This document provides guidance and requirements for evaluation activities related to a media production project. It lists 7 evaluation questions to be answered and submitted by March 24th. For each question, it provides details on what to include in the response and links to examples and resources. It also provides a schedule for what elements of the evaluation are due by February 23rd as rough drafts. This includes completing questions 1, 2 and 3 and beginning work on questions 4, 6 and 7. It concludes by providing links to example blog posts and animatics related to the project.

1. Evaluation Activities
All evaluation rough drafts to be in
on 24th March

2. 1. 'In what ways does your media product use,
develop or challenge forms and conventions of real
media products?'
• Do in 2 parts (see:
http://musicvideoalexanderwhitcombe.blogspot.com/2009/11/nine-key-frames.html and
http://musicvideoalexanderwhitcombe.blogspot.com/2009/11/evaluation-task-one-part-two.html
• Discuss the ways in which your opening incorporates
generic conventions, identify specific scenes.
• How does your opening develop or challenge these
conventions?
• Does the use of conventions indicate what sub-genre
or hybrid genre your opening is?
• Does your use of conventions indicate what other
openings have influenced your work? If so, then be
specific with examples.

3. 2. How does your media product
represent particular social groups?
• What are the social groups represented in terms
of gender, age, class, race .etc?
• Is gender represented in a stereotypical way? I.e.
men dominant and women passive
• How does this link into the target audience?
(Explore this fully in question 4).
• Can do as a PPT with images
• http://www.slideshare.net/sophiekennedy/how-
does-your-media-product-represent-particular-
social-groups

4. 3. What kind of media institution
might distribute your media project
and why?
• http://cmdiplomayasmin.blogspot.com/2009/
11/3-what-kind-of-media-institution-
might.html
• Video

5. Useful websites for Ques 3
• http://en.wikipedia.org/wiki/Production_com
pany
• http://en.wikipedia.org/wiki/Film_distributor
• http://en.wikipedia.org/wiki/Film_finance
• http://cmdiplomachristina.blogspot.com/200
9/11/evaluation-activity-three.html
• http://cmdiplomajahmal.blogspot.com/2009/
11/evaluation-activity-3.html

6. 4. Who would be the audience for
your media product?
• Consider the age and gender of your target
audience.
Link this to the narrative and style of your film
• What other films are similar to yours, who do
they appeal to?
• Include Maslow’s hierarchy...........

7. Maslow’s Hierarchy – how does your
product make them feel?
• Glogster

8. 5. How did you attract/address your
audience?
• http://cmdiplomatilly.blogspot.com/2009/11/ho
w-did-you-attractaddress-your.html
• http://cmdiplomasophie.blogspot.com/2009/11/
5how-did-you-attractaddress-your.html
• http://www.google.com/support/youtube/bin/an
swer.py?hl=en&answer=92710
• Elaborate on audience feedback you did
• Youtube tag tool
• https://www.youtube.com/watch?v=SBgPqm1Mx
mk

9. 6. What have you learnt about
technologies from the process of
constructing this product?
• Don’t just say ‘because my teacher told me to’!!
• Explain advantages/ disadvantages of final cut
• Make sure you include after effects, vimeo, facebook
etc.. And say where/ why you used them (ie: Facebook
is the world’s biggest social networking tool and so
could reach a wider section of our audience etc...)
• https://www.youtube.com/watch?v=-PhE1LHQTfc
• https://www.youtube.com/watch?v=CKNZmCxHMt0

10. 7. Looking back at your preliminary
task (the continuity editing task),
what do you feel you have learnt in
the progression from it to full
product?
• You must upload both preliminary and final project from Vimeo
• Final project or closing blog must be the last thing they see.
• Make sure you mention the 180 degree rule, match on action and
shot/reverse shot and how you used them.
• Written blog post or PPT/ Prezi
• http://www.slideshare.net/arronbettley/media-evaluation-
question-7-33239117
•

11. What’s due in by 23/2?
• Question 1 finished
• Question 2 PPT finished
• Question 3 transcript
• Question 4 and write up (leave)
• Question 5 youtube tag tool completed
• Question 6 transcript
• Question 7 PPT finished

12. Blogs
• Let’s look at the list…..
• Animatic:
https://www.youtube.com/watch?v=7aTg1HD
cOjE
• https://www.youtube.com/watch?v=PPTSir34
V-g