By Sachidananda S N

1. By
Sachidananda S N
B Sc (Ag), PGDMM.
Director: Vajra Biotech Pvt. Ltd.
Vice President: APART(NGO)
Mobil: 94481 57054
Phone: 08262 232454

2. Marketing strategies and sales
techniques
What is value addition?
JAzÀgÉãÀÄ?

3. Natural Vs Synthetic
Artificial vanilla is a
chemically synthesized
it is a by-product of
coal tar and it is
carcinogenic.

4. SSC Vanilla Products:

5. Indian Black Vanilla
Common curing
centers for
consistency in
Quality
Value Addition
Domestic Market
Development
Indian VanillaBrand

6. Vanilla Consumer End Products

7. Gourmet Vanilla

9. Vanilla Value Addition

16. Value Added Products of
SSC Vanilla

19. ಭತ್ತದಲ್ಲಿ ಮೌಲ್ಯವರ್ಧನೆ

22. ಕಬ್ಬಿನಲ್ಲಿ ಮೌಲ್ಯವರ್ಧನೆ

30. ಮೌಲ್ಯ ವರ್ಧಧತ್ ಉತ್ಪನಗಳು

35. value addition in tailoring

73. Marketing Management
ಮಾರುಕಟ್ೆೆ ನಿವಧಹಣೆ
What is Sales?
What is Marketing?

79. Export Vanilla Market:

81. Marketing Mix (4 Ps)

83. Benefits of branding

84. Packaging
• Serves a functional purpose and a means of
promotional communication about the product or
brand.
• A container or wrapping in which a product is
offered for sale.
• Effective and thoughtful packaging can increase
sales.

85. Product quality dimensions

86. Pricing Strategies

87. Promotion or Advertising

88. Promotion Mix
 What is the nature of each
promotional tool?
•Advertising
•Personal selling
•Sales promotion
•Publicity 0
10
20
30
40
50
60
70
80
90
Advertising
Sales
Promotion
Personal
Selling
Public
Relations
Consumer
Industrial

89. Types of Promotions
CONSUMER
Sampling
Coupons
Price-offs
Package coupons
Premiums
Contests /
Sweepstakes
Refunds / Rebates
Bonus packs
Price packs
Continuity plans
TRADE
Off-invoice
Free goods
Slotting allowances
Spiffs
Street money
Dating
Merchandising
allowances
Co-operative advertising
Sales contests
Sales bonuses

90. Place Mix

91. New Product Development
New product development
High risk / high return
Technological innovation
Creative destruction
Location of R&D
Disperse R&D to trend/technology leading
markets
High investment on basic and applied research
Strong underlying demand; affluent
consumers
Intense competition

92. S.W.O.T ANALYSIS
STRENGTHS
What do we do well?
INTERNAL
FOCUS
EXTERNAL
FOCUS
WEAKNESSES
What is wrong now?
OPPORTUNITIES
What possibilities exist?
THREATS
What can go wrong?
• What are your advantages?
• What do you do well?
• What relevant resources do you
have?
• What do other people see as your
strengths?
• What could you improve?
• What do you do badly?
• What should you avoid?
• Where are the good opportunities facing you?
• What are the interesting trends you are aware of?
• Useful opportunities can come from such things
as:
• Changes in technology
• Changes in government policy
• Changes in organizational structure
• Changes in business priorities?
• What obstacles do you face?
• What are other companies doing?
• Is the playing field changing?
• Is changing technology, trends, directions
threatening your position?
• Could any of your weaknesses seriously
threaten your business?

93. Thank You
Sachidananda S N
B.Sc.(Agri): PGDMM
Mob: 94481 57054
Ph: 08262 232454
www.vajrabiotech.com
E-mail: sachi@gmail.com