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Production process.pptx
1. First I opened a new photoshop
document, i made sure that it was
set to international paper and that
the size was a4. This was in order to
make it the correct format for
printing.
2. Next I inserted the image into photoshop, I used the
cropping tool to ensure that the model was sized
correctly, this was in order to draw attention to the
clothes in the image which is important to a fashion
spread.
3. I then adjusted the image so the model was more at the
centre. I also did this so there would be more empty
pavement space which is an easy area to make text stand
out on.
4. I then added in the text describing the outfit that my model
was wearing, the prices and where the clothes can be
bought from, I did this as it is conventional of a fashion
spread to have these things listed. I chose the colour to be
red so it would stand out from the rest of the colours in the
image
5. I then re-positioned the text so it would be in the
pavement and therefore more visible to the
audience. Placing this text here allows it to stand
out more to the audience, making it more legible.
6. I then adjusted the colour balance
to remove the high levels of blue in
the image, making the photograph
stand out more.
7. I then adjusted the vibrance levels in order to
to make the clothes stand out more and also
make the text more bold which is conventional
as the text is an important part of describing
the clothes.
8. I then adjusted the colour balance, vibrance and
the brightness/contrast. I did this in order to make
the colours of the model’s clothes stand out more,
adjusting these also helps the background of the
image stand out more, for example it makes the
grass greener and therefore more visually
interesting.
9. I then added the outer glow to my text in order
to make it stand out more, this was especially
needed after the adjustments to the smart
filters were made as this made it harder to
make out the text, therefore the outer glow
had to be added.