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Go to market strategy (gtm) for get my parking app
- 2. Roadmap 01 INTRODUCTION Market Research Pitch to client Go-To-Market Strategy Value Proposition Secondary Research Competitor Research Presales Pitch
- 3. Sensing the opportunity in Singapore Market 02 Major Criteria • Ease of Doing Business • Regulatory Compliances • Vehicle owned/person • Population Density • Per capita Income • Infrastructure • Scalability • FDI Laws Factors for Considering Singapore Fully Urban Society/ Highly Populated Scalability/ Well-connected Infrastructure Singapore Market Huge need/ Potential market Moderate competitive intensity Decades of reputation of start-ups/ Technology Penetration Governmental support / FDI- Regulations
- 4. Market Research Planning Problem: Highly organised, painfully manual and inefficient parking system Secondary Market Research Macro-economic Factors Research Micro-economic Factor Research Situational Factor Research Other Factor Research Solution : Get My parking app-IOT Based smart parking management solutions • Databases – Gartner, Big 4 ,Bloomberg • Real estate • Govt. website • Ease of Doing business • Political • Economic • Sociological • Technological • Legal • Environment • Ease of entry • Supplier power • Rivalry • Buyer power • Substitutes • SWOT • Customer profiling • Company • Collaboration • Climate • Competitor • Time frame • Capital Investment • Extreme factors – war/political crisis 03 00 01 02 03 04 05
- 5. Go to market Strategy 04 Where to sell? How to sell? W H A T T O S E L LPlatform to digitalize parking operations With plug and play system Digitize every transaction through app On demand analysis and forecasting Improve revenue &customer satisfaction Integrate cross vendor Equipment solutions Solution to Bring all the parking lots under your authority onto the same technology platform at a fraction of the cost Improve vigilance, reduce carbon emission reduce and reduce congestion and carbon emissions. Help corporate solve problems through product like: Real time parking status to employee phone through Customer module, Optimize available space using operator module, Creating account using admin dashboard Product to help drivers to use the in-car touchscreen or voice commands to Search parking Platform integration for payments 3rd party platform integrations car. Unique selling point & Value proposition Organize meeting and showcase capability Case study and proof of concepts Develop communication strategy Select outreach platforms Identify Decision Maker and influencers Determine Market Opportunity –Sectoral growth/Competition/ Eco/Govt/Infra Conduct need analysis Analyze pain points Map our service Opportunity for company Section of verticals Ideal customer profile Diversified ICP Created for extensive outreach.3 segment in each vertical: Small, mid and large clients Corporates Automobile OEMs Government Operators Corporates Automobile OEMs Government Operators
- 7. 7 get my PARKING – Transforming Parking Into Intelligent Mobility Hubs WHAT WE PROVIDE PARTNER BENEFITS www.getmyparking.com WHOM WE SERVE To Take Demo Interoperable Smart parking solutions Integrate multi vendor equipment to one platform Additional Revenues channels to partners Hassle free parking experience to customer MAJOR MILESTONES
- 8. 05 Thank you for visiting!!