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Ayurvedic Medicine Enterprise By Souvik Gayen(RKMVERI, 2017 Batch)
- 1. RAMAKRISHNA MISSION VIVEKANANDA EDUCATIONAL AND RESEARCH INSTITUTE Submitted to: Mr.Arindam Ghosh PRODUCTION AND MARKETING OF AYURVEDEIC MEDICINES
- 2. OUR GROUP MEMBERS 1. EKATA KONAR (R17512) 2. KUMUDINI ORAON(R17514) 3. SRIJANI BASU(R17531) 4. SOUVIK GAYEN(R17529)
- 3. INTRODUCTION Ayurvedic medicines are being popular day by day because of these medicines are used in the treatment 0f all kinds of diseases. Ayurvedic system of medicine is as old as the Vedic Age. Now a days people give preference to the Ayurvedic medicines as these are natural and have no side effects. Ayurvedic practice is being popular day by day and have a bright market potential for entrepreneurship. www.nabh.ac.in
- 4. Why Ayurvedic? 2Large consumer market in rural and urban areas. 1This is The Age of Organic Products 4 Availability of raw material 3• Natural product, free from side effects. SCOPE OF THE PROJECT www.momentumjharkhand.in.
- 5. OBJECTIVE •Production and marketing of the Ayurvedic medicines in the targeted market. •Utilize the easily available raw materials and target the highly prosperous market. •In the context of increasing demand of Ayurvedic medicines the objective is to capture the promising market. •Provide and promote Ayurvedic medicines as an effective alternative to the Allopathic treatment.
- 6. COMPONENTS OF THE PROJECT Production Unit R&D sectionSales and policy unit. G.M.P. Training & Technology transfer. Transport and Mark-ship section. Extension unit Project components
- 8. CASH TO CASH CYCLE Cash Purchase of raw materials Storage of raw materials Storage of Finished goods Sale of finished goods Processing 120 days cycle 25 20 25 20 30
- 9. IDENTIFICATION LOCATION:- Morabadi,Ranchi,Jharkhand.(near Morabadi Maidan) TOTAL AREA:- 2 Acre. WONERSHIP OF LAND AND BUILDING:- Own MODE OF TRANSPORTATION:- Via truck,van, for the supply of raw materials. Motorbikes for delivery. SORCE OF LABOUR:- Near by villages,(as permanent worker and daily labour) SOURCE OF RAW MATERIALS:- Near by villages(through contract farming) and forest resources.
- 10. RAW MATERIALS . The Ayurvedic drugs are derived from vegetable sources from the various parts of the plant like root, steam. Leaf, flower, fruit extract or plant as a whole. As we know Jharkhand is the Land of forest, so that here is a great opportunity to get the raw materials (Herbs, minerals) in huge amount.
- 11. MACHINARIES USED MORTER AND PASTLE MIXER MACHINEGRINDER CUTTER TABLET MAKER FARMENTER
- 12. PREPARATION FLOW CHART Phytopreparations quality control Market analysis and literature review Formulation of phytopreparations recipes Phytopreparations production and packaging Laboratory testing of raw materials and extraction. Technology ,registration and documentation Analysis of intererelated properties. Introduction of final product in regular production NEW PHYTOPREPARATIO N State ayush mission.org.in
- 14. FORMULATION Seeing the efficient marketing potential we decided to start this enterprise. We will start the enterprise in small scale at first. Our project have 3 cycles in a year, one cycle is of 4 months(120 days) All units are supervised by specific experts. We will provide the free health check up in the rural areas as a social service and advertisement also.
- 15. SWOT ANALYSIS STRENGTH WEAKNESS OPPURTINITIES THREATS •Developing enterprise. •Easily available Raw materials. •Low cost of production . •High return from the Investment. •Highly promising. •Treatment for almost all types of diseases. •Enough lobour supply. •Good transportation and communication. •Increasing demand . •Lack of proper treatment centres. •Not scientifically proved and documented. •Lack of specialists and trained man power. •Batch to batch variations. •Seasonlity of raw materials •Quality assurance protocol is not properly designed. •The products are highly parishable . •Lack of proper preservation and quality control.
- 16. APPRAISAL The mission at state level will be facilated by STATE AYUSH MISSION SOCIETY . Commercial manufacturing of Ayurvedic medicine have to take prior license from the STATE DRUG CONTROLLING AUTHORITY . The project at national level will be facilated by NATIONAL AYUSH MISSION APPRAISAL COMMITTEE
- 17. FINANCIAL OUT LAY •Plant and Machineries: SL. N O Description of plant & machine Price in rupee 2 Motor 360000 3 Vessel and oven 320000 4 container 105000 5 Testing equipment 50000 6 Electro generated machine 70000 7 jars 75000 total 11,80000 Plant Building 2000001
- 18. CONTINUED…… COST FOR STUFFING MANAGEMENT(for one cycle) Sl no Designation Quantity Salary rupees 1 Manager cum Manufacturing Chemist 1 100000 2 Analytical Chemist 1 68000 3 Clerk cum Accountant 1 60000 4 Skilled Worker 2 60000 5 Unskilled Worker 4 96000 6 Doctor(contractual) 1 24000 7 Sales representative 2 24000 4,32000
- 19. CONTINUED….. OTHER EXPENSES (for one cycle) Utilities Cost Power 4000 Coal 2000 water 500 rent 5000 Postage & stationary 2000 Traveling 1000 Consumable stores 2000 transport 1000 Advt. & promotion 1000 Total 18,500
- 20. CONTINUED….. Raw 250000 Staff 432000 Other expenses 18500 total 7,00500 Fixed capital = Rs.11,80,000/- Working capital(for 1Year) = (700500X 3) = Rs:-21,0,1500 Total Capital Investment = (FC+RC)= Rs. 11,80,000/- + Rs. 21,0,1500 / = Rs. 3281500/- Total recurring expenses (For one cycle):
- 21. CONTINUED….. Recurring expenses 21,0,1500 Depreciation on plant & M/c & 10% 11,8000 Interest on T.C.I @ 18% 590670 total 28,10170 COST OF PRODUCTION( one year)
- 22. CONTINUED….. Sl no products Qty. Packing Pkt./Bottle rate cost 1 Churna 3000 200 gm. boxes 50/- 150000 2 Taila 5000 750 ml Bottle 150/- 750000 3 Malam (ointment) 10000 100gm tube 80/- 800000 4 Vape 6000 250 gm. boxes 60/- 360000 5 Gutika (tablet) 35000 100gm boxes 50/- 1750000 Total 3810000 Profit per year = 3810000 -2810170 = 999830 %age profit on Sale = (999830/3810000) x 100 = 26.24% %age profit on Total Capital Investment= (999830/ 3281500) x100= 30.46% Annual TURN-OVER by sale of following products:
- 23. CONTINUED….. 40% of Salary & Wages 172800 40% other expenses 7400 Total Depreciation on Plant & M/c, Furniture etc.@ 10% 11,8000 Interest on Total Capital Investment @ 18% 590670 total 1299340 BREAK EVEN POINT: Fixed Cost: B.E. P= (F.CX100)/(F.C+PROFIT) = (1299340 X100)/ (1299340 +999830) = 56.5 % Jstorejournals.businessoutlay.com.(art no.-1367)
- 24. IMPLIMENTATION MARKETING STRATERY 1. Distribution of leaf lets and posters. 2. Poster and hording will be distributed all over the city and in the sub-urban areas. 3. Necessary discount will be given in the initial days. 4. Flavoured medicine will be introduce (like mint and elaichi etc. ) 5. Price will be reasonable and affordable. 6. Attractive packaging 7. Easy to handle and carry about( preferably not glass container). 8. Online selling will be done with free home delivery above 250 . 9. Lucky draw will be held at regular interval.
- 25. QUALITY CONTROL AND STANDARDS For standardization and quality control of Ayurvedic drugs, various steps can be followed like physical description, physical tests, pharmacognized techniques etc. The quality control process of some Ayurvedic formulations can be contained from 'Pharmacopoeia Laboratory of India Medicine, Ghaziabad (U.P)'. The products are to be manufactured as per Indian system of medicines of Ministry of Health.
- 26. MONITERING AND FOLLOW UP 1.the quality control manager will evaluate the total process of production, from raw material collection to the proper storage and labelling. 2.Recommendation and review sheet will be provided along with the medicine . 3. Online review will be entertained. 4. Suggestion will be welcomed. 5. Proper strategic sell of the product will be examine.