The presentation of Kylie Fletcher at E-commerce Berlin 2019.

2. The hidden gem of conversion optimization

4. Kylie Fletcher
Content, event & marketing

5. The majority of e-commerce retailers
doesn’t bother with site search,
checking any metrics and/or optimization.
*research econsultancy.com

7. 10% of visitors
could make up to 50%
of your revenue

8. A searching visitor looks
up more than twice
as many pages

9. 80% of ‘searchers’ seek a specific
product and have a definite intent to
purchase

10. Searchers buy up to
5 times more

11. With every waiting second, up to
30% of visitors will leave your
webshop

12. An unhappy visitor
=
no (extra) revenue

13. Ok, the necessity is clear.
But how?

14. No-brainer:
Make sure your search bar is
very visible and big enough.
Even if you have a webshop with only a
few products.

15. Make your site search
Instant & relevant.
The faster, the better.
Finding red trousers, when looking for red trousers.
Not yellow socks.

16. Make use of
Filters & Sorting.

17. Make use of an automated
error-tolerance spellcheck
& synonyms.

18. Use site search as a
conversion booster.

19. Don’t forget to add
content to your
search engine.

20. Instant filters
Error tolerance
Instant results after
a single keystroke
Sorting
Highest
Relevance
Promotional
banners
Interface
Mobile first
interface

21. Make sure to have an optimized
search on any device, not just on
desktop.
More searches than ever take place
on mobile, whilst the actual sale takes
place on different device.

22. Optimize.
Collect, save, check & use your metrics.

23. Optimized site search
=
Higher conversion
And a ‘finding’ customer,
is a happy and returning customer.

25. Instant site search
Highest relevance
Mobile first interface
Error-tolerance
Synonyms
Complete control
Easy setup
Zero-hit management
Transparant pricing
Amazing support!

26. Check my
Search
Check the quality of your current
site search with 13 easy questions:

27. Curious? Any additional questions?
Don’t hesitate to come see us at A6.4,
or check sooqr.com!