Learn how-to promote Apps & Content with Facebook Open Graph Sponsored Stories! Use Open Graph Sponsored Stories to grow the userbase of your Open Graph-app or content-website! For maximum Conversion, target particular Open Graph Objects & combine with narrow targetting of interests. Exclude existing app-users! Open Graph Sponsored Stories can be complex - plan & design campaigns together with your app-developer!

1. Open Graph Sponsored Stories
Learn how-to promote Apps & Content with Sponsored Stories
Jun 3rd, 2013, More: http://bit.ly/opengraph-sponsoredstories
http://die.socialisten.at
Michael Kamleitner, Die Socialisten

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3. die.socialisten.at
social network development
About: Die Socialisten
"Die Socialisten" is a Vienna-based social-software agency
focussing on the design & implementation of apps and
marketing-solutions on social web platforms like
Facebook.
To date, we have successfully built more than onehundred
brand-pages, applications and integrations of external
websites.
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Bertelsmann, FTD, Krone Multimedia, ATV and Hitradio Ö3.
"Die Socialisten" are Austria's first agency listed in the
official "Facebook Preferred Marketing Developer"-program.
http://die.socialisten.at | http://facebook.com/diesocialisten

4. Open Graph Sponsored Stories
What is the subject of these Ads?
Open Graph Sponsored Stories are boosting Open Graph actions,
which have been published by existing app-users.
Open Graph Sponsored Stories are available for
Common (“listen”, “watch”, “like”...) and Custom Actions.

5. Open Graph Sponsored Stories
What is the purpose of these Ads?
Open Graph Sponsored Stories improve Newsfeed reach & visibility of
these actions among friends of the app-user.

6. Open Graph Sponsored Stories
What is the purpose of these Ads?
Open Graph Sponsored Stories are used best to grow an Apps userbase or
promote content-rich websites integrating deeply with Open Graph.

7. Open Graph Sponsored Stories
Pre-Requirements
App or Website integrated with Open Graph, signifcant no. of MAU and no. of published actions!
Works with Common Actions (“watches”, “listen”...) or Custom Actions!
Works with Websites, Canvas-, Tab-, Mobile Web- or native Mobile Apps!

8. Open Graph Sponsored Stories
Pre-Requirements
Currently not supported in Ads Manager or Power Editor!
3rd Party-Tools: Qwaya (http://qwaya.com) - USD 39,-/Month, Pulse, adSage.Social, Glow...

9. 1. Signup for Free Trial at Qwaya, Create Ad - “Open Graph Sponsored Story”

10. Action Spec
2. Enter Action Spec to target your Open Graph Actions

11. Action Spec: Targetting Open Graph Stories
This Ad is based on all “scrobble”-actions, which have been
published in the App Last.fm Scrobbler.
{"application": "127675550671337",
"action.type": "lastfm-og-scrobbler:scrobble"}

12. Action Spec: Targetting Open Graph Stories
This Ad is based on all “scrobble”- & “love”-actions, which have been
published in the App Last.fm Scrobbler.
Multiple Open Graph Actions are targetted by providing a JavaScript-array in “action.type”.
{"application": "127675550671337",
"action.type": ["lastfm-og-scrobbler:scrobble",
"lastfm-og-scrobbler:love"]}

13. Action Spec: Targetting Open Graph Stories
This Ad is based on all “scrobble”-actions, which have been published on a
particular Song in the App Last.fm Scrobbler.
The song is identified by providing the <og:url> of the Open Graph Object in “track”.
{"application": "127675550671337",
"action.type": "lastfm-og-scrobbler:scrobble",
"track": "https://lastfm.diesocialisten.at/tracks/16542940"}

14. Action Spec: Targetting Open Graph Stories
This Ad is based on all “scrobble”-actions, which have been published within the
last 30 days in the App Last.fm Scrobbler.
The timeframe is given in “time_expire” and defaults to the last 14 days.
{"application": "127675550671337",
"time_expire": 30,
"action.type": "lastfm-og-scrobbler:scrobble"}

15. Narrow down to fans!
Exclude existing users!
3. Narrow down targetting even further by interest & by excluding existing app-users!

16. Audience not relevant / not correct, since the
actual audience is determined by the no. of
friends, users who have performed the
action actually are having.
4. Publish the Ad! Ignore audience-size, as its not correctly calculated by Qwaya!

17. Display of Open
Graph Sponsored
Story on right-
hand-side
5. And this is how Open Graph Sponsored Stories are displayed...

18. ...and updated
Newsfeed
Display of Open
Graph Sponsored
Story in old...
5. And this is how Open Graph Sponsored Stories are displayed...

19. Open Graph Sponsored Stories
Executive Summary
More Details? Visit our blog! http://bit.ly/opengraph-sponsoredstories

20. Open Graph Sponsorednsored Stories
Executive Summary
Use Open Graph Sponsored Stories to grow the userbase of your
Open Graph-app or content-website!
For maximum Conversion, target particular Open Graph Objects &
combine with narrow targetting of interests. Exclude existing app-users!
Open Graph Sponsored Stories can be complex - plan & design campaigns
together with your app-developer!
Don’t forget: Open Graph Sponsored Stories are
subject to the <20% overlay-text-rule!
More Details? Visit our blog! http://bit.ly/opengraph-sponsoredstories

21. die.socialisten.at
social network development
Die Socialisten Garage
Social Web App-development on Facebook & beyond -
News, tutorials, best practices - http://garage.socialisten.at

22. Die Socialisten
Michael Kamleitner
http://fb.com/diesocialisten
http://twitter.com/diesocialisten
http://slideshare.net/socialisten