10 tips for actionable web analytics

3,493 views

Published on

Web analytics is the leitmotiv in every search marketing project. To measure is to know and analyzing your website can provide useful information to increase the return. 10 practical tips to optimize your web analytics are given during this session.

Published in: Business, Technology
0 Comments
11 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,493
On SlideShare
0
From Embeds
0
Number of Embeds
57
Actions
Shares
0
Downloads
225
Comments
0
Likes
11
Embeds 0
No embeds

No notes for slide
  • 10 tips for actionable web analytics

    1. 1. 10 tips for actionable web analytics <ul><li>Tom Michiels </li></ul>
    2. 2. QueroMedia Snapshot
    3. 3. Our killer combo
    4. 4. (De Tijd, 18 april 2008)
    5. 6. © Michael Sack – Idearc Media
    6. 7. Selling the milk Susan is more likely to buy the milk if it is in aisle 7 Not easy: <ul><li>You don’t know it is Susan walking in the store. </li></ul><ul><li>How to move the milk in real-time to aisle 7? </li></ul>Leverage the power of internet!
    7. 8. © Michael Sack – Idearc Media
    8. 9. Visitors Customers Success * 2 Input * 2 Dropout /2 <ul><li>Search Engine Advertising </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Persuasive webdesign </li></ul><ul><li>Usability </li></ul><ul><li>Web Analytics </li></ul>
    9. 10. What is a conversion
    10. 11. Web Analytics Overview
    11. 12. 1. Measure processes Product page Checkout success
    12. 13. 1. Measure processes
    13. 14. 1. Measure processes
    14. 15. 2. Determine bottlenecks
    15. 16. 2. Determine bottlenecks
    16. 17. 3. Test, test, test
    17. 18. 3. Case study - original
    18. 19. 3. Case study - Split run + 66%
    19. 20. 3. Case study - Sneakertom 1 2 3
    20. 21. 4. Think about Usability
    21. 25. 5. Check your traffic sources www.site.com/ ?utm_source=newsletter&utm_medium=email
    22. 27. Measure e-mail click-throughs
    23. 28. 6. Know your visitors
    24. 29. 6. Know your visitors
    25. 30. 6. Know your visitors
    26. 31. 6. Know your visitors
    27. 32. 7. E-mail lost visitors
    28. 33. 8. Integrate online & offline
    29. 38. Visitors KBCBonus.be
    30. 39. Visitor source Cheers to Paul (KBC), Wouter (VVL|BBDO), Bart & Christophe (Proximity|BBDO) Total: 88.579
    31. 40. 9. Listen to your visitors
    32. 41. 10. The long tail of search
    33. 42. Yahoo! Keyword Tool: ‘shoe’
    34. 43. 10. The long tail of search
    35. 44. 11. Appoint someone
    36. 45. Thank you! www.linkedin.com/in/michielstom

    ×