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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
SUBJECT :Logistics Management
Total Marks: 80
Case 1 (10 Marks)
Q. 1. If you are appointed as the logistics consultant, then advise M/s BPL in respect of ‘
(a) How to achieve economy in transportation, by maintaining almost same service level?
(b) Demand Forecasting technique to take care of seasonality, reduction in inventory.
(c) Information technology to substitute maintenance of high inventory without affecting
customerservice level.
(d) Connectivity between factory and depots (networking Diagram)
Answer: M/s. Britecolor Paints Ltd. (BPL) is a manufacturer of decorative paints for households,
commercial premises and industrial application. The main problem which has been clearly been
outlined is the fact that they have overstretched their distribution way beyond their supplying
means. One manufacturing facility providing 25 distribution centres!!!! - Too much. This has also
pumpeduptheirtransportationcosts.The best solution i think is to set up 2-3 more manufacturing
facilitiesinareasi.e Pune facilityforthe westernstores,1fornorthernstores,1 for southernandthe
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-
SCHOOL
2. last for eastern. These facilities will reduce the transportation costs, set in the economies of scale
thus reducing production costs and also help
Case 2
(10 Marks)
In case you are appointed as logistic consultant to solve the problems, you are required to put
forwardyour suggestions for:
(a) Proper transportation policy to ensure minimum transportation loss of vegetables and poultry
productsand reduction in the packaging costs.
(b) Demand Forecasting techniques to take care of the seasonality, reduction in inventory and
shortageand other related problems.
(c) Suggestion for improved Purchase and Distribution policy.
(d) Is it advisable to have company owned dedicated transport fleet?
Answer: ABCLLtd. Is leading/FastFoodProcessingCompanyoperating from Thane. It is involved in
the fast food business since last 10 years and has tie up with a foreign firm operating in the same
field. It handles both Vegetable as well Non—Vegetable products for which it arranges the
vegetablesandchickens from the local vegetable vendors and poultry farms as well as from far off
placeslike Nasik,Pune andAurangabad. It has very good market in Mumbai, Pune and surrounding
cities.
(a) Transportation and storage problems are identified as
3. Case 3
(10 Marks)
Q. (1) Evaluate the alternative solution that could be considered by Mr. Mohan.
Answer:Mumbai Flour mills, provide high-quality bakery flours to commercial bakers as well as to
the consumermarket.The commercial buyershave consistent demand and brand-loyalty, whereas
consumers have minimal brand-loyalty but also generally prefer known names over store brands.
Demandisseasonal forthe flourswiththe annual breakoccurringjustbefore Diwali and slacking off
dramatically during January and February. To offset these both, Mumbai Flour Mills and its major
supermarket chain-accounts carry out special deals and sales promotions.
The ProductionplanningDept.of the companylocatedatAkola,Maharashtra,has the responsibility
for controlling the inventory levels at the plant warehouse at
Q. (2) What additional solution do you propose?
Answer:Reduction: Whereas DON-infected wheat kernels can be identified and removed in the
wheatcleaningprocess,otherformsof microbial contaminationcannotbe seen. Several treatments
of wheat during the cleaning process are being investigated and researched to determine their
effectiveness in lowering the microbial load of flour.
One processingmethodthathasproveneffective isaggressive scouring or abrasion of the wheat to
remove the outer layers of bran prior to milling.
Q. (3) Examine the transportation system and its drawbacks?
Answer:Recently the companyhasexperiencedtwomajorstockoutfor itsconsumer-size5Kg. sacks
of refined quality white flour. One of these was due to problems in milling operations, the other
occurredwhenmarketinginitiateda“buyone,getone free”couponpromotion.Since these events,
the planning has become overly cautious and errs on the side having excess inventories at the
distributioncentres.Additionally,twoothereventshave affected Distribution Centre’s throughput:
(1) implementationof directfactorysupplyforreplenishingthe five largestsupermarketchains,and
(2) a price increase making Mumbai Flour more expensive
4. Case 4
(10 Marks)
(i) Examine the possibility of alternatives in transportation of the inbound and outbound
materials?
(ii) How to reduce the cost of inbound and outbound logistics functions?
(iii) What could be the major problem in exploiting the inbound and outbound logistic functions?
(iv) Is it advisable to have dedicated transport system to operate packaged materials mainly for
thecompany?
(v) What arrangements have to be made to ensure the service quality for customers?
Answer:M/s Modern Garments is the manufacturers of Ladies and Gents garments like shirts, tops
and undergarments etc. The technology is advanced and there are several players with access to
such latesttechnologies.The supplychainsforM/sModernGarmentsincludessignificant purchases
of raw material, stitching, packaging and supply to customers. The logistics functions are the key
competitive elements in the market, M/s Modern
(ii) How to reduce the cost of inbound and outbound logistics functions?
A Collaborative Resource
Because of theirunwieldysize,andlengthy preparation and printing time, many routing guides are
alreadyoutdatedbythe time theyare distributed.Inanattempttostay current,some shippersissue
supplements and revised pages throughout the life of the guide.
As cumbersome and impractical as this process is for the issuers, it is at least as painful for the
recipient. Neither buyer nor seller can deploy changes quickly, or even place the changes into a
workable process.If gettingthe informationoutontime isimpossible,itisequallyimpossibletotake
advantage of significanttransportation opportunities that are available throughout the shipment's
entire life.
(iii) What could be the major problem in exploiting the inbound and outbound logistic functions?
Inbound logistics refers to the transport, storage and delivery of goods coming into a business.
Outbound logistics refers to the same for
5. (iv) Is it advisable to have dedicated transport system to operate packaged materials mainly for
thecompany?
Now in the market only garments with good delivery quality are acceptable. All the competitors
have equally good quality product in the market. Presently the area of logistics distribution,
customerservice andsatisfactionare the areaof prime concernin orderto have extravalue addition
to the product. The product defects due to stitching, cutting and transportation are now under
increasing scrutiny. From the cost control point
(v) What arrangements have to be made to ensure the service quality for customers?
Due to product variations,the orderfulfillmentanditsprocessingisof considerable importance.The
traditional information system has become inadequate. There are over 500 retail outlets through
whichthe finishedproducts are distributed with the help of more than 50 transporters. Lead- time
variability is creating problem of buffer stocks• with distributors. The transit time fluctuations are
due to the breakdownof trucks,improperdocumentationandunfairpractice of overchargingof the
vehicles etc. Such variability has to be reduced.
Case 5
(10 Marks)
Q. 1. What are the company’s present logistical problems?
Answer:‘The company has four state-of-an-art manufacturing plants accredited with ISO
certification&backedby strong technical support from their foreign collaborators. The company is
also having a well established all India distribution network consisting of numbers of dealers. The
products flow from the manufacturing plants to the warehouses, managed & maintained by the
company,locatedat differentplacesacross the country. The dealers draw their requirements from
these warehouses for onward delivery to their
6. Q. 2. Give your recommendations for improving the company’s logistical performance?
Answer:Fierce competitionintoday’smarkethasforcedbusiness enterprises to invest in and focus
on supply chains. The growth in telecommunication and transportation technologies has led to
furthergrowthof the supplychain.The supplychain,alsoknownasthe logisticsnetwork,consistsof
suppliers,manufacturingcenters,warehouses,distributioncentersand retail outlets, as well as raw
materials, work-in-process inventory and finished products that flow between the facilities.
The logisticsmanagementtakesintoconsideration every facility that has an impact on cost. It plays
an important role in making the product
Case 6
(10 Marks)
Q. 1. Identify the main logistical problems of the Company
Answer:After the liberalisation of the Indian economy in 1991, the entire business scenario-
particularly in consumer durable industry - has undergone a drastic change. The company started
experiencingthe pressure of competitionfromlocal aswell asinternationalplayers.It was observed
that duringthe last5 yearssalesgrowthhas come down and the company is losing its market share
slowly&steadily.The external agency that conducted a study for the Company came out with their
following observations.
1. At all levels in the company employee orientation is towards production rather than marketing
2 The cost of product distribution is the highest compared to the Industry standards
3. The warehouse space was urderutilized — the utilization factor varies between 95 % during the
peak season and drop to 40% during the slack season.
Q. 2. To offer better customer service level and reduce the operating cost, how will you go
aboutredesigning the distribution network?
Answer:1967 M/s. Vijay Enterprise ventured into trading of electronic consumer durable targeting
the large potential marketinthe year1970, the companymanagedto getthe exclusivedealershipof
a leadingelectronicmanufacturingcompanyin India to market their products in the Western Indiá.
Later on, the company with a view to create their own brand in the market established a plant in
Maharashtra & started their own manufacturing activities. With a manufacturing capacity under
their belt, the company increased their turnover
7. Case 7
(10 Marks)
Q. 1. What is the main problem in this case? What are your suggestions to the company on
inventorymanagement?
Answer:M/s.Decorative LaminatesCorporation(DLC) isasupplier of decorative sheets for wooden
furniture makersindomesticaswell ascommercial markets.Inspite of competition inthisfieldtheir
sales volumes shown growth during last 2 to 3 years. The last year was recorded 15% more sales
comparedto previousyear.Eventhough the salesvolumeare increasing the profit margin is getting
reduced day by day due to future competition.
In one of the monthly management review
Q. 2. What type of logistical cost approach you would suggest to the company?
Answer:Intrafunctional logistics focuses on the coordination of the inbound logistics and material
managementaswell ascost efficientdistributionwhile supporting the customer service’s goals. All
of these activitiesare coordinatedinmanydifferentwaysandoftenlogistics managers use the total
cost approach to find the most cost effective solutions.
The total cost approachis generatedthe ideathatall activitiesthatare foundwithinthe moving and
storing of goods and products need to be thought of as a whole, their total cost. It uses cost trade-
offs, when logistics expenses may increase in one area
Case 8
(10 Marks)
Q. 1. What are the main problems in the logistical network of M/s. Compu-Tech?
Answer:M/s.Compu-Techisonthe reputedIndiancompaniesproducing various types of computer
printers. Their production plant is situated at Noida in northern India and the products are
distributedthroughdistributioncenterslocatedineveryregion.The companyintroducedLS popular
line of Desk Jet printers first time in India in 2005. Immediately on the launch of this products.
8. The solo more than one lacs units during that year. But the
Q. 2. What solutions would you propose of overcome these problems?
Answer:To see lean perfected – study the NASCAR pit. In a matter of seconds, the pit crew has
changed tires, wiped down the windshield, filled up fuel, and given the driver a drink of water.
Everything is in the right place at the right time. If only every distribution center would run that
smoothly. What’s clear is that mastering inventory levels is central to the equation of eliminating
waste, but inventory management is becoming a vexing problem for some organizations –
compounded by multi-channel distribution, inadequate demand forecasting, and a lack of
communication among appropriate parties.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )