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How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them

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Some of the ways companies experiment with platforms models in using freelancers, with examples from Finland.

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How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them

  1. 1. How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them Platform Economy Conference, Helsinki (FI) 29/08/2018 (@FourKind)
  2. 2. The New York City’s subway system has reported in April 2017 that, for the first time in 30 years: “weekday growth was strongest outside of the traditional morning and evening rush hours”. The Rush Hour is Gone … this is because people are ditching the conventional commute to a 9-to-5 job, so they can live and work differently.
  3. 3. Type Contract Length Place Protection Employee Open-ended Decades In-house Linked to premises Subcontractor Temporary Years Out-house Linked to status Freelancer Self-employed Months/Days Home/Cowor- king space Linked to individual Tasker On demand Hours/ Minutes Platforms To be invented Adapted from Thomas Malone – The spectrum of jobs The Shortening of Work
  4. 4. Firm (Intermediary) Freelancers (Supply) Customer (Demand) FI hires FR at FR daily rate FI rents out FR at employee daily rate + project costs Bypassing Risk FI chooses FR CU chooses FI Pipe Model (Subcontracting) Coordination Linear, centralised and one-way value creation. Labour extraction based. Value is created by products. No Network Effect.
  5. 5. Freelancers (Supply) Customer (Demand) Firm (Facilitator) CU posts project description and desired budget and chooses FR FR accepts project (no bidding) on the basis of FR own rates and chooses CU FI releases CU money to FR without commission Transitional Model (Concierge) FI charges CU at FR daily rate cost + project costs Filtering FR for CU Value creation Is two ways and created by users. Minimum Network Effect.
  6. 6. Freelancers (Supply) Customer (Demand) Firm (Enabler) CU posts project description and budget and chooses FR FR bids for project on the basis of FR own rates and chooses CU FI releases CU money to FR with a 5-20% commission 1st Stage Platform Model (Commission) FI collects the FR fee from CU without commission Filtering projects, bids and users (both FR and CU) Value creation is decentralised, two ways and continuous. Exchange of existing resources. Network Effect kicks in. Shared access to underutilised resources.
  7. 7. Freelancers (Supply) Customer (Demand) Firm (Enabler) FI collects from CU a subscription fee with variable pricing per month or year FI pays FR rate, without a commission Filtering FR for CU CU searches for FR by skill, location, portfolio and chooses FR (within the limits of the subscription plan) FR bids for project on the basis of her own rates and chooses CU 2nd Stage Platform Model (Subscription) Value creation Is decentralised, two ways and multipliable. Exchange of existing resources. Network Effect kicks in. Shared access to underutilised human resources.
  8. 8. Takeaways: Pipes Vs Platforms ü Ecosystemis the new supply chain ü Network effect is the new economy of scale ü Data is the new currency ü Community management is the new customer service ü Trust and reputation are the new quality control ü User experience is the new sales funnel ü Engagement is the new loyalty program ü Escrows are the new payment systems ü Algorithms are the new decision makers
  9. 9. Giving Superpowers Back to Freelancers Nick Grossman (@nickgrossman) - Solving the on-demand economy’s 1099 problem
  10. 10. Giving Superpowers Back to Freelancers Nick Grossman (@nickgrossman) - Solving the on-demand economy’s 1099 problem
  11. 11. MAST E RC LASS MANAGING THE WORKFORCE OF THE FUTURE How Platform Strategies Can Help You Develop Your Non-Employee Based Human Resources Barcelona | Wednesday October 3 | 10 AM - 5 PM Marco Torregrossa CEO, Euro Freelancers Secretary General, EFIP Coordinator, European Freelancers Week What you will learn: - Design a platform matching external labour supply and demand - Different revenue models to monetize transactions - Growth hacks techniques and non-employees hiring tips - Operate a Freelance Management System software - Case studies, key success metrics, legal hurdles and pitfalls - Integrate internal and external workers via unified HR processes - A roadmap to validate your platform ideas TRAINERS: Albert Canigueral Founder, ConsumoColaborativo.com Barcelona Connector, ouishare
  12. 12. … and soon coming up in Helsinki one webinar and one masterclass - end October / beginning November [date TBC]
  13. 13. “There are laws for people and laws for businesses, but we are a new category, a third category … people as businesses.” - Brian Chesky, CEO Airbnb “My father had one job in his life, I've had six in mine, my kids will have six at the same time.” - Robin Chase, CEO Zipcar
  14. 14. Marco Torregrossa about.me/marcotorregrossa marco.torregrossa@euro-freelancers.eu

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