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Privacy is a Commodity, Not a Place: Defrag 2010 keynote

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The way we think about privacy is all wrong, based on laws written in another place and another time.

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Privacy is a Commodity, Not a Place: Defrag 2010 keynote

  1. 1. PRIVACY IS A COMMODITY, NOT A PLACE http://www.flickr.com/photos/wonderlane @maggiefox
  2. 2. Have you ever felt that your privacy has been violated online?
  3. 3. The word I just used: VIOLATED… http://www.flickr.com/photos/stevendepolo
  4. 4. “To disturb rudely or improperly…” “To break in upon, or infringe upon…”
  5. 5. space http://www.flickr.com/photos/blapp physical
  6. 6. Do you know why?
  7. 7. personal property and security http://www.flickr.com/photos/springfieldhomer Privacy laws address
  8. 8. is his castle http://www.flickr.com/photos/8323445@N08 a man’s home
  9. 9. laws were intended to prevent the state from entering the homes of private citizens
  10. 10. We suck at context – we think here & now is all there is
  11. 11. New Concept http://www.flickr.com/photos/dominicspics
  12. 12. New Concept http://www.flickr.com/photos/dominicspics Not Global
  13. 13. New Concept http://www.flickr.com/photos/dominicspics Rooted in 18th century property law Not Global
  14. 14. New Concept http://www.flickr.com/photos/dominicspics Rooted in 18th century property law Not Global Very squishy
  15. 15. And now we’re digital
  16. 16. Digital privacy is about bits… the breadcrumbs we leave behind http://www.flickr.com/photos/diongillard
  17. 17. In the digital revolution, that data is incredibly valuable… but not to Big Brother
  18. 18. There’s a little 600 billion dollar a year industry in trouble because… we don’t hang out where we used to http://www.flickr.com/photos/dsifry
  19. 19. http://www.flickr.com/photos/sreejithk2000 Not ALL the eyeballs; the RIGHT eyeballs
  20. 20. You Your data Your privacy
  21. 21. Source: Bureau of Economic Analysis, U.S. Department of Commerce *except for this one – that’s made up U.S economic drivers 120 100 80 60 40 20 0 Consumption Investment Government Conferences*
  22. 22. Your data has real, tangible value – because there’s a market for it Your privacy is no longer a place it’s a commodity
  23. 23. So lets think about it this way; When Facebook leaks your data…
  24. 24. http://www.flickr.com/photos/richt They’re not looking in your window… They’re TAKING YOUR STUFF!
  25. 25. Advertisers are thinking (or choosing to think) the wrong way about your data…
  26. 26. Advertisers are thinking (or choosing to think) the wrong way about your data… They are taking your stuff to help them get better at taking more of your stuff…
  27. 27. That’s lose-lose We should extract that value
  28. 28. Profit sharing? Discounts? Loyalty programs?
  29. 29. Web-based platforms are rich in data reserves http://www.flickr.com/photos/20940650@N07
  30. 30. Web-based platforms are rich in data reserves http://www.flickr.com/photos/20940650@N07 http://www.flickr.com/photos/spine The right to NOT be annoyed by poorly targeted ad campaigns?
  31. 31. Web-based platforms are rich in data reserves That doesn’t make a lot of sense http://www.flickr.com/photos/20940650@N07 http://www.flickr.com/photos/spine The right to NOT be annoyed by poorly targeted ad campaigns?
  32. 32. What is a natural resource in the Information Age?
  33. 33. Thanks. www.flickr.com/photos/solyoung Embrace the “Privacy Paradox” The law can’t keep up with the web Your data is being commoditized We need to think about it differently

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