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Harnessing Digital Tools for a Global Audience                   @livefreerange
@livefreerange
156 millionFacebook usersin the US- up 6% in thelast 3 months*                 @livefreerange
51 million users   in Brasil (up            16%)50 million users    in India (up            9%)*        @livefreerange
Vietnam has hadthe biggest growthin Facebook userswith a 55% inc(now 5.5 millionusers)*                     @livefreerange
User Perspective• Facebook algorithms dictate the  Newsfeed• Interaction happens within the  Newsfeed• Limited tolerance f...
@livefreerange
@livefreerange
@livefreerange
Plan with a goal in mind• Use facebook Insights to inform future  posts• Use Google Insights for search terms• Is “Places”...
@livefreerange
@livefreerange
Lead the conversation• Keep an eye on trending topics and if they  are relevant to you, get involved• Use a popular # stra...
@livefreerange
@livefreerange
visibletweets.com       @livefreerange
@livefreerange
@livefreerange
Pinterest is No 3in the US socialmedia chart with104 million users                    @livefreerange
@livefreerange
@livefreerange
@livefreerange
@livefreerange
Mobile now accounts                                for 10% of internet                                  usage worldwide   ...
@livefreerange
Key points on sharing• Stick to key values of content marketing –  make sure anything you want shared has  inherent value ...
Now localised in 43countries & across 60languagesMore than 10% ofglobal traffic comesfrom mobile sites500 years of YouTube...
@livefreerange
Community engagement• Think about using “How to”to engage with  current students as well as new  audiences?• Could your co...
Remember:    Engaging with bloggers is about you   providing content that’s interesting and beneficial to THEIR audience. ...
Don’t forget audio!                      @livefreerange
@livefreerange
So…where do you start?1. Organisational Goals2. Decide which metrics are important to   you and how you’re going to measur...
• Social Media platforms are great places  for engagement as well as support –  just make sure you’re there for the right ...
EvaluationWebsite      Metric            Stat     • Measure stats collectedGAnalytics   Twitter Visits    104        again...
@livefreerange
@livefreerange
@livefreerange
@livefreerange
Troubleshooting(when it all goes terribly wrong…)                                 @livefreerange
3 choices! •Reply •Delete •Ignore           @livefreerange
@livefreerange
Social Media Guidelines• Encourage staff to engage and talk about  your brand on twitter• Be clear about your company cave...
Remember: Your social media        policy / code of  conduct, should not differ    wildly from the normal standards of beh...
Most importantly• Don’t jump on every new (or old) platform,  especially if you have limited time and  resources• Don’t wr...
Useful resources•   Mashable.com•   TheNextWeb.com•   Technorati.com•   Reddit.com•   SocialMediaToday.com•   FastCompany....
Contact: Jennifer BeggEmail: jennifer@livefreerange.comTwitter: @livefreerangeWebsite: www.livefreerange.com              ...
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Harnessing Digital Tools for a Global Audience

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BUILA Conference 2012 at the University of Glamorgan

Published in: Business, Technology
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Harnessing Digital Tools for a Global Audience

  1. 1. Harnessing Digital Tools for a Global Audience @livefreerange
  2. 2. @livefreerange
  3. 3. 156 millionFacebook usersin the US- up 6% in thelast 3 months* @livefreerange
  4. 4. 51 million users in Brasil (up 16%)50 million users in India (up 9%)* @livefreerange
  5. 5. Vietnam has hadthe biggest growthin Facebook userswith a 55% inc(now 5.5 millionusers)* @livefreerange
  6. 6. User Perspective• Facebook algorithms dictate the Newsfeed• Interaction happens within the Newsfeed• Limited tolerance for “Page Noise”• Text vs picture, video & poll• Influence of the Ticker @livefreerange
  7. 7. @livefreerange
  8. 8. @livefreerange
  9. 9. @livefreerange
  10. 10. Plan with a goal in mind• Use facebook Insights to inform future posts• Use Google Insights for search terms• Is “Places” a tool you can use?• Photo & Video tagging• Optimum time for posting (to your audience)• Questions & prompts @livefreerange
  11. 11. @livefreerange
  12. 12. @livefreerange
  13. 13. Lead the conversation• Keep an eye on trending topics and if they are relevant to you, get involved• Use a popular # strategically to get more clicks on links• Don’t be a broadcaster, be a conversationalist @livefreerange
  14. 14. @livefreerange
  15. 15. @livefreerange
  16. 16. visibletweets.com @livefreerange
  17. 17. @livefreerange
  18. 18. @livefreerange
  19. 19. Pinterest is No 3in the US socialmedia chart with104 million users @livefreerange
  20. 20. @livefreerange
  21. 21. @livefreerange
  22. 22. @livefreerange
  23. 23. @livefreerange
  24. 24. Mobile now accounts for 10% of internet usage worldwide Mobile will overtake fixed line in India before the end of 2012** http://thenextweb.com/mobile/2012/ @livefreerange
  25. 25. @livefreerange
  26. 26. Key points on sharing• Stick to key values of content marketing – make sure anything you want shared has inherent value to the user• Mention video when courting PR and media attention• Ensure there are links from your clip to appropriate pages on your website• Remember YouTube is now owned by Google so clips give you more opportunities to appear in search! @livefreerange
  27. 27. Now localised in 43countries & across 60languagesMore than 10% ofglobal traffic comesfrom mobile sites500 years of YouTube videowatched every day on Facebook @livefreerange
  28. 28. @livefreerange
  29. 29. Community engagement• Think about using “How to”to engage with current students as well as new audiences?• Could your content work as a series?• Are there opportunities to get your community involved?• Spend time and effort engaging with relevant bloggers, encourage them to embed your content @livefreerange
  30. 30. Remember: Engaging with bloggers is about you providing content that’s interesting and beneficial to THEIR audience. Don’t try to sell them on your business, spend timelearning about their audience and (provided the audience is relevant to you) build content they will enjoy. @livefreerange
  31. 31. Don’t forget audio! @livefreerange
  32. 32. @livefreerange
  33. 33. So…where do you start?1. Organisational Goals2. Decide which metrics are important to you and how you’re going to measure them3. Find people within your organisation who LOVE social media4. Use your current student body to research what will work5. Experiment but don’t forget to measure! @livefreerange
  34. 34. • Social Media platforms are great places for engagement as well as support – just make sure you’re there for the right reasons• Social Media may be free but to do it well is time consuming – use a dashboard like HootSuite or BufferApp to make your life easier• Don’t forget about SEO – sharing drives traffic to your website so make your content is easy to share @livefreerange
  35. 35. EvaluationWebsite Metric Stat • Measure stats collectedGAnalytics Twitter Visits 104 against campaign goalsGAnalytics FB Visits 78 • Assess regularly andGAnalytics LinkedIn Visits 47 tweak to maximise impactBitly.com Link clicks 20,000 • Look at comments forBufferApp Retweets 1,000 feedbackTweetReach Exposure of tweet 342 • Storify key elements ofBlog Stats G+ shares your journey to remindBlog Stats StumbleUpon you of successes and shares potential improvementsYouTube ViewsYouTube Likes @livefreerange
  36. 36. @livefreerange
  37. 37. @livefreerange
  38. 38. @livefreerange
  39. 39. @livefreerange
  40. 40. Troubleshooting(when it all goes terribly wrong…) @livefreerange
  41. 41. 3 choices! •Reply •Delete •Ignore @livefreerange
  42. 42. @livefreerange
  43. 43. Social Media Guidelines• Encourage staff to engage and talk about your brand on twitter• Be clear about your company caveats• Keep your community rules simple & share them with everyone• Request that employees using their own accountsupdate their bio if they’re planning to talk about your brand @livefreerange
  44. 44. Remember: Your social media policy / code of conduct, should not differ wildly from the normal standards of behaviour anddata management you would expect from an employee. @livefreerange
  45. 45. Most importantly• Don’t jump on every new (or old) platform, especially if you have limited time and resources• Don’t write off new platforms, play around with them and assess how you might use them• Be open minded, sometimes it’s ouraudiencewhotell us how we should be communicating @livefreerange
  46. 46. Useful resources• Mashable.com• TheNextWeb.com• Technorati.com• Reddit.com• SocialMediaToday.com• FastCompany.com• BitRebels.com @livefreerange
  47. 47. Contact: Jennifer BeggEmail: jennifer@livefreerange.comTwitter: @livefreerangeWebsite: www.livefreerange.com @livefreerange

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