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MININGDATA:DEVELOPINGFOUNDATIONSSOCIALGOODPresented by: Cam   Finlayson •   Feb 17, 2012
Personal Data:Volunteered orObserved.            Searches      Social Graph               Calendars         Interests     ...
“Data is the new oil” Andreas Weigend, Former Chief Scientist at Amazon.com                                        Image: ...
Data needs to berefined before itcan becomeuseful.              Image: Walter Siegmund
Storageis gettingcheaper.      Image: 123Net
The Perception ofPrivacy.             Image: Quinn Dombrowski
The Importance of   ValueExchange
Observed
Data Mining for  Social Good.            Image: Gulustan
UN Global Pulse.             Image: Global Pulse
Digital Signals.               Image: Global Pulse
As technologyevolves thenetwork grows.
Pulse Labs.              Image: Global Pulse
Real-time E-Priceof Bread.              Image: Global Pulse
US UnemploymentRate Predictions.              Image: Global Pulse
Twitter & CrisisRelated Stress.               Image: Global Pulse
Public Datasetsare incomplete.
DataPhilanthropy.
Personal DataRedefined.
Thank you to ourSponsors and Partners
Social Media Group SMWTO: Mining Data - Developing Foundations & Social Good
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Social Media Group SMWTO: Mining Data - Developing Foundations & Social Good

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Big Data has quickly become an industry buzz term and with it promises of exciting opportunities for consumer intelligence. However, increasing privacy concerns and the logistics associated with data refinement bring their own unique set of challenges for marketers. In his session, Cam will outline some emerging solutions to address these concerns as well as innovative opportunities for social good through real-time data analysis.

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Social Media Group SMWTO: Mining Data - Developing Foundations & Social Good

  1. 1. MININGDATA:DEVELOPINGFOUNDATIONSSOCIALGOODPresented by: Cam Finlayson • Feb 17, 2012
  2. 2. Personal Data:Volunteered orObserved. Searches Social Graph Calendars Interests Location Purchases
  3. 3. “Data is the new oil” Andreas Weigend, Former Chief Scientist at Amazon.com Image: Unknown
  4. 4. Data needs to berefined before itcan becomeuseful. Image: Walter Siegmund
  5. 5. Storageis gettingcheaper. Image: 123Net
  6. 6. The Perception ofPrivacy. Image: Quinn Dombrowski
  7. 7. The Importance of ValueExchange
  8. 8. Observed
  9. 9. Data Mining for Social Good. Image: Gulustan
  10. 10. UN Global Pulse. Image: Global Pulse
  11. 11. Digital Signals. Image: Global Pulse
  12. 12. As technologyevolves thenetwork grows.
  13. 13. Pulse Labs. Image: Global Pulse
  14. 14. Real-time E-Priceof Bread. Image: Global Pulse
  15. 15. US UnemploymentRate Predictions. Image: Global Pulse
  16. 16. Twitter & CrisisRelated Stress. Image: Global Pulse
  17. 17. Public Datasetsare incomplete.
  18. 18. DataPhilanthropy.
  19. 19. Personal DataRedefined.
  20. 20. Thank you to ourSponsors and Partners

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