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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
SUBJECT CODE & NAME OM 0010 - OPERATIONS MANAGEMENT
BK ID B1934
CREDITS & MARKS 4 CREDITS AND 60 MARKS
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. Write short notes on :
a. Origin of operations research
Answer:Operationsresearch,oroperational researchin British usage, is a discipline that deals with
the application of advanced analytical methods to help make better decisions. Further, the term
'operational analysis'isusedinthe British(andsome BritishCommonwealth) military, as an intrinsic
part of capabilitydevelopment,managementandassurance.Inparticular,operationalanalysisforms
part of the Combined Operational
b. Levels of Strategies in an Organisation
Answer:Strategymayoperate atdifferentlevelsof anorganization -corporate level, business level,
and functional level. The strategy changes based on the levels of strategy.
Corporate Level Strategy: Corporate level strategy occupies the highest level of strategic decision-
making and covers actions dealing with the objective of the firm, acquisition and allocation of
resources and coordination of strategies of various
c. Consumer Pricing Expectations Range

2. Answer:ConsumerPricingExpectationsRange (CPER) is a term, which is commonly used in demand
forecasting. This term has two aspects, namely, consumer aspect and producer aspect. From the
consumer’s aspect, CPER implies that the consumer has an expectations range in case of pricing.
Consumer forms opinion based on the price of the product. The expectations of the price depend
uponvariousfactorssuch as environmental factors, paying capacity of the consumer and the utility
provided by the product. Hence, CPER means the price,
Question.2. Explain following Models of Operations Research
a. Iconic model
Answer:An Iconic Model is a look-alike representation of some specific entity
(e.g. a house)
Classification: Iconic Models can be represented in:
b. Analogue model
Answer:An Analogue Model is the representation of entities of a system by analogue entities
pertaining to the model (e.g. through diagrams).
Classification
An Analogue Model can be built through:
- Two
c. Symbolic model
Answer:A Symbolic Model is the representation of entities of a system through symbols.
Symbols can be:
- mathematical
d. Descriptive model
Answer:Descriptive models are used to merely describe something mathematically. Common
statistical modelsinthiscategoryinclude the mean, median, mode, range, and standard deviation.

3. Consequently,these phrasesare called"descriptive statistics." Balance sheets, income statements,
and financial ratios also are descriptive in nature.
Question.3.Case Study: Services Operations Management at XYZ
Restaurant.
Discussion questions:
1. What can be the reasons for the failure of XYZ restaurant in
introducing French and Italian foods?
Answer:XYZ restaurant has been performing satisfactorily over the last 30 years. It opened its first
outlet in the year 1980 in Pune, and since then it has grown to 1000 outlets in the mid-east Asia. In
the year 2000, XYZ restaurantenjoyedthe maximumfootfall inalmostall the nationsitwas present.
By 2005, itaddedItalianandFrenchfoodin itsmenuto compete with the established international
2. What strategies could have helped XYZ restaurant while
introducing new services?
Answer:The nations of mid-east Asia did not welcome the change in the image of XYZ from local
foodchainrestaurantto international restaurant.The customers found lower quality of French and
Italian foods in XYZ than they used to get in other restaurants. The offering, delivery and image of
XYZ could not match the new services and customers avoided to visit XYZ for Italian and French
foods. The market of this restaurant was still favouring its local sense of cooking food. XYZ soon
revertedtothe earlierservice operationsandpoliciesof local belongingnessand thus recovered the
Question.4. Explain the following criterions that a decision maker
may adopt under uncertain conditions.
a. Maximax Criterion
Answer: This decision criterion is applied by the most optimist decision maker when he thinks
optimisticallyaboutthe happeningof eventsaffectingadecision. If this philosophy is followed, the
managerwill choose thatalternative underwhichitispossibleto receive the mostfavorablepay-off.
b. Maximin Criterion

4. Answer:Thiscriterionisadoptedbythe mostpessimisticdecisionmaker.The managerbelieves that
worst possible may take place. This pessimism causes the selection of that alternative which
maximizes the least favorable pay-off. In table 3.2, the minimum pay-off for each alternative is as
follows –
Centralization Rs. 15 crores
Decentralization Rs. 10 crores
The decisionwouldbe tocentralize the distributionaccordinglybecause it maximizes the minimum
pay-off.
c. Minimax Regret Criterion
Answer:Minimax criterion leads to the minimization of regret. The managerial regret is defined as
the pay-off for each alternative under every state of nature of competitive action subtracted from
the most favorable pay-off which is possible with the happening of the particular event. When
managerchoosesan alternative andwhenastate of nature takes place which does not result in the
mostfavorable pay-off,regrettakesplace.The manager is regretful that the alternative chosen did
not lead to the best payoff. Because the
d. Realism Criterion
Answer:Realism payoff for alternative:
= a x (Maximum payoff for alternative) + (1 – a ) x (Minimum payoff for alternative)
Thompson Lumber company example: Thompson’s coefficient of realism (optimism) a = 0.45
e. Insufficient Reason Criterion
Answer:Three preceding decision ‘Criteria assume that without any previous experience, it is not
possible or worthwhile to allocate any probability to the states of situation. In this case also,
probabilitycanbe allocatedthoughthere isnocriterion for allocating the probability. The situation
isreferredtoas insufficientreasoncriterionorLa Place criterion,orBay’spostulate.Inthiscriterion,
equal probability is allocated to each event
Question.5. Solve the assignment problem shown in the following
table:

5. Also determine the total assignment cost.
Answer:
10 12 9 11
5 10 7 8
Question.6. There are four jobs, namely D, E, F, and G, which need
to be sequenced on two machines, namely machine 1 and machine
2. The processing time of the jobs D, E, F, and G on machine1 are 2,
6, 4, and 8, respectively. However, on machine 2, the processing
time of D, E, F, and G is 3, 5, 7, and 4, respectively. Determine the
job sequencing for this problem and Total flow time for four jobs.
Answer: When a number of jobs are given to be done and they require processing on two or more
machines,the mainconcernof a manageris to findthe orderor sequence toperformthese jobs.We
shall considerthe sequencingproblemsinrespectof the jobstobe performedin a factory and study
the methodof theirsolution.Suchsequencingproblemscanbe broadlydividedintwogroups.Inthe
first one, there are n jobs to be done, each of
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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