uo

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXTS?

2. ▸ When I was creating the dig-pack and the video, I knew I wanted to have close
links between them. The video is very light hearted and childlike. It is fun and
enjoyable for the viewer. It does have strong morals and a hidden message
however no darker connotations.
▸ Within the video I have very high contrasts. When editing the video I have
turned up the saturation and colour corrections to a high level. This is because i
wanted the video to be very funky and bright, fitting within the pop genre. I
had taken inspiration from videos such as’ dear future husband’ and ‘ You
belong to me’ where bright colours are used and very plain and obvious shot
types are given. So when I was creating the dici-pack I also wanted top follow
these lines.
▸ Throughout the whole of my project the girls are centre stage and are the stars
of the video and the print work. Throughput the video I have many head on
shots of the girls, whether they are hiding from the camera and too shy to show
themselves or confident and ready to embrace he world, they are always centre
stage. So I wanted this to be apparent in the dig-pack as well. Because of my
target audience I wanted the print work to link closely to my video, I am mainly
targeting young woman, who may be in school and able to relate to the
content pf the video. So because of this donating category I chose colours such
whites and pinks to put on my dig-pack. These funky and bright colours are
also shown within my video and this creates a strong bridge between both
medias.
Strong colour
schemes which
relates to the
front digi-
pack.

3. ▸ When editing the figure I used a strong filter which gave the figures
a very distinct and stylised look. This colluded and blurred feature
gave them a sense of anonymity and I want the viewer to almost see
themselves in the shoes of the artists rather than glorify the artists
themselves. The design I added to them was very cartoon like and
looked back to my video, where I have created comic book -like
transitions between scenes. I did this to shows the fairytale like
genre and to give the video a sense of reading a book, as if the
viewer s flipping through the pages of a story.
▸ Another link between my digi-pack and my video is the fact that
Cinderella appears quite often. One of my panels on the album
features Cinderella. One of the characters from my video also
represents this fairytale fugue and this link is very important, as it is
this character who finds the book which gives them the confidence.
That is why it was important to have her on one of the panels. The
idea of her being an illustration is also very important as this relates
back to the idea of the dig-pack being a book and the fact that the
video is serving the same message.The link between the book
from the video and my dig-
pack

4. ▸ When creating the advert I wanted it to be quite different from the dig-
pack however still similar to the video. The dig-pack is quite
ambiguous and does not reveal a lot about the storyline of the video. I
wanted the advert to be a little clearer and to link more closely to the
video. The girls are sitting on a book case, they are miniature and small.
This shows that it is quite a fun video and it fits within the pop genre.
One of the girls who represents snow white is sitting on an apple. This
shows that each character has their own rate and this is also clear in the
video. The whole idea of the apple and the books implies that they are
in school and that it has a very innocent and education-like theme. This
is true and can be seen in the video, for they are high school students.
This strong link between the advert and the video is clear and draws in
a target audience.
▸ The idea of the apple is simple and bright and funky. That is why I have
created another link and added it to the dig-pack. It serves its purpose
as the disk panel, due to its size it is small and round and I though this
would be quite gimmicky and fun. The style is different however, on the
digi-pack it is more stylised and animated.
▸ I have also used the same pink circles as graphics on my dig-pack. This
adds a female -like and magical element I knew that my target
audience would be drawn to this colour scheme more than any and
that the round shapes and opacity act as a sparkle -like design.
Similar colour
schemes, and
designs.
Apple design
re- used