2. INTRODUCTION
• That was a time when everyone had its kiryana
(grocery) store.
• Since the modernization of global retail industry
in late 90s, Pakistani consumers were more
aware of what was happening internationally.
3. • A new diversification in consumer
preferences and factors fueling an
exponential growth of retail in Pakistan.
• Customers prioritize ‘experience’ over
‘product’.
5. • The bulk of recent retail investment (local
and international) has been in the
development of two categories:
1. shopping malls
2. department stores.
6. Rise of the 'mall' culture
• Dolmen Centre in Tariq Road (established
in the nineties), was the first vertical
shopping complex in Pakistan built on a
multiple floor layout.
7. • The mall did not turn out the way it had
been envisioned.
8. • It was almost a decade later that Pakistan
had its first shopping mall, when Park
Towers opened in Karachi.
9. • The opening of Dolmen Mall Tariq Road in
2002 proved to be a game changer.
• The two strategic decisions that paid off.
1. the establishment of Sindbad’s
Wonderland.
2. a food court.
10. • The mall changed into a social venue,
where people went to enjoy the amenities
rather than to buy.
11. Entry of Makro and Metro
Cash & Carry:
• They entered in Pakistan and gave people
the first glimpse of what organized retail
looked like.
12. Strategic Mistake:
•Both tried to replicate their international
model without understanding the dynamics
of local market.
13. • Today, malls have become the
battlegrounds where brands, small,
medium and big, the known and the
obscure, are fighting it out for consumer
attention.
14. Grocery shopping gets a
facelift
• Shift in consumer shopping preferences,
from a ‘product-price focus’ to an
‘assortment-experience’ focus, was not
only noticed by investors but also by local
grocery retailers.
15.
16. Retail andRetail and
wholesalewholesale
sectorsector
possessespossesses
huge potentialhuge potential
for growthfor growth
StrengthsStrengths
lack of
educational and
training
facilities..
WeaknessesWeaknesses
BoostBoost
employmentemployment
andand
purchasingpurchasing
power ofpower of
peoplepeople
OpportunitiesOpportunities
• Lack ofLack of
GovernmentGovernment
support.support.
• The absence ofThe absence of
an enablingan enabling
businessbusiness
environmentenvironment
ThreatsThreats
SWOTSWOT
AnalysisAnalysis
