dress code Turn your back to the audience Mannerisms Make a presentation without previous rehearsal
  71. 71. Inspiration’s sources 6
  72. 72. Slideshar e
  73. 73. PHOTOXPRESS (http://www.photoxpress.com/) COMPFIGHT (http://www.compfight.com/) GOOGLE IMAGES (http://images.google.com/) Free images
  74. 74. iSTOCKPHOTO (http://www.istockphoto.com/) SHUTTERSTOCK (http://www.shutterstock.com/) FOTOLIA (http://en.fotolia.com/) DREAMSTIME (http://www.dreamstime.com/) GETTYIMAGES (http://www.gettyimages.com/) Pay images
  75. 75. talks
  76. 76. Books
  77. 77. Books
  78. 78. Libros
  79. 79. This is a challenge that recquires time and effort so… CHOOSE YOUR BATTLE!
  80. 80. A person can have the greatest idea in the world. But if that person can’t convince enough other people, it doesn’t matter. –Gregory Berns
  81. 81. WHO DO YOU WANT TO BE?
  82. 82. DELIVERING POWERFUL PRESENTATIONSAN APPROACH TO SUCCESSFUL COMMUNICATION http://josemariapalomares.com/about/ @chemapalomares

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