Media culture

346 views

Published on

This is my presentation on Media Culture in Cultural Studies...

Published in: Education
3 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total views
346
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
5
Comments
3
Likes
2
Embeds 0
No embeds

No notes for slide

Media culture

  1. 1. Topic: Media Culture as an effective tool in Cultural Studies Paper Name: Cultural Studies Paper No.: 8 Name: Bhatt Urvi Roll No: 32 Std: M.A. Sem: 2 Submitted to: Department of English Maharaja Krishnakumarsinhji Bhavnagar University
  2. 2. Cultural studies Community Cultural Studies Interests Communication
  3. 3. Communication Is about Language Discourse Representation Is produced by Structures Technology
  4. 4. * Advertising , marketing and critique associated with media. * Technologies of communication. * Production and meaning dissemination. Media
  5. 5. Films Films referred to Mass Media Mass Communication Large number of people
  6. 6. Mass Media Constitute a public space.
  7. 7. Reproduction Media Culture Reproduces Social Values Oppressions Inequaliti es
  8. 8. Media Culture * Helps reinforce * The hegemony * Power of specific political Cultural * Economic group
  9. 9. Provocation Media Culture Provocative Example : Portrayal of Pakistan
  10. 10. Cultural Studies
  11. 11. Popular Media * Cultural studies of popular media cultural involves: * An analysis of the forms of representation. * An analysis of the political ideologies. * An examination of the financial sources/sponsors. * An examination of the roles played by other objects.
  12. 12. Cultural studies asks about * The oppressive, unequal nature of institutions. * Possible resistance to oppressive ideologies. * Contemporary cultural studies of media culture explores what is being called ‘media Ecologies’.
  13. 13. Intersection * Intersection of information * Communication technologies * Organizational behavior * Human interaction
  14. 14. Exploration Technol ogy’s ecology Media Culture Marketing Explorati on
  15. 15. Marketing Tools
  16. 16. Hindi Films * We have to look at: * The ‘star’ and his/her personality * The tools * The workers * The language * The audience * The marketing the role of the state * The reviews

×