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Presentations across cultures - How are they different?


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Presentations across cultures - How are they different?

  1. 1. INTERNATIONAL PRESENTATIONS Barry TomalinDirector of Cultural Training IH LONDON
  2. 2. INTERNATIONAL PRESENTATIONS POLL• Tell us now: -How often do you teach presentation skills & language?• Very often• Often• Not very oftenWhat are the main problems you face?
  3. 3. THE 7 POINTS• EXPECTATIONS What are audiences looking for?• DURATION How long do they expect to listen?• QUESTIONS Will they interrupt or ask questions?• STYLE Will they expect visuals, stories or demonstrations?• STRUCTURE How should I structure my presentation?• QUESTIONS AND INTERRUPTIONS How will I deal with questions?• FINISHING Should I expect applause at the end? If so what?
  4. 4. EXPECTATIONS• Entertainment• Action• Technical information• Hard sell – what’s in it for me?• Soft sell – features and benefits (I’ll make up my own mind.)• Intellectual argument• Make a good impression
  5. 5. DURATION• Short presentations 20- 30 minutes• Medium presentations 45 – 60 minutes• Long presentations 60 – 75 minutes plus
  6. 6. QUESTIONS• Questions at end• Interruptions in middle (often for clarification)• No questions• Deep concentration
  7. 7. STYLE• Who expects:- Talk?- Interaction?- Visuals ?- PPT’s?- Stories?‘ a mixture of personal style and audience expectation.’
  8. 8. STRUCTURE‘Tell them what you are going to say.Tell them you are saying it.Tell them you have said it.’Sir Winston Churchill
  9. 9. STRUCTURE The three stages• Tell them what you will saySIGNPOST topic, time, key points, questions• Tell them you are saying it..SIGNAL My next point is… That was my second point. My final point is.• Tell them you have said it.SUMMARISE summary, conclude, invite questions
  10. 10. QUESTIONS ANDINTERRUPTIONS • THE FOUR ‘ASKS’ - Thank - Repeat - Answer - Check • F.A.C.E - Focus - Acknowledge - Clarify - Empathise
  11. 11. FINISH• Saying ‘Thank you.’• Applause?• Silence?• Aggressive sounding questions – anger or interest?• Groups of people coming up afterwards – positive?
  12. 12. THANK YOU• Barry Tomalin• Director of Cultural Training• International House, London(E) centre/cultural-training
  13. 13. THANKSBarry Tomalin(E)• For the BUSINESS CULTURAL TRAINERS CERTIFICATE contact training