Here my presentation of paper no 8 Cultural Studies.Its a part of my academic activity. Its submitted to Dr. Dilip Barad Sir department of English MKBU.

1. Comparison between Media
culture and Cultural Studies
Name: Sonal Olakiya
Roll No: 23
Paper:8(Cultural Studies)
Semester:2(Two)
Enrolment No:2069108420170022
Email Id:
sonalolakiya2405@gmail.com
Submitted by: Dr. Dilip Barad.
SMT: S.B.Gardi Maharaja Krishanakumarsinhji
Bhavnagar University

2. What is cultural Studies?
 Cultural Studies is the study of the
way in which culture is constructed
and organized and the ways in which
it evolves and changes over time.
Theory of Cultural Studies based
on:
 1} Cultural Contraction
 2}Hegemony

3. What is Media Culture?
 A Media Culture is an academic field that deal
with the content, form, history, effects and
political implication of various media and
technologies.
 Cultural studies of popular culture seeks to bring
to the surface the ideologies and political ideas
hidden in mass media entertainment, in the belief
that media culture transmits ideologies that
reinforce oppressive structures of class, gender,
sexuality and race through popular
representation.
 Media culture mostly supports the hegemony of
specific power group. Media culture masks
oppressive condition of class and gender and
often the economic angle to cultural ideologies of
the family or the law.

4. Types of Media
Media
Printer Television Radio Internet
Newspaper Magazines Forums Websites
Social
Networking
Sites

5. Cultural Studies
communication community
language Discourse
Representation

6. Purpose of Media
Informatio
Advert
iseme
nt
Entertain
ment &
Educatio
n

7. Media Culture Is an integral part
of modern society

8. Impact of media Culture on
society
 Negative
 News for sell
 Unethical practice
 Influence of powerful
group
 Media shows you
what that want to
see
 Positive
 Social awareness
 Promoting the
healthy democratic
traditions
 Alert & coverage of
natural disasters
 Role in social
accountability
 Exposing corruption
 Nation building
 Education
 Watchdog

9. Some Examples of Media’s
Influence

10. Conclusion
 Our Languages are our media. Our
media are our metaphor. Media and
Culture are in correction:
Communication media are hand down
values and norms of culture, culture
hands down media contents
(discourse). By the heavy use and
great value which communication
media can’t are taking nowadays,
culture and media can’t be separated
from each other.

11. Thank You….