Strategy / Objectives
Discovery and Scope
• Stakeholder Meetings
• Who, what, when, where and how does this system touch others
• Competitive Analysis
• Vertical and Horizontal
• Best Practices
• Innovation
• User Research
• Field Studies
• Interviews / Surveys
• Feedback
• Guerilla Perspective
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Needs / Requirements
Documenting with Purpose
• User Profiles
• Who are your users? What do they do? Why do they
do it?
• User Scenarios
• What do users need? How would they prefer to do
what they do?
• Functional Specs / Requirements Documents
• Combines business and user needs to create a working
document from which development can start and
evolve
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Structure
Establishing a Foundation
• Conceptual Models
• What is expected?
• Above and Beyond <- Innovation
• Information & Workflow Design
• Produces a visual perspective
• Gives first view of size, process, and flow
• Brainstorming
• Sketching / White boarding / Story Boarding / Thumbnails
• High Level
• Collaborative
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Interaction
Getting into the Details
• User Interface
• Wireframing
• Guidelines
• Page level structure, workflow, design, functionality
• Interaction Design
• How elements on the page work
• Great place to innovate
• Prototyping
• Showing how wireframes and interaction design come together
• Tests before development
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Implementation
UX Role in Agile Implementation
• Presents / iterates wireframes & prototypes
• Continually interacts with team
• Advocates for the user
• Usability Reviews / Tests
• Final Acceptance
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Who uses UX?
It’s for Everyone
• Participatory Process
• UX is a team effort
• UX principles reach all parts and stages of product
/ service development and design
• UX professional is the teacher, guide, thought
leader, and innovator of UX principles for the rest
of the team
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Take Aways
What does a UX professional add?
• Gets Buy-in
• Sets Direction
• Establishes Foundation
• Implements Creativity and Innovation
• Advocates for the User
• Quality, Consistency, & Usability
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