Ryan Goldsmith has chosen a soft, easy-to-read font that will be used across his products including bus adverts and posters. He selected a sans-serif font for improved readability over serif fonts for large formats like leaflets. A green and white color scheme was chosen for its eye-catching but not overpowering contrast. Positive images will be featured to show the good work of charities and reflect positively on people and causes, aiming to increase involvement over ads that make people feel guilty. The copy will use calls to action and quotes to make the support of homeless charities more personal and illustrate the real impact.

1. Final plan
Ryan Goldsmith

2. Final font and colour scheme
This is the font that I have chosen to
use for my products. I have decided on
this font in particular because I find
that it has a soft feel to it and it is easy
to read when used in a large size on for
example a bus advert or poster. I chose
this rather than a serif font which tend
to be difficult to read in large chunks
for instance, in a leaflet. This
information i.e. phone number and E-
mail address will be used on all three
of my pieces.
The colour scheme that I have
chosen to go for is going to be
green and white, I chose this
because they contrast well and
make for an eye catching but
not overpowering combination.
Green is quite a welcoming
colour to it and has a calming
effect that comes with it.

3. Final images
These are images which I will most likely use in my products, these images have been selected because they
show the good side of things and reflect positively on the peoples and charities involved. These images I feel
will have a greater and more positive effect on the way people react and the number of people that get
involved with these types of organizations compared to those adverts that use negative imagery in a plead
for people to feel sorry for them and therefore feel guilty.

4. Final types of copy that will be used.
I will be using things like “help someone homeless this winter” “spare bed in
your house? Spare a thought and give a young person a bed for a night.” “lend
a helping hand.” “do something positive and help a homeless person.” “get
involved!”
I will also be using stats and quotes from people that have been involved with
these charities in some way or another in order to make the whole thing more
personal and let people see what a difference these charities are actually
making in the homeless community.