This presentation is about the Media culture and cultural studies.

1. S. B. GARDI DEPARTMENT OF ENGLISH
M.K.BHAVNAGAR UNIVERSITY
Prepared by: Gohil. Devikaba. J
Roll no.: 05
Course No.:08
Course Name: The Cultural Studies
Enrolment No. : Pg14101015
Topic name: Media culture and Culture Studies

2. In brief about Media Culture:
• Advertising, marketing
and critique are all
features associated with
media.
• Two kinds of media that is
one-to-one (i.e. phone
conversation between two
person) and the other is
mass communication (i.e.
the films).

3. • Mass media constitute a
public space.
• They generate debates,
influence opinion and
create markets.
• And they may not be
controlled by the state
but they are controlled
by large corporations
that generates
enormous profits.

4. Popular culture and cultural studies:
• Mass media is connected
with popular culture.
• Popular culture is the media,
products, and attitudes
considered to be part of the
mainstream of a given
culture and the everyday life
of common people.

5. • Studying media culture is not
only to focus on the ‘cultural
aspects’ of any media but also
paying attention to the economics
of media.
• Media culture clearly reflects the
multi sides of contemporary
debates and problems.
• It is there for this reason that any
reading of the media must always
be a political reading.

6. Examples:
Sugges
tive
provoc
ative

7. Examples:
• In the suggestive
type of
advertisement the
appearance of the
celebrity is more
important.
• The word ‘Just
Friends’ is more
important.
• In the provocative
type of
advertisement the
message conveyed
through the
language is more
important.
• The word ‘Todo
nahi jodo’ is more
important.