1. Mobile (052)960-3159 / snries@yahoo.com
Suzanne/ N. Ries
Brand Strategist Passionately promoting entrepreneurial thinking
AREAS OF EXPERTISE International fanatic that is passionate about
bridging great strategy and brilliant creative work to
Product Development
Strategic Planning
build robust business lines ranging from Writing
Branding
Instruments, Cleaning & Breakroom, to Managed
Project Management Services to e-commerce shopping platforms.
Direct Marketing Led several large-scale programs—able to gain executive sponsorship, build
Customer Satisfaction internal support at all levels, and create cross-functional teams from a design
thinking perspective.
Strategic Alliances
Expert in aligning strategy with organizational goals and interpreting the voice
Market Research of the customer through insights and knowledge management
CAREER HIGHLIGHTS
In 8 weeks turned around underperforming online“Shop” business through quality, quantity, mix,
26% increase in net sales, 50+% increase in units sold.
Captured Office Depot’s first Manage Print Service (MPS) customer contract in a $64B category.
Recipient of the 2010 Office Depot, Global Innovation Award. A premier award which recognizing
associates for innovation beyond marginal improvements in existing product and services that
benefits the associates, customers, or shareholders. More than 500 Office Depot Associates
from around the world were nominated.
Identified assortment gaps in private label writing instruments matching national brands—
improved private label margins up to 40% over national brand
PROFESSIONAL EXPERIENCE
Livingsocial, Recruited to invigorate and reorganize a new business line, “Shop” for LivingSocial Middle
Dubai, UAE, East- overall merchandising strategy, team, operations, and supply chain; accountable for P&L
05/2012 – Present and achievement of strategic business. Four direct reports
Delivered and exceeded on performance objectives, successfully instilled strategic vision, and created
General Manager, an effective blueprint for business growth.
Shop Increased Bottom Line Revenue, in 8 weeks and turned around underperforming “Shop” business through quality,
quantity, mix. 26% increase in net sales, 50+% increase in units sold.
Created New Sales Process, and Motivation Metrics, including sales competition, bonus and remuneration
schemes. Ensured the largest online collection and revenue to date.
Restructured Buying Team, providing new systems for assessment of performance. Increased headcount
Created Full Suite of Processes and Reporting Tools to enable department to run smoothly.
Including co managing 3PL RFP for business line, improving customer experience and satisfaction.
Created new best practices for POs and delivery to customers. Halved the delivery time to customers.
Office Depot Promoted to Strategy & Innovation team to develop Manage Print Serves (MPS) and co-manage
Delray Beach, FL cross-functional team for the development and global introduction of new service. P&L responsibility,
2004 – 05/2012 advertising, sales training, forecasting and management, sales and strategy consultant. Two direct reports.
Customer & Relationship Building + Revenue Enhancement
Senior Manager relationships with customers power sponsors and developed creative/consultative proposals that tied the MPS
Strategy & Innovation
(B2B + Online) Process Optimization
09/2010 to 05/2012
Designated point person for problem solving issues with Strategic Alliances including third party partners, clients,
and internal teams. Utilize highly developed multi-tasking and communication skills.

2. Office Depot
Manager (Multi Channel) & Breakroom product lines generating more than $500 million in annual revenue. First-ever cross
12/2008 – 09/2010 channel(retail, B2B, on-line) marketing campaign.
Leadership Achievements Launched effective marketing campaign (both internally and externally)
for Cleaning & Breakroom resulting in 20+Million in company growth Increased revenue of largest
generation opportunities and driving programs for new and existing products
- Operations + Project Management Directed creation of; catalogs, web storefronts, direct mail,
brochures for end users, and sell sheets and training videos for sales force enhancing overall
marketing mix
- Cost Reduction and Avoidance Led pricing strategy implementation that delivered incremental
dollars and minimal volume decline
Office Depot
Interim Manager Process Optimization
12/2008 – 04/2009 Partnered and Co-directed world class B2B agency, Doremus, to run advertising and marketing
campaigns
Strategic Alliances + Process Optimization Lead weekly furniture task force meetings representing
keeping multiple projects moving toward objectives. Bridged communication between divisions and
across functional areas
Office Depot Managed the sales, merchandising, marketing, and advertising functions for full-line writing instruments
Associate Buyer and art and teacher product line representing over $250 Million in revenue. Managed full product
(B2B + eCommerce Channel) lifecycles from concept to shelf
12/2006 – 12/2008 Spearheaded the Virtual Warehouse program, which introduced over 2000 new items for the
education market—one of the fastest growing Virtual Warehouse program to date at Office Depot
Worked with Private Brand business team leaders identifying opportunities within writing instruments
to improve overall margin mix up to 40%
- Sparked sales growth 5% while maintaining 30-point margins
F
quarter 2008
- 200K sampling impressions created through Package Insert Programs (PIPS)
Office Depot Supported the Retail Associate in the management of merchandising, marketing, pricing,
Assistant Retail Buyer product development, and sourcing for full line of writing instruments and art and teacher
(1000+ Retail Stores)
08/2005 – 12/2006
HIGHLIGHTS OF PREVIOUS EXPERIENCE
BTEX Engineering, Delray Beach, FL
(Environmental Engineering Firm)
Telephone Account Manager Marketing/Product assistant
03/2005 – 08/2005
ELC Idiomas, Recife, Brazil, S.A. Enterprise Rent-A-Car, Alexandria, VA
(Language School) (Major Car Rental Company)
English Teacher Assistant Manager,
08/2003 – 09/2005
EDUCATION & AFFILIATIONS
The ohio state university, columbus, ohio, 2002 Language:
Bs in business / marketing / transportation citizenship); working knowledge of spoken spanish
and logistics National society of hispanic mba (nshmba)
American intercontinental university, london, Member since 2009
Office Depot: selected & completed Building Managerial
and merchandising Excellence (BME), Growing Leadership Excellence (GLE),
City of delray beach Infomapping Webinar, High Value High Potential
Circle on the square committee (HVHP) course
Member since 2006
Suzanne N. Ries / Mobile (052)960-3159 / snries@yahoo.com