3. Get What You Need from Each Other
Platform
Producers Consumers
SUPPLY
Products
Services
Data
Skills
Money
Property
News
Content
Apps
DEMAND
Individuals
Big Orgs
Small Orgs
Governments
Machines
Asset light
Nearly-zero marginal costs
Network effects
Adapted from NewGrowthPlaybook, Simon Torrance
A platform is a business model that creates value by facilitating transactions between
buyers and sellers in an ecosystem, with the aim of capturing part of that value.
67. Platforms Vs Pipelines
Ecosystem is the new supply chain
Network effect is the new economy of scale
Data is the new currency
Community management is the new customer service
Trust and reputation are the new quality control
User experience is the new sales funnel
Engagement is the new loyalty program
Escrows are the new payment systems
Algorithms are the new decision makers Adapted from: The Platform Manifesto, Sangeet Paul Choudary
68. Selected Sources and Additional Reading
• The Lean Marketplace, Juho Makkonen and Cristobal Garcia, 2018
• A Guide to Marketplaces, Second Edition, Angela Tran Kingyens and Boris Wertz,
2018
• Platform Revolution, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul
Choudary, 2016